Kokoro - Sales and Marketing Automation- Infusionsoft Certified Partner - Content Marketing for High Tech

New Marketing and Marketing Automation for Companies that Sell to Engineers and Technical People

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How to use Facebook Live at IBC, NAB, Trade Shows, and Events

April 19, 2017 by Cindy Zuelsdorf

Facebook Live during NAB with Stephane from DekTec

2 Minute Video: How to Use Facebook Live at Your Next Event or Trade Show Using Facebook Live from #IBCshow, #NABShow or any trade show is a great way to take your followers behind the scenes and potentially expose your business to a whole new audience. Plus, you can use it to drive traffic to […]

Filed Under: marketing, NAB Show, Uncategorized

NAB Webinar: 4 Steps to Successful Lead Follow-up

April 12, 2017 by Cindy Zuelsdorf

NAB Webinar 2017 National Association of Broadcasters

I worked with NAB Exhibit Services to bring this webinar to NAB Show exhibitors.  We covered questions that exhibitors sent in prior to the webinar and new, best practices on successful lead follow-up. For those who want to get more return on their NAB Show investment, watch this webinar. Some exhibitors go to a show – […]

Filed Under: marketing, NAB Show

Fast lead capture for shows and traveling: Use your phone to get leads into your CRM

March 22, 2017 by Cindy Zuelsdorf

Infusionsoft Snap App

When you are at your next trade show – CABSAT, NAB, InfoComm, etc. – or on the road, you can put leads directly into your CRM fast by taking a picture of the business card with your smartphone. This article shows how to do this using Infusionsoft, but if you have a different CRM or […]

Filed Under: IBC Show, Infusionsoft, marketing, NAB Show Tagged With: IBC, infusionsoft, leads, marketing, marketing automation, NAB, trade shows

4 steps to getting more prospects and sales leads (short video)

January 4, 2017 by Cindy Zuelsdorf

  Your customers are thirsting for knowledge, practically scrambling to keep up with the information they need in order to do their jobs well.  You can give them the info they crave. Why shouldn’t they get it from you? They will find the info they need somewhere, and you have the opportunity to help them […]

Filed Under: marketing

4 Ways Your Technical White Papers, Guides, and E-books Can Generate Sales (As featured on the Infusionsoft Blog)

December 15, 2016 by Cindy Zuelsdorf

Infusionsoft called and asked me to be a guest blogger and explain exactly how to increase business using technical white papers and guides. You can read the Infusionsoft blog post here or below. Special thanks to the folks at Emotion Systems and DekTec for letting me use some of their campaign content in the post. Your customers are thirsting […]

Filed Under: marketing Tagged With: infusionsoft, lead generation, marketing, marketing automation

Top questions at the IABM marketing clinic at IBC

September 14, 2016 by Cindy Zuelsdorf

Cindy biking to the RAI

I loved doing the IABM marketing clinic again this year, working through challenges and goals with some very cool exhibitors. We dug into so much including; Marketo lead magnet campaigns, webinar integrations, Infusionsoft lead nurturing, digital advertising, product pitches, and more. On the first day of the clinic, a software manufacturer came in to work […]

Filed Under: marketing Tagged With: iabm, IBC, infusionsoft, marketing, marketing automation, trade shows

Get Pro Marketing Advice for Free – IABM Clinic at IBC in Amsterdam

September 2, 2016 by Cindy Zuelsdorf

Marketing Clinic at IBC

What’s one thing you really want to change about your marketing? Is there a marketing challenge that’s adding stress to your life right now? Come see us at the IABM PR and Marketing Clinic during IBC 2016. Bring your biggest marketing challenge and get (free) expert advice on everything from marketing automation to press relations […]

Filed Under: Uncategorized Tagged With: IBC, marketing automation

When I was a kid, my parents both worked in TV…

August 1, 2016 by Cindy Zuelsdorf

Me doing a bit of work

When I was a kid, my parents both worked in TV and I loved to go on basketball and hockey remotes with my Dad. My Mom did traffic. Broadcast Engineering Magazine was always on the coffee table in our Wisconsin home. Fast forward – I ended up selling and marketing hardware and software to TV stations. At […]

Filed Under: marketing Tagged With: marketing, roots

25 Things You Can (and probably should) Stop Doing Today!

July 5, 2016 by Cindy Zuelsdorf

25 Things Every Broadcast Equipment Manufacturer Should Automate

The conversation went something like this: Him:  “I’m slammed today and never have enough time to get things done!” Me: “I know what you mean. What’s the biggest problem you are dealing with today?” Him: “Do you have any tricks for dealing with prospects who take forever to buy? The long buying cycles are killing […]

Filed Under: marketing

How to 10X your ROI With Your Next White Paper

June 1, 2016 by Cindy Zuelsdorf

From White Paper to Sales:  Learn how your technical white papers and ebooks can generate sales (4 Steps to Success) One of our clients increased software demo downloads by more than 300% using this tried-and-true technique. Software sales increased because more people tried the product and automated follow up augmented the efforts of the sales people. […]

Filed Under: marketing Tagged With: infusionsoft, marketing automation, roi, white paper

Welcome to the Kokoro Blog

May 31, 2016 by Cindy Zuelsdorf

Welcome to the Kokoro Blog, a place for those who are responsible for the sales and marketing at small to medium sized high tech companies and are looking to get the most out of their marketing.   When I was a kid, my parents both worked in TV and I loved to go on basketball and hockey remotes with […]

Filed Under: marketing Tagged With: welcome

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