The conversation went something like this:
Him: “I’m slammed today and never have enough time to get things done!”
Me: “I know what you mean. What’s the biggest problem you are dealing with today?”
Him: “Do you have any tricks for dealing with prospects who take forever to buy? The long buying cycles are killing me.”
The answer to that is “Yes!”
Automating an “education” or “lead nurturing” process stops your prospects from slipping through the cracks, allowing you to keep in touch without having to remember to do so. This type of system really works!
Although lead nurturing might give your prospect more time, it also ensures that you and your sales people focus on the leads who are most prepared to buy. Nurtured leads result in a 20 percent increase in sales opportunities, compared with leads that didn’t receive that attention, according to a study revealed in this ebook.
Automated systems aren’t reserved for big corporations. Small and medium sized companies can leverage automation in every part of business: from capturing NAB and IBC trade show leads to following up on warm leads to checking office tasks off the to-do list.
You can and should stop doing repetitive tasks. When repetitive processes are automated, you can instead devote time to what you love and what you do best! There are dozens of tasks that are repetitive, don’t get done, or could be more efficient. What things do you find yourself doing over and over again? If you had a system, could you delegate that task to a colleague or automate it?
One of my favorites tips in the ebook is #5: Give your customers the info they are craving
By offering free info—like an e-book, checklist, video or other helpful info —to those who sign up for your emails, you gain new leads and share your expertise.
We’re seeing really great results with this approach. Most of us are trying to learn new things every day and keep up on the latest technology.
There are dozens of tasks that are repetitive, don’t get done, or could be more efficient. Read more here.
