Your customers are thirsting for knowledge, practically scrambling to keep up with the information they need in order to do their jobs well. You can give them the info they crave. Why shouldn’t they get it from you? They will find the info they need somewhere, and you have the opportunity to help them out by providing what they need. (This is especially true if you work in high tech or any area that’s changing fast.)
The REAL question is, what do they need to LEARN about? What technology or information do they really need to understand before they are a good prospect? I don’t mean your product specs. I mean, do they need to totally get the benefits of 4K, the technology behind UHD, the new audio or video compliance requirements. How can you help them? What information can you give to your prospects that they really need? What will be beneficial to them?
You can create new information for them, of course. Or maybe you already have guides, white papers, checklists, videos and other information, or assets, that are just languishing. You can put to those to work right now for the benefit of your customer—and for you.
Since so many people asked me HOW to put this type of marketing into action, I put together a short video and checklist with all of the details. You can watch the whole video and download the checklist here. Feel free to try it out for yourself and let me know how it goes! I’d love to hear how it works for you.