7 Marketing Basics Book Launch | Kokoro - Marketing that starts sales conversations

The 7 Marketing Basics Book Launch Party was a blast! Thank you all for celebrating with us! So wonderful to have 100+ people, live at the party.

Look: it’s #1 New Release in Marketing for Small Business! Check it out here: https://www.amazon.com/dp/B08H118V4C Thank you!You can watch the party replay below.

Here’s the 7 Marketing Basics book launch party replay!

Join the 7 Marketing Basics Facebook group here: https://www.facebook.com/groups/7marketingbasics And please share:)
Spread the word – tell your friends about my book if you are so inclined. Here’s the link to my book on Amazon: https://www.amazon.com/dp/B08H118V4C. TIA!
Jump into the 7 Marketing Basics Challenge here at www.7MarketingBasicsStart.com!

Thank you to my special guests at the party:

MC Patel
Lindsey Ardmore
Kitty Higinbotham
Stephane Billat
Saifudin Sani
Fallon Cavanagh
Camille Shieff
Barbara Jones
Kristin Berkery
Jillian Littlejohn
Bill Crawford

Praise for “7 Marketing Basics”

• Cindy’s book, “7 Marketing Basics,” might be the most concise and precise presentation of marketing basics ever written. These seven elements of marketing are so concisely and succinctly presented that, whether you take one or take them as a whole, they will help your marketing efforts.

— Chris Krugler
Silicon Valley Marketing Consultant

• “7 Marketing Basics” is very engaging and highly readable. If you are looking for a marketing book written in everyday language with plenty of guidance for business owners, this is it! The Bonus Materials and Resources are worth the price of the book. Highly recommend!

— Barbara Jones
Small Business Automation

• With her “7 Marketing Basics” book, Cindy takes something that’s big and scary for many people and makes it easy and — dare I say it? — FUN! This book encompasses something I can only call “the Cindy magic,” and I love it! The book very coherently puts in place everything Cindy has done since we started working together, and it really helps me understand what’s behind every campaign, suggestion, and question she ever asked me.

— Danna Mann
Director of Marketing Operations & Events
TAG V.S.

• What’s refreshing about “7 Marketing Basics” compared with other marketing books in this genre is that Cindy charmingly relates her methodology with many real-world examples of the situations and day-to-day challenges facing business owners. You can’t help but have a wide grin on your face and be convinced after reading her techniques. A highly recommended read, this book is a valuable guide to marketing for entrepreneurs and small-business owners who want to be successful in today’s competitive market. It is concisely written with easy-to-follow steps and bonus templates taken from Cindy’s proven success formula.

— Saifudin Sani
Entrepreneur and Tech Expert

• The tools and tips that Cindy shares throughout “7 Marketing Basics” are actually life-changing. Not only does she share them, but she teaches you in a way that anyone can understand. Her perspective on these marketing basics is enlightening and most of all, encouraging.

— Lindsey Ardmore
Business Strategist and Automation Expert
Star Tower Systems

• Cindy understands that the key to success is providing simple, meaningful information about products, technology, and the market to your prospects and customers. She knows what works and what doesn’t, and her guidance can bring real results in terms of visibility and sales. Cindy has the right approach to modern marketing in today’s over-communicated-with-no-real-substance world, and “7 Marketing Basics” presents some of her best techniques and tactics.

— Stephane Billat
General Manager
DekTec America

• “7 Marketing Basics” narrows down simple, actionable steps that are sure to set you up for success with a solid foundation for marketing your business.

— Jillian Littlejohn
Sparkle Solutions

• Cindy is living proof of her “do less and double your results” strategy. She’s the minimalist of marketers, keeping what matters and getting rid of the rest. No wonder she always looks so relaxed. She’s on to something.

— Carol White
Owner/Web Designer
Winter Street Design Group

• Cindy’s “7 Marketing Basics” really hits the mark for marketing teams of any size or focus. By breaking down processes that can sometimes seem daunting or too time-consuming into simple, manageable tasks, this guide makes repeatable marketing ROI achievable for so many. And that’s the key that so many of us marketers forget, unfortunately, when we’re so caught up in ticking off to-do items. It’s all about converting our marketing efforts into new customers and sales. Cindy has presented a plan that will help you ensure you’re staying on the right path.

— David Cohen
Vice President, Marketing Communications
Grass Valley

• “7 Marketing Basics” delivers on the content’s promise, and its writing style is wonderfully friendly, engaging, and easy-to-read. I definitely learned from this book, and it has me thinking how I could better market myself.

— Bob Kovacs
Filmmaker, Videographer, Editor and Tutorial Maven

• “7 Marketing Basics” is great. It is easy to read and authentic, reading just the way Cindy speaks. It’s so cool that she has written a book on her passion, and she has done it well. The white paper section is excellent, and the webinar section is very, very good. In fact, I liked learning about all seven of the Marketing Basics.

— Kevin M. Joyce
Zer0 Friction Officer
TAG V.S.

• Every year, many new marketing books are released, and most of them present a complex and confusing “Rah! Rah!” message that would require an army and a lot of money to execute. It is refreshing to read a marketing book that is not only excellent and sensible but also easy to read. Anyone who runs a small business (like I do) can learn and execute the thoughts and ideas presented in “7 Marketing Basics.”

— MC Patel
Serial Entrepreneur
CEO of Emotion Systems

Cindy Zuelsdorf has taken the complex world of digital marketing and broken it down in easily actionable steps. With her “7 Marketing Basics,” she’s shown you exactly what to do when you’re part of a smaller staff that wants to make a big impact in less time. By reading this book, applying the learning, doing the Marketing Basics Challenge, and tracking your results, you’ll see that you’re spending fewer hours focused on marketing tasks while making a greater impact. This will be one of the best investments you make all year! Thank you, Cindy, for sharing your wisdom with us yet again!

— Shell Vera
Voice Discovery Coach and Writer

What people are saying about Kokoro

The crew at Kokoro Marketing was great to work with. Cindy and her team helped us out by providing some of the content creation and writing for our video marketing campaigns that my team and I didn't have time to do. They did the video editing, blog post, wrote several email marketing pieces, created the social media post templates for us to us, the video description, video transcript, and gave it to use in an easy to use format for us to then push it out in our marketing. Thank you!

Heidi Steffen Chief Revenue Officer at TitanTV, Inc; Marketing Manager at The Linn County Fair; Vice Chair of ATBA

We’ve been working together for 1 year and have developed all kinds of simple, efficient, cost-effective marketing emails for DekTec. Cindy understands that the key to success is providing simple, meaningful information about products, technology and market to our customer base. She advises us on what works and what doesn’t, helps us develop the content and handles all the work to make it happen successfully. Results in terms of visibility and sales are obvious. Cindy and her team have the right approach to modern marketing in today’s over-communicated-with-no-real-substance world. I would recommend Kokoro and Cindy in a heartbeat.

Stephanie Billat General Manager, DekTec America Inc.

Cindy is terrific to work with - professional, enthusiastic and highly motivated to thrill her clients. My favorite part about working with Cindy is she has a consistent passion for understanding customer problems and solutions from their point of view - and seeks to write and talk about them in the language they use. This a sign of a skilled marketer.

Alan Repech Data-driven Marketer in Media and Entertainment and Pro A/V

Cindy is a marketing genius! She got our phones ringing off the hook in a matter of days. She has the ability to listen to you talk and manages to take notes out your comments while she comes up with ideas to help you reach new customers. Cindy also knows the Broadcast market really well. Not just the customers but the actual technology! Very rare.

Jessica Colyer Director of Business Development and Customer Care, D2D Technologies. Owner, Broad Reach Technical Solutions, LLC.

Cindy is such an incredible marketer, but also one of the most amazing business owners skilled at sales and the sales process. Cindy knows how to maintain control of the conversation while really making her prospective clients comfortable to ensure they get their needs met. Cindy is great at helping prospective clients see areas of opportunity they may not see themselves that are in their business by asking great specific questions. If Iwas a business owner seeking a head of sales position, I would do everything i could to poach Cindy away from her own business because she is amazing in growing businesses!

Kristina Rueling Regional Partner Manager at Keap

Team Kokoro actively feeds my obsession with results! They know their craft inside and out, and Cindy’s extensive knowledge of InfusionSoft and digital marketing is truly impressive. Her professionalism shines through in everything she does!

Carolyn Archambault Director, Marketing & Communications at Embrionix

In a word, Cindy is “amazing.” She’s a marketing expert who understands complex technical concepts like an engineer and is able to explain them through her marketing. In the past I have struggled finding marketing professionals who understand the broadcast television markets and technology. Cindy gets it. She is able to explain and speak to customer pain and present solutions through marketing. She’s an expert at marketing automation (especially but not limited to InfusionSoft), email marketing, online lead generation, Facebook ads, social media marketing, LinkedIn marketing, graphic design, webinar marketing, white paper or ebook marketing, content marketing and so much more. She stays up to date with the latest marketing trends and automation tools. Cindy is a valued member of the VidOvation marketing team. She is a true pleasure to work with and I highly recommend her.

Jim Jachetta, MS EE CTO, VidOvation

A year ago, I could not work out how we could reach the masses – we had a great product and we were struggling. And then, we talked! If someone had asked me about this sort of responsive marketing previously, I would not have believed it. All the marketing we have done with Kokoro’s help and involvement in the last 12 months is actually giving us re- sults... When someone downloads software and then visits the links we send, it works. I have to say that InfusionSoft and Kokoro have transformed our marketing – I’m so glad we’re working with you. I mean this sincerely.

MC Patel Founder & CEO, Emotion Systems

I have been working in Graphic Design & Marketing Communications for over 35 yrs. and I hate to admit it but I had not kept up with current trends, especially Social Media. I think Cindy Zuelsdorf and her company Kokoro Marketing offers its customers the latest insights into the most effective marketing tools & strategies for today's world especially with regards to how the business marketplace has changed since the pandemic. Cindy's experience in social media, webinars and automated marketing is second to none. She's among the best you will find to boost your business. Make sure to read her new book, " 7 Marketing Basics". I have known her for over 5 years and she has always been a pleasure to work with and always eager to share her business knowledge. I would highly recommend Cindy for any marketing needs that your business might require.

Gary Whitten Freelance Graphic Designer / Product Photographer / Retoucher in Albuquerque

All of this is a whole lot of awesomeness! Thank you for taking the time to read, watch, and understand Vizrt’s key messaging in our content, and spice it up to the next level. The copy within each email is exactly what I was hoping to see, and only wish I had the time to write.

Melanie Crandall Freding AMECS Demand Generation Manager

I was on our stand at our biggest exhibition of the year and a colleague asked me, “Does the work that Kokoro do for you actually do anything, do you measure it?” I pointed to a demo happening right next to us and said, “That guy is here because of the email promotion we did. He replied to the email and set up the appointment. In fact, the 10 appointments we have this morning are a result of our work with Kokoro.”

Saifudin Mohd. Sani Regional Manager at Techtel

Cindy helped me launch my new consulting business last year. She has a keen sense of the market and was quickly able to connect with my customers, launch a web portal, and helped me become relevant in LinkedIn. She is also very agile and able to pivot a marketing plan when the need arises. She is a joy to work with.

Chris Homer

I am new to Cindy’s service on LinkedIn, it is refreshing to see immediate results from a marketing campaign. I have a fairly narrow target market and the results after 2 weeks have been amazing. Cindy and Fallon have been great to work with and really know how to get results. If you are using LinkedIn as a marketing platform, you need to see what they can do. Their follow-up and follow-through are the best. They deliver!

Jay Maynard Meemic Insurance Company

When it comes to sales and marketing, most professionals know one or the other well, or possess mediocre skills in both. At Kokoro Marketing, Cindy and her team have an unfair advantage of knowing and implementing both sales and marketing techniques and best practices with precision and drive. The excellence with which the team works ensures all partners are well serviced and receive special attention to their brand’s voice and goals. When you want to drive engagement, convert leads into clients, and ensure continued development of clients into brand evangelists, Kokoro is who I recommend. Their industry knowledge, passion for marketing and sales, and desire to help brands achieve the best results is like none other!

Shell Vera Voice Discovery Coach and Writer

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