Kokoro Connect: Helping Your Business
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Practical marketing, AI, automation, and customer communication systems that save time and take work off your plate—so you can focus on what you do best.
So, I got a call from Chris, “Could you come and talk at the Nevada City/Grass Valley Rotary about how to use AI? Maybe give some examples of how to get started?” Sure, happy to! I did a session with them and below is what we covered. Thought you might want to see it, too. […]
You can download your copy of the “Business + Marketing Strategy Template”here! Transcript Hey! Happy New Year! How are you doing? Good to see you. Today in our seven minutes of marketing, I want to get into a framework that you can use for your 2026. 1. Financial Goals One thing you can think about… […]
Almost every conversation I have with business owners starts the same way… “We’re making awesome products. I just need more people to know who we are and what we’re doing.” Have you said something similar? If that feels like a challenge you have, here’s a simple, real-world recipe that works for raising awareness and getting […]
Would you like to know who’s on your website? Want to know who’s visiting your website? Now you can get the identity of your anonymous website visitors + their contact details. ( Check out the short 3:26 video here) If you’re not capturing anonymous visitors, you are losing a big chunk of your website traffic. […]
Hey there — let’s talk about something that trips up almost every broadcast marketer and small business owner I meet. They say, “I need to post more on social!” or “We should be running ads!” or “Let’s send an email blast!” And I get it. We’ve all done it. But here’s the thing: if you […]
You’re standing at your booth, watching potential customers walk by, and you’re wondering why they’re not stopping to chat.
Trade shows represent a significant investment of time and money, yet many companies struggle to maximize their return. Whether you’re a seasoned exhibitor or preparing for your first show, mastering the art of booth presence can transform your experience from exhausting to exceptionally profitable.
Trade shows aren’t just about showcasing products — they’re about creating…
Join live on Mar 19 & 20, 2025 at 12:30 PT. Quick, actionable workshop. Sign up for Trade Show Marketing That Works with Cindy Z at Kokoro Marketing. Going to NAB Show? This is for you!
5 Steps to Turn Cold Conversations into Sales Opportunities After going to more than 200 trade shows over the years, and across all of those shows, a truth I’ve come to know is that the most successful exhibitors are not necessarily the ones with the flashiest booths – they’re the ones who know how to […]
Background An experienced developer of secure cable, satellite, terrestrial, and IP media related applications, Tolka offers broadcast channel owners and online service providers the software tools they need to expand and develop their markets. Since it was established in 2015, Tolka did most of their marketing in person at the industry’s major trade shows. […]
Background Back before 2018, Rick Smith, owner of Broadcast Blinds, got all of his clients through word of mouth. “You have to understand, we exist in a micro-niche. There are only a couple of people on the planet who do what we do, but there’s only a limited need for what we do, too.” What […]
Business Owners, CEOs, Entrepreneurs and Founders… join us on Zoom to discover the most valuable Small Business Marketing Tips, Do’s and Don’ts with Cindy Zuelsdorf, founder of Kokoro Marketing and Sanjay B Dalal, CEO of oGoing, both marketing and business veterans. Sanjay and Cindy will share uncommon insights in 20 minutes with key takeaways for […]
After hearing my conversation with Bart De Moor and Manoj Sawalani – the second of the Excellence in Marketing Series brought to you by Digital Studio India and Kokoro Marketing – many folks mentioned feeling empowered to take action. Watch the recording now: Marketing Strategies to Reach Your Perfect Customer We talked a lot about […]
Join this webinar in Digital Studio India and Kokoro Marketing’s Excellence in Marketing Series with guest expert Bart De Moor, Sr. Manager Product Marketing at ST Engineering iDirect, and hosted by Manoj Sawalani, director of Digital Studio India, and Cindy Zuelsdorf, founding partner of Kokoro Marketing, this 20-minute webinar will focus on how you can reach your perfect customer and audience using smart marketing tools and strategies.
Here are your Replays and Resources from the latest Small Business Marketing Tips, Do’s and Don’ts with oGoing and Kokoro. Business Owners, CEOs, Entrepreneurs and Founders… you can join us on Zoom every other Wednesday to discover the most valuable Small Business Marketing Tips, Do’s and Don’ts with Cindy Zuelsdorf, founder of Kokoro Marketing and […]
Resources:Text the word DREAM to +1 530 203 5703 for the pdf Cindy Z (00:00)Glad you are here for how to get more leads and turn them into sales, especially for your NAB show, though this is going to work for any event or trade show that you have. If you’re looking for the best […]
Top-requested marketing help for NAB / your next trade show(Starting more sales conversations) 🔥 Pre show lead machine – emails and 1 min videos to set up booth appointments, drive traffic to your booth🔥 Text from stage/presentation during the show to capture leads (see how it works! Text the word SEVEN to me at +1 […]
Chris (00:01)Cindy, you and I have been friends for a number of years now, and I was thinking about this last night that when we were getting to know each other, this is what we were talking about. We didn’t call it Martech back then. We were talking about marking automation, and that was a […]
How to Get More NAB Leads and Turn Them Into Sales>>Live on March 21 at 8 PT / 11 ET / 3 UK Hosted by me, Cindy Z, with special guest Morgan Berns from TitanTV. Join this 20-ish minute session to find out:• How to get more leads at your show (what’s working right now)• Best […]
Resources mentioned in the session: Phishing scams targeting customers… Hackers stealing login credentials… Bitcoin ransom schemes… If you think these dark web nightmares only happen to huge corporations, think again. The bad news is dark web nightmares like these can happen to any size business (not just huge corporations). I just heard about a $1M […]
The new rules of email marketing are all about email deliverability and getting your emails to the inbox of the people you want to talk with. Yahoo, Microsoft, Google, and Apple have changed how all of it works. Because they can.
I’ve learned a lot recently and am happy to share with you if you want to know more about this evolving topic. …get into SPF, DKIM, DMARC, engagement, and more…
The first webinar in Digital Studio India and Kokoro Marketing’s Excellence in Marketing Series brings you guest expert Andreas Hilmer, CMO of LAWO, Manoj Sawalani of Digital Studio India, and Cindy Zuelsdorf of Kokoro Marketing. This 20-minute webinar replay reveals how you can smartly decide what the right marketing mix is for you and your company.
In case you missed the most recent edition of Digital Studio magazine that featured conversations with marketing trailblazers, here’s my contribution that talks about how we came to be, our unique marketing approach and strategies, and how we help the media and entertainment industry reliably start sales conversations. Enjoy this unabridged conversation of Q&A Responses […]
Have you ever come up against internal pressures like that question? If you work for a tech company, it’s all too common for some to think marketing and PR are a waste of time.
Watch this replay to not only help you make the case for demonstrating the importance of marketing and PR in tech, but go beyond that to explore what is worth your time and attention and how to prioritize the most effective strategies within PR, marketing, and advertising.
Just in time for your next trade show, Digital Studio Magazine features 6 leading marketing experts and the effective tactics they use in their marketing strategies. You’ll want to check out each of their brilliance to enhance your own marketing strategy throughout their featured articles in The Marketing Wizards of M&E issue of the magazine. […]
You already know videos are crucial for successful marketing, especially at trade shows, but creating content can feel like a massive challenge. Maybe you don’t know where to start, what to say, or the whole process just seems daunting? Find out how to easily make your next short video that stands out and starts sales […]
Have you thought about starting a customer forum or user group, but weren’t sure where to begin? Discover the untapped potential of customer communities and find out how to build and maintain thriving user groups that drive business growth. Watch our interactive LIVE! On event with guest expert Lisa Collins of Dovetail Creative and host […]
Background FOR-A is a major manufacturer of video and audio systems for the broadcast, sports and live events, house of worship, and professional video markets. Headquartered in Tokyo, Japan, FOR-A offers control room and production products like switchers, routers, graphics technology, media servers, production automation, and processors that are reliable, cost effective, and future facing. […]
You know how we all talk about being everywhere our customers and prospects are, right? Easier said than done, I know. 🙂 Trying to be everywhere at once – on all the socials, email marketing, plus keeping up with your website – (not to mention everything else you have going on) can feel like juggling… […]
Background 2110 Solutions meets the demand for flexible, high-quality broadcast production solutions for managed IP networks. Committed to maximizing SMPTE standards ST 2110 and 2022-6 (HD-standard SDI), 2110 Solutions offers transition-to-IP products that take advantage of both the technical and creative elements the advancements have to offer like incredible flexibility and big cost savings. The […]