7 Marketing Basics Podcast with Cindy Zuelsdorf from Kokoro Marketing

Who Doesn’t Love a Great Marketing Podcast?

Are you one of those people who learns best by listening? And if you’re lucky, something you heard will echo in your brain just when you need to recall it? That’s one reason I love listening to marketing podcasts: I absorb all kinds of great ideas. (Also, it’s guilt- free! I can be multitasking and […]

Case Study: How D2D Technologies Increased Key Selling Activities with Kokoro Marketing and Marketing Automation

Case Study: How D2D Technologies Increased Key Selling Activities with Kokoro Marketing

The Challenge Though it supplies advanced products for digital video contribution applications to media organizations of all sizes from houses of worship to PBS, D2D Technologies itself is a small business — practically a startup.  To help drive growth, the niche-oriented business needed to be able to target decision-makers within specific market sectors that can […]

Marketing automation 101 workshop with Cindy Zuelsdorf at Kokoro Marketing - Keap Pro Quick Start

Marketing Automation 101 Workshop – with Cindy Z and Team Kokoro

   Have you ever inadvertently forgotten to follow-up with a lead? (You’re not alone!) Do you wish you had a system for collecting your leads in one spot, for growing your community, your tribe? I got you!! Join us live! Save your spot here for the Marketing Automation 101 Workshop – Keap Pro Quick […]

Online Dealer Training Blueprint

Online Rep and Dealer Training Blueprint

Online Dealer Training Blueprint: How to have a wildly successful global dealer training event  hosted by Cindy Zuelsdorf with guest experts Mark Risby and Mike Heaney from Boxer Systems and DigiBox. As promised, here’s your checklist for success for your next online rep and dealer training: How to get the attention of reps and dealers […]

Media Training 101 – Replay

Do you ever have to do interviews with the press? Or do video interviews? Cindy Z here – I can tell you I was terrified during my first interview! I felt like I was going to toss my cookies. Oh man, the mistakes I made!! But things are better now… 🙂 Bob, Netra, and I […]

7 deadly sins of selling with Cindy Zuelsdorf and We Schaeffer

7 Deadly Sins of Selling with Cindy Zuelsdorf and Wes Schaeffer

You asked for it… here’ the replay of the “7 Deadly Sins of Selling” with Cindy Zuelsdorf and Wes Schaeffer The LIVE! On… 7 Deadly Sins of Selling was such a fine Saint Patty’s session! Wes gave some excellent, actionable info on selling and we all shared stories about sales “sins” we’ve committed in the […]

how to write short copy

How to write short copy: email, social, announcements

Get the inside scoop here: Here’s what happened – I got a call asking if I’d teach the marketing staff at a small company how we write social posts, announcements, and email. They paid me to teach them our framework for writing fast, effective copy. And today I decided I want to share that with […]

Cindy Zuelsdorf and Heidi Stteffan on the NAB Show Exhibitors Webinar - Driving Traffic to your trade show booth

Driving Booth Traffic + Reaching Non-Attendees – NAB Show Exhibitors Webinar

Check out the replay of the NAB Show Exhibitors Webinar, “Driving Booth Traffic + Reaching Non-Attendees” with Cindy Zuelsdorf of Kokoro Marketing and special guest expert Heidi Steffen, SVP, Sales & Marketing at TitanTV, Inc. to find out about:1. How to get people to visit your trade show booth2. What customers/clients really care about right […]

easy social media and missinglettr

Social Media: Do I Have To??!

Social Media: Do I Have To??! I’ve noticed that a lot of my new clients groan when I mention social media. I often hear, “Do I have to??!” What a lot of people don’t realize is that by putting in just a few minutes here and there, you can make a big impact with social […]

Coffee cup with the word "Begin"

Smart Strategies for Being Everywhere Your Customer Is

Summary: You’re planning to exhibit at the NAB Show this year, but what else can you do to make you’re where your prospects and customers are? Cindy Zuelsdorf of Kokoro Marketing offers useful tips on how to claim mindshare and keep your company and brand top of mind with prospects. In her blog “Smart Strategies […]

Know - Like - Trust

Know, Like, Trust: 3 Ways to Make Sure Your Customer Is Not Forgetting You

Summary: An NAB Show booth is a great way to raise brand awareness and give prospects a chance to get to know you better. Offering a sneak peek at your booth offerings, the NAB Show Daily helps you to connect with show visitors before they actually step on the show floor! Keeping your brand and […]

Woman scrolling on her phone

4 Lead Follow-up Mistakes You’ll Never Make Again – Post NAB Show

Summary: The annual NAB Show is known as more than a great place to showcase technology and services. It’s a one-of-a-kind opportunity for businesses to connect with customers and capture new leads. In her post titled “4 Lead Follow-up Mistakes You’ll Never Make Again,” marketing guru Cindy Zuelsdorf of Kokoro Marketing explains how to be […]

Smart phone

Essential Steps to SMS Marketing

Summary: Theaters across the NAB Show floor offer a great opportunity to share your expertise on a particular topic or technology — and they can be a valuable tool for lead generation too. Cindy Zuelsdorf of Kokoro Marketing explains how to fold  SMS marketing into your live presentation to learn more about your audience, capture […]

Epic Formula to Turn Checklists and White Papers Into Sales

The classic approach for big product reveals is to bring traffic to your trade show booth or event, but what if you’re in the middle of a development cycle and don’t have a major announcement? One of the companies we work with took advantage of a brilliant alternative — asking prospects to sign up to […]

How To Do Less And Sell More – 7 Marketing Basics Fireside Chat by oGoing

Sanjay Dalal of oGoing and I talked about how to grow 80% of business with 20% sustained marketing effort using the 7 Marketing Basics and Lifestyle Marketing Master Plan. Small businesses need to determine who their real customer is and then focus on the type of marketing that brings in the best ROI. 👉🏽👉🏽 Freebie […]

NAB show floor

How To Drive Traffic to Your Booth [Supercharge Your NAB Show]

Yes, we’re all talking about the return to in-person trade shows. People are so ready to get back to face-to-face interaction! Am I crazy… I kinda love trade shows! So, I thought I’d share a few proven tactics for driving traffic to your booth and supercharging your NAB Show. The face-to-face aspect of in-person trade […]

Kokoro Case Study Blog Preview

Case Study Blueprint

Want to use case studies to grow your business? Here’s an invite for you! We’re putting together a live Case Study Blueprint session on Thursday 22 July, 2021 at 10 Pacific. Sound fun?! I can’t wait! Sign up 👇🏽 and we’ll give you the details once we have everything organized. Save your spot here and […]

YouTube Strategies for Your Business: Leveraging Content

  Kathy was telling me about how she’s using YouTube to generate leads and how she’s got the whole process down to a science – they spend a minimum amount of time getting videos out there. She’s got the inside scoop on how to own your content, use YouTube as a distribution channel (plus other […]

Avoid the SPAM Folder: Make Sure People Get Your Emails!

 Watch this replay to get the inside scoop on: ✅ Authentication – DKIM and SPF ✅ Email engagement – what exactly does it mean + how can you increase and measure? ✅ What steps you should take next Resources: RACE Checklist from Adrian You can get Keap here (you get the best price + […]

Trade Shows: Single Most Important Way to Win

Trade Shows: Survive Virtual, Thrive on Live

“Trade Shows: Single Most Important Way to Win – Virtual or In-person” with Jefferson Davis and Cindy Zuelsdorf. Check out the replay here. 💰 Jefferson is all about getting back to in-person events and ensuring you have solid ROI – especially crucial for your first event back this year. If you are gearing up to […]

marketing leaders circle panel

Top Trends Impacting Your Marketing Role in 2021 – Marketing Leaders Circle Panel

EVS’s Nicolas Bourdon, YUnique Marketing’s Jarmila Yu, and Kokoro Marketing’s Cindy Zuelsdorf  (me!) share trends that are impacting marketers and their role this year, and discuss what you should be spending your time and money on, and why. We got into community, keeping things human in our marketing, and the new systems (including marketing automation) […]

7 Marketing Basics Book Launch

The 7 Marketing Basics Book Launch Party was a blast! Thank you all for celebrating with us! So wonderful to have 100+ people, live at the party. Look: it’s #1 New Release in Marketing for Small Business!  Check it out here:  Thank you!You can watch the party replay below. Here’s the 7 Marketing Basics […]