Smart Strategies for Being Everywhere Your Customer Is

Summary: You’re planning to exhibit at the NAB Show this year, but what else can you do to make you’re where your prospects and customers are? Cindy Zuelsdorf of Kokoro Marketing offers useful tips on how to claim mindshare and keep your company and brand top of mind with prospects. In her blog “Smart Strategies […]

Know - Like - Trust

Know, Like, Trust: 3 Ways to Make Sure Your Customer Is Not Forgetting You

Summary: An NAB Show booth is a great way to raise brand awareness and give prospects a chance to get to know you better. Offering a sneak peek at your booth offerings, the NAB Show Daily helps you to connect with show visitors before they actually step on the show floor! Keeping your brand and […]

Woman scrolling on her phone

4 Lead Follow-up Mistakes You’ll Never Make Again – Post NAB Show

Summary: The annual NAB Show is known as more than a great place to showcase technology and services. It’s a one-of-a-kind opportunity for businesses to connect with customers and capture new leads. In her post titled “4 Lead Follow-up Mistakes You’ll Never Make Again,” marketing guru Cindy Zuelsdorf of Kokoro Marketing explains how to be […]

Smart phone

Essential Steps to SMS Marketing

Summary: Theaters across the NAB Show floor offer a great opportunity to share your expertise on a particular topic or technology — and they can be a valuable tool for lead generation too. Cindy Zuelsdorf of Kokoro Marketing explains how to fold  SMS marketing into your live presentation to learn more about your audience, capture […]

10X ROI with a White Paper - Kokoro v2

Epic Formula to Turn Checklists and White Papers Into Sales

The classic approach for big product reveals is to bring traffic to your trade show booth or event, but what if you’re in the middle of a development cycle and don’t have a major announcement? One of the companies we work with took advantage of a brilliant alternative — asking prospects to sign up to […]

How To Do Less And Sell More – 7 Marketing Basics Fireside Chat by oGoing

Sanjay Dalal of oGoing and I talked about how to grow 80% of business with 20% sustained marketing effort using the 7 Marketing Basics and Lifestyle Marketing Master Plan. Small businesses need to determine who their real customer is and then focus on the type of marketing that brings in the best ROI. 👉🏽👉🏽 Freebie […]

NAB show floor

How To Drive Traffic to Your Booth [Supercharge Your NAB Show]

Yes, we’re all talking about the return to in-person trade shows. People are so ready to get back to face-to-face interaction! Am I crazy… I kinda love trade shows! So, I thought I’d share a few proven tactics for driving traffic to your booth and supercharging your NAB Show. The face-to-face aspect of in-person trade […]

Kokoro Case Study Blog Preview

Case Study Blueprint

Want to use case studies to grow your business? Here’s an invite for you! We’re putting together a live Case Study Blueprint session on Thursday 22 July, 2021 at 10 Pacific. Sound fun?! I can’t wait! Sign up 👇🏽 and we’ll give you the details once we have everything organized. Save your spot here and […]

Avoid the SPAM Folder: Make Sure People Get Your Emails!

 Watch this replay to get the inside scoop on: ✅ Authentication – DKIM and SPF ✅ Email engagement – what exactly does it mean + how can you increase and measure? ✅ What steps you should take next Resources: RACE Checklist from Adrian You can get Keap here (you get the best price + […]

Trade Shows: Single Most Important Way to Win

Trade Shows: Survive Virtual, Thrive on Live

“Trade Shows: Single Most Important Way to Win – Virtual or In-person” with Jefferson Davis and Cindy Zuelsdorf. Check out the replay here. 💰 Jefferson is all about getting back to in-person events and ensuring you have solid ROI – especially crucial for your first event back this year. If you are gearing up to […]

marketing leaders circle panel

Top Trends Impacting Your Marketing Role – Marketing Leaders Circle Panel

EVS’s Nicolas Bourdon, YUnique Marketing’s Jarmila Yu, and Kokoro Marketing’s Cindy Zuelsdorf  (me!) share trends that are impacting marketers and their role this year, and discuss what you should be spending your time and money on, and why. We got into community, keeping things human in our marketing, and the new systems (including marketing automation) […]

7 Marketing Basics Book Launch

The 7 Marketing Basics Book Launch Party was a blast! Thank you all for celebrating with us! So wonderful to have 100+ people, live at the party. Look: it’s #1 New Release in Marketing for Small Business!  Check it out here:  Thank you!You can watch the party replay below. Here’s the 7 Marketing Basics […]

Fireside Chat

Bringing Authenticity, Confidence, and Responsibility to Your Marketing

This and more in my chat with Shell Vera! Shell Vera is one of my favorite people to talk to, maybe because she’s got such great energy, such a positive outlook. And she’s funny! As a voice discovery coach, Shell focuses on empowering people to discover their authentic voice for writing, speaking, and more. I […]

Live Webinar

Free Training: How to do a Live Webinar or Live Online Event (Get the Basics Fast!)

You can find the transcript below! Resources: 🧁 Free Zoom account  🧁 Keap / Infusionsoft – free trial 🧁 ActiveCampaign – free trial Here’s the basic equipment we’re using: 🧁 Lights 🧁 Mic 🧁 Webcam  🧁 Webinar Wiz system – info here Transcript Cindy Zuelsdorf: Hello! I’m so glad you guys are here today. So we are looking […]

NAB Show Exhibitors: What I Wish I Knew at My First NAB Show

If it’s your first or second NAB Show and you’re wondering where to start and how to be sure you get the most out of the show, this webinar is for you. Find the transcript down below. Resources and links mentioned in the webinar: Log into your Exhibitor Dashboard / Portal here – find your […]

NAB Show Webinar: How to Build a Social Media Strategy That Works

Need to know about Social Media Basics? This will totally save you if you’re wondering where to start… (You can find out about the full course or just the social media module right here) Resources and links mentioned in the webinar Tools: Canva – graphics tool Sprout Social – schedule your posts Resources: LinkedIn Checklist […]

Cindy Zuelsdorf and John Davis, NAB Show Small Group Session

NAB Show Small Exhibitors: Getting Traffic to Your Booth on a Budget

Cindy Zuelsdorf: It was my first or second show, I remember being in the central hall, looking across the aisle and seeing couple of big companies… I got my Makita out, was opening up the crate that I had boxed up myself and shipped off to the show… I had just grabbed a bunch of […]

Cindy Zuelsdorf and zKevin Joyce, NAB Show webinar video replay

NAB Show Webinar – How To Track Your Trade Show ROI

This is the resource page for NAB Show Exhibitors webinar with Cindy Zuelsdorf and Kevin Joyce. Mini ROI Checklist: 1. How Often Determine how often you will measure KPIs (key performance indicators). E.g. Weekly, monthly… 30 days or x number of days after event. 2. What Here are some KPIs to consider: Number of opportunities […]

Facebook ad disclaimer menu

How to Set Up Your Facebook Ads Disclaimer

If you are running Facebook ads that require a Disclaimer, as political ads do, you may find that your Facebook ads Disclaimer needs to be updated. Facebook has upped the rigor around the Disclaimers as of Sept 2019. Although we had a Disclaimer in place, we’re now required to provide more data and jump through […]

Are you responsible for sales and marketing at a high tech company?

  If you just don’t have time to do marketing, or would rather be talking with customers, or designing products, you might need a bit of marketing automation in your company. If you run a small high-tech company, maybe in broadcast media, or a broadcast television equipment or software manufacturing company, and find yourself wondering […]

How Does “Attract, Sell, and Wow” Shorten My Sales Cycle?

When you think about your sales cycle, do you look at it in terms of “Attract, Sell, and Wow?”  It’s a proven framework and you can read a bit more about it here and find out how to apply it to your business. 1. Attract Or, I don’t have enough leads. I know prospects are […]

NAB Show Webinar – Lead Follow-up After the Show

Join the Broadcast Media Marketing Group here Cindy: Hi, I’m Cindy Zuelsdorf with NAB show exhibitors Webinar and with Kokoro marketing. And today I’m here with Suzana Brady from Cobalt Digital. And we are going to look at the best way to follow up on your trade show leads. So now that it’s after the […]

NAB Show Webinar – Proven Sales Tactics To Use At The Show

Join the Broadcast Media Marketing Group here Cindy: We’ve been doing so many promos before NAB just helping all the exhibitors we work with get ready and follow up stuff ready for after the show and white papers and social posts and figuring out about driving traffic to the booths. I always say that this […]