When I was a kid, my parents both worked in TV and I loved to go on basketball and hockey remotes with my Dad. My Mom did traffic. Broadcast Engineering Magazine was always on the coffee table in our Wisconsin home. Fast forward – I ended up selling and marketing hardware and software to TV stations. At […]
25 Things You Can (and probably should) Stop Doing Today!
The conversation went something like this: Him: “I’m slammed today and never have enough time to get things done!” Me: “I know what you mean. What’s the biggest problem you are dealing with today?” Him: “Do you have any tricks for dealing with prospects who take forever to buy? The long buying cycles are killing […]
How to 10X your ROI With Your Next White Paper
From White Paper to Sales: Learn how your technical white papers and ebooks can generate sales (4 Steps to Success) One of our clients increased software demo downloads by more than 300% using this tried-and-true technique. Software sales increased because more people tried the product and automated follow up augmented the efforts of the sales people. […]
Welcome to the Kokoro Blog
Welcome to the Kokoro Blog, a place for those who are responsible for the sales and marketing at small to medium sized high tech companies and are looking to get the most out of their marketing. When I was a kid, my parents both worked in TV and I loved to go on basketball and hockey remotes with […]
