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About Cindy Zuelsdorf

Media Training 101 – Replay

April 5, 2022 by Cindy Zuelsdorf

Do you ever have to do interviews with the press? Or do video interviews? Cindy Z here – I can tell you I was terrified during my first interview! I felt like I was going to toss my cookies. Oh man, the mistakes I made!! But things are better now… πŸ™‚ Bob, Netra, and I […]

Filed Under: marketing

7 Deadly Sins of Selling with Cindy Zuelsdorf and Wes Schaeffer

March 12, 2022 by Cindy Zuelsdorf

7 deadly sins of selling with Cindy Zuelsdorf and We Schaeffer

You asked for it… here’ the replay of the “7 Deadly Sins of Selling” with Cindy Zuelsdorf and Wes Schaeffer The LIVE! On… 7 Deadly Sins of Selling was such a fine Saint Patty’s session! Wes gave some excellent, actionable info on selling and we all shared stories about sales “sins” we’ve committed in the […]

Filed Under: marketing

How to write short copy: email, social, announcements. Pop-up workshop Thursday!

February 22, 2022 by Cindy Zuelsdorf

how to write short copy

Could I invite you to a live pop-up workshop I’m going to give on Thursday? It’s called “How To Write Short Copy.” Here’s what happened – I got a call asking if I’d teach the marketing staff at a small company how we write social posts, announcements, and email. They paid me to teach them our framework […]

Filed Under: marketing

Case Study: Turning Leads Into Sales – How Challenger Communications Worked With Kokoro Marketing to Bring In More $$!

February 7, 2022 by Cindy Zuelsdorf

The Challenge: The primary focus at Challenger Communications is to put customers first. For the head of sales and marketing at the company, this means there is limited time to follow up on new leads effectively or to execute marketing campaigns that keep the company in front of customers and prospects.  β€œEven though I’d meet […]

Filed Under: marketing

Case Study: How D2D Technologies Increased Key Selling Activities with Kokoro Marketing

October 24, 2021 by Cindy Zuelsdorf

Case Study: How D2D Technologies Increased Key Selling Activities with Kokoro Marketing and Marketing Automation

The Challenge Though it supplies advanced products for digital video contribution applications to media organizations of all sizes from houses of worship to PBS, D2D Technologies itself is a small business β€” practically a startup.  To help drive growth, the niche-oriented business needed to be able to target decision-makers within specific market sectors that can […]

Filed Under: marketing

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