This is for you if you need to refresh your home page copy or write your next trade show description. During this 20-minute mini-workshop, you’ll step through a proven messaging framework used by marketing pros.
Are you one of those people who learns best by listening? And if you’re lucky, something you heard will echo in your brain just when you need to recall it? That’s one reason I love listening to marketing podcasts: I absorb all kinds of great ideas. (Also, it’s guilt- free! I can be multitasking and […]
The Challenge Though it supplies advanced products for digital video contribution applications to media organizations of all sizes from houses of worship to PBS, D2D Technologies itself is a small business — practically a startup. To help drive growth, the niche-oriented business needed to be able to target decision-makers within specific market sectors that can […]
Have you ever inadvertently forgotten to follow-up with a lead? (You’re not alone!) Do you wish you had a system for collecting your leads in one spot, for growing your community, your tribe? I got you!! Join us live! Save your spot here for the Marketing Automation 101 Workshop – Keap Pro Quick […]
Online Dealer Training Blueprint: How to have a wildly successful global dealer training event hosted by Cindy Zuelsdorf with guest experts Mark Risby and Mike Heaney from Boxer Systems and DigiBox. As promised, here’s your checklist for success for your next online rep and dealer training: How to get the attention of reps and dealers […]
Do you ever have to do interviews with the press? Or do video interviews? Cindy Z here – I can tell you I was terrified during my first interview! I felt like I was going to toss my cookies. Oh man, the mistakes I made!! But things are better now… 🙂 Bob, Netra, and I […]
You asked for it… here’ the replay of the “7 Deadly Sins of Selling” with Cindy Zuelsdorf and Wes Schaeffer The LIVE! On… 7 Deadly Sins of Selling was such a fine Saint Patty’s session! Wes gave some excellent, actionable info on selling and we all shared stories about sales “sins” we’ve committed in the […]
Get the inside scoop here: Here’s what happened – I got a call asking if I’d teach the marketing staff at a small company how we write social posts, announcements, and email. They paid me to teach them our framework for writing fast, effective copy. And today I decided I want to share that with […]
The Challenge: The primary focus at Challenger Communications is to put customers first. For the head of sales and marketing at the company, this means there is limited time to follow up on new leads effectively or to execute marketing campaigns that keep the company in front of customers and prospects. “Even though I’d meet […]
THANK YOU! The book I coauthored hit Amazon’s #1 Hot New Release and more… >>> But I am so proud that we raised enough money to provide 8 families of 4 people each clean water for life with ThirstProject and with RIP Medical we will be eradicating $100,000 ofdebt. All book proceeds are going […]
Check out the replay of the NAB Show Exhibitors Webinar, “Driving Booth Traffic + Reaching Non-Attendees” with Cindy Zuelsdorf of Kokoro Marketing and special guest expert Heidi Steffen, SVP, Sales & Marketing at TitanTV, Inc. to find out about:1. How to get people to visit your trade show booth2. What customers/clients really care about right […]
Social Media: Do I Have To??! I’ve noticed that a lot of my new clients groan when I mention social media. I often hear, “Do I have to??!” What a lot of people don’t realize is that by putting in just a few minutes here and there, you can make a big impact with social […]
Summary: You’re planning to exhibit at the NAB Show this year, but what else can you do to make you’re where your prospects and customers are? Cindy Zuelsdorf of Kokoro Marketing offers useful tips on how to claim mindshare and keep your company and brand top of mind with prospects. In her blog “Smart Strategies […]
Summary: An NAB Show booth is a great way to raise brand awareness and give prospects a chance to get to know you better. Offering a sneak peek at your booth offerings, the NAB Show Daily helps you to connect with show visitors before they actually step on the show floor! Keeping your brand and […]
Summary: The annual NAB Show is known as more than a great place to showcase technology and services. It’s a one-of-a-kind opportunity for businesses to connect with customers and capture new leads. In her post titled “4 Lead Follow-up Mistakes You’ll Never Make Again,” marketing guru Cindy Zuelsdorf of Kokoro Marketing explains how to be […]
Summary: Theaters across the NAB Show floor offer a great opportunity to share your expertise on a particular topic or technology — and they can be a valuable tool for lead generation too. Cindy Zuelsdorf of Kokoro Marketing explains how to fold SMS marketing into your live presentation to learn more about your audience, capture […]
The classic approach for big product reveals is to bring traffic to your trade show booth or event, but what if you’re in the middle of a development cycle and don’t have a major announcement? One of the companies we work with took advantage of a brilliant alternative — asking prospects to sign up to […]
Sanjay Dalal of oGoing and I talked about how to grow 80% of business with 20% sustained marketing effort using the 7 Marketing Basics and Lifestyle Marketing Master Plan. Small businesses need to determine who their real customer is and then focus on the type of marketing that brings in the best ROI. 👉🏽👉🏽 Freebie […]
Yes, we’re all talking about the return to in-person trade shows. People are so ready to get back to face-to-face interaction! Am I crazy… I kinda love trade shows! So, I thought I’d share a few proven tactics for driving traffic to your booth and supercharging your NAB Show. The face-to-face aspect of in-person trade […]
Want to use case studies to grow your business? Here’s an invite for you! We’re putting together a live Case Study Blueprint session on Thursday 22 July, 2021 at 10 Pacific. Sound fun?! I can’t wait! Sign up 👇🏽 and we’ll give you the details once we have everything organized. Save your spot here and […]
Kathy was telling me about how she’s using YouTube to generate leads and how she’s got the whole process down to a science – they spend a minimum amount of time getting videos out there. She’s got the inside scoop on how to own your content, use YouTube as a distribution channel (plus other […]
Watch this replay to get the inside scoop on: ✅ Authentication – DKIM and SPF ✅ Email engagement – what exactly does it mean + how can you increase and measure? ✅ What steps you should take next Resources: RACE Checklist from Adrian You can get Keap here (you get the best price + […]
Cindy: Hi, everybody. Good morning. Good afternoon. Good evening. How are you doing? I’m here with Jillian Littlejohn. Hi. Hi. Glad you’re all here. Are we showing up on Facebook yet? Is it there? Jillian: I can see it. Cindy: That’s so good. There we are. Hi, everybody. Welcome. Welcome. Good morning. Good […]
“Trade Shows: Single Most Important Way to Win – Virtual or In-person” with Jefferson Davis and Cindy Zuelsdorf. Check out the replay here. 💰 Jefferson is all about getting back to in-person events and ensuring you have solid ROI – especially crucial for your first event back this year. If you are gearing up to […]
EVS’s Nicolas Bourdon, YUnique Marketing’s Jarmila Yu, and Kokoro Marketing’s Cindy Zuelsdorf (me!) share trends that are impacting marketers and their role this year, and discuss what you should be spending your time and money on, and why. We got into community, keeping things human in our marketing, and the new systems (including marketing automation) […]
I was talking with a friend yesterday about the “holes” in her biz, she called to chat about what she should do first and what would give her the most bang for her (marketing) buck… check this out… The Lifecycle Marketing Master Plan is built on three main pillars, or phases: attract, educate+sell, and wow. […]
The 7 Marketing Basics Book Launch Party was a blast! Thank you all for celebrating with us! So wonderful to have 100+ people, live at the party. Look: it’s #1 New Release in Marketing for Small Business! Check it out here: https://www.amazon.com/dp/B08H118V4C Thank you!You can watch the party replay below. Here’s the 7 Marketing Basics […]
Free Live Training (Replay): What We Learned Hosting Live Webinars + Online Events (37 so far this year!) “We want to do a virtual event or a webcast to augment our trade show plans. And we can use part of the trade show budget. Can you help?” “Yes, great idea!” I replied. When I looked […]
I met up (virtually) with my friend Ryan Chapman for a chat on his podcast, How to Fix Your Funnel. Ryan had such a great perspective on marketing and I always came away from our conversations with new ideas on how to be better. Sometimes it was something really simple, and other times it was […]
This and more in my chat with Shell Vera! Shell Vera is one of my favorite people to talk to, maybe because she’s got such great energy, such a positive outlook. And she’s funny! As a voice discovery coach, Shell focuses on empowering people to discover their authentic voice for writing, speaking, and more. I […]