The sales cycle is just too long!
My sales people focus on the deals that are closing in the next 60 days. I’ve got leads falling between the cracks. What can I do with the ”warm leads”, the people who need education and info but don’t have budget yet. How can I keep them thinking about my products and services?”
People need to connect with you up to 7 times before they are inclined to buy. And they want info that is specific to their projects, not a general list of all the great things you offer. Use marketing automation to send them a series of emails and videos that are super targeted and useful to them. Make sure prospects are predisposed toward you when they are ready to buy.
What will you do with your leads after the next CES, NAB or other trade show?