7 Marketing Basics
If you want to learn how to use today’s digital marketing and sell more, and discover how to do less and double your results, this is for you.
What people are saying...
The tools and tips that Cindy shares throughout “7 Marketing Basics” are actually life-changing. Not only does she share them, but she teaches you in a way that anyone can understand. Her perspective on these marketing basics is enlightening and most of all, encouraging.
— Lindsey Ardmore, Business Strategist and Automation Expert, Star Tower Systems
Every year, many new marketing books are released, and most of them present a complex and confusing “Rah! Rah!” message that would require an army and a lot of money to execute. It is refreshing to read a marketing book that is not only excellent and sensible but also easy to read. Anyone who runs a small business (like I do) can learn and execute the thoughts and ideas presented in “7 Marketing Basics.”
— MC Patel, Serial Entrepreneur, CEO of Emotion Systems
Cindy is living proof of her “do less and double your results” strategy. She’s the minimalist of marketers, keeping what matters and getting rid of the rest. No wonder she always looks so relaxed. She’s on to something.
— Carol White, Owner/Web Designer, Winter Street Design Group
How it started...
I wrote my new book, 7 MARKETING BASICS, to share with you what's working now in digital marketing, so you can do less and sell more in your business, (which we all need right now, right?!) And I wanted to invite you to pre-order here on Amazon. I think you'll LOVE it! And THANK YOU!
Can I tell you how it all started??
One chilly fall day I sat down in front of the fireplace with some post-it notes and wrote down all of the best, most effective projects and campaigns I'd been working on with clients. Then I stacked the post-its into piles by category and it became clear... there were certain strategies and tactics that were working for just about everyone. A pattern emerged!
I wanted to give you what I discovered – that you don’t have to do it all, you can stop experimenting and going from this to that, guessing at what's effective, trying to do a million things... you can just do the 20% of marketing that moves you toward your business goals.
Fast forward to today, and as you can see, I put this book together – 7 Marketing Basics – to share with everyone who wants more sales and more success.
My brand new book is meant to serve you, to give you the inside scoop on what's consistently delivering results, and how to put it to work in your company, your business.
If it sounds like it might be a fit for you, you can see more details below and pre-order now on Amazon. Paperback and Kindle versions are to be released on 17 Sept. Again, I think you'll LOVE it!
What people are saying...
Cindy Zuelsdorf has taken the complex world of digital marketing and broken it down in easily actionable steps. With her “7 Marketing Basics,” she’s shown you exactly what to do when you’re part of a smaller staff that wants to make a big impact in less time. By reading this book, applying the learning, doing the Marketing Basics Challenge, and tracking your results, you’ll see that you’re spending fewer hours focused on marketing tasks while making a greater impact. This will be one of the best investments you make all year! Thank you, Cindy, for sharing your wisdom with us yet again! — Shell Vera, Voice Discovery Coach and Writer
“7 Marketing Basics” delivers on the content’s promise, and its writing style is wonderfully friendly, engaging, and easy-to-read. I definitely learned from this book, and it has me thinking how I could better market myself.
— Bob Kovacs, Filmmaker, Videographer, Editor, Tutorial Maven
What’s refreshing about “7 Marketing Basics” compared with other marketing books in this genre is that Cindy charmingly relates her methodology with many real-world examples of the situations and day-to-day challenges facing business owners. You can’t help but have a wide grin on your face and be convinced after reading her techniques. A highly recommended read, this book is a valuable guide to marketing for entrepreneurs and small-business owners</strong> who want to be successful in today’s competitive market. It is concisely written with easy-to-follow steps and bonus templates taken from Cindy’s proven success formula.
— Saifudin Sani, Entrepreneur and Tech Expert
Cindy understands that the key to success is providing simple, meaningful information about products, technology, and the market to your prospects and customers. She knows what works and what doesn’t, and her guidance can bring real results in terms of visibility and sales. Cindy has the right approach to modern marketing in today’s over-communicated-with-no-real-substance world, and “7 Marketing Basics” presents some of her best techniques and tactics.
— Stephane Billat, General Manager, DekTec America
“7 Marketing Basics” is great. It is easy to read and authentic, reading just the way Cindy speaks. It’s so cool that she has written a book on her passion, and she has done it well. The white paper section is excellent, and the webinar section is very, very good. In fact, I liked learning about all seven of the Marketing Basics.
— Kevin M. Joyce, Zer0 Friction Officer, TAG V.S.
Cindy’s book, “7 Marketing Basics,” might be the most concise and precise presentation of marketing basics ever written. These seven elements of marketing are so concisely and succinctly presented that, whether you take one or take them as a whole, they will help your marketing efforts.
— Chris Krugler, Silicon Valley Marketing Consultant
What you get...
Whether you're an entrepreneur, or in charge of the marketing at a company, this book gives you a straightforward framework for assessing “holes” and “opportunities” in your marketing to prospects and customers. It follows up immediately with specific, actionable advice for increasing engagement, building relationships, and guiding prospects through to a sale. With its clear, conversational writing style and abundance of examples and anecdotes, 7 Marketing Basics demystifies modern marketing — from webinars and digital marketing to best practices for using social media to the role and advantage of marketing automation. Even more important, it spells out specific marketing practices and techniques that deliver big results with a minimal investment of time and energy.
The book delivers on its promise: Do half the work and get double the results. When you read 7 Marketing Basics you'll discover how to focus on that 20% of marketing efforts that gives you the results and sales you need for your company. You can stop guessing and lean into what works. Cindy Zuelsdorf’s 7 Marketing Basics distills years of experience in both conventional and digital marketing into a straightforward guide for busy entrepreneurs and marketing professionals.
“7 Marketing Basics” is very engaging and highly readable. If you are looking for a marketing book written in everyday language with plenty of guidance for business owners, this is it! The Bonus Materials and Resources are worth the price of the book. Highly recommend!
— Barbara Jones, Small Business Automation
With her “7 Marketing Basics” book, Cindy takes something that’s big and scary for many people and makes it easy and — dare I say it? — FUN! This book encompasses something I can only call “the Cindy magic,” and I love it! The book very coherently puts in place everything Cindy has done since we started working together, and it really helps me understand what’s behind every campaign, suggestion, and question she ever asked me.
— Danna Mann, Director of Marketing Operations & Events, TAG V.S.
7 Marketing Basics really hits the mark for marketing teams of any size or focus. By breaking down processes that can sometimes seem daunting or too time-consuming into simple, manageable tasks, this guide makes repeatable marketing ROI achievable for so many.
— David Cohen, Vice President, Marketing Communications, Grass Valley
“7 Marketing Basics” narrows down simple, actionable steps that are sure to set you up for success with a solid foundation for marketing your business.
— Jillian Littlejohn, Sparkle Solutions