Learn how your technical white papers and ebooks can generate sales (4 Steps to Success)
One of our clients increased software demo downloads by an order of magnitude(!) using this tried-and-true technique. Software sales increased because more people tried the product and automated follow up augmented the efforts of the sales people.
This is only one of many successful campaigns we’ve had the pleasure of working on with our clients. Just wanted to share.
1. You can promote your white paper through an email, on social media or on a website. When someone signs up, use an automated system to capture their info directly into your CRM and deliver the white paper.
2. Once a person has downloaded the White Paper, we start the campaign shown in Sequence 1. This series of follow up emails includes white paper excerpts and additional info that’s on-topic. Be sure to offer the person something more. They wanted your white paper, right? Offer them something else that’s beneficial. In this real-life example, we offer a software demo. Every email in this sequence has an offer, a call to action, to download a software demo. If you need ideas for your perfect call to action, just let us know.
3. If the prospect downloads the software demo, the White Paper email series automatically stops. A new email series begins. A thank you email first, and then several more emails giving pro tips on how to set up and get the most benefit from the software.
4. After the software demo period ends, one of the sales people automatically receives a task to follow up with the prospect by phone. Alternately, an automated email could go out asking if the prospect wants to click a link and purchase.
Click here to download the blueprint (plan) and examples so you can use them yourself in your business.