At the end of this module you’ll be able to:
- Act quickly and decisively on your next batch of event sales leads because you’ll have a great plan in place
- Get new leads or get existing prospects to engage with you and take the next steps in the sales process
- Track metrics/KPIs (key performance indicators)
Learn about the Best Lead Follow-up Framework, including how life cycle marketing (or the customer journey) works and how your marketing funnel plays a part in the plan.
Don’t miss the bonus videos showing you how to create your lead follow-up campaign in Infusionsoft/Keap or ActiveCampaign.