EVS’s Nicolas Bourdon, YUnique Marketing’s Jarmila Yu, and Kokoro Marketing’s Cindy Zuelsdorf  (me!) share trends that are impacting marketers and their role this year, and discuss what you should be spending your time and money on, and why. We got into community, keeping things human in our marketing, and the new systems (including marketing automation) […]

I was talking with a friend yesterday about the “holes” in her biz, she called to chat about what she should do first and what would give her the most bang for her (marketing) buck… check this out… The Lifecycle Marketing Master Plan is built on three main pillars, or phases: attract, educate+sell, and wow. […]

The 7 Marketing Basics Book Launch Party was a blast! Thank you all for celebrating with us! So wonderful to have 100+ people, live at the party. Look: it’s #1 New Release in Marketing for Small Business!  Check it out here: https://www.amazon.com/dp/B08H118V4C  Thank you!You can watch the party replay below. Here’s the 7 Marketing Basics […]

Free Live Training (Replay): What We Learned Hosting Live Webinars + Online Events (37 so far this year!) “We want to do a virtual event or a webcast to augment our trade show plans. And we can use part of the trade show budget. Can you help?” “Yes, great idea!” I replied. When I looked […]

I met up (virtually) with my friend Ryan Chapman for a chat on his podcast, How to Fix Your Funnel. Ryan had such a great perspective on marketing and I always came away from our conversations with new ideas on how to be better. Sometimes it was something really simple, and other times it was […]