In case you missed the most recent edition of Digital Studio magazine that featured conversations with marketing trailblazers, here’s my contribution that talks about how we came to be, our unique marketing approach and strategies, and how we help the media and entertainment industry reliably start sales conversations. Enjoy this unabridged conversation of Q&A Responses […]
Have you ever wondered if your company could get hit by one of those Bitcoin ransom schemes? Or does the thought of hackers targeting you or your team keep you up at night? The bad news is dark web nightmares like these can happen to any size business (not just huge corporations). I just heard […]
Just in time for your next trade show, Digital Studio Magazine features 6 leading marketing experts and the effective tactics they use in their marketing strategies. You’ll want to check out each of their brilliance to enhance your own marketing strategy throughout their featured articles in The Marketing Wizards of M&E issue of the magazine. […]
You already know videos are crucial for successful marketing, especially at trade shows, but creating content can feel like a massive challenge. Maybe you don’t know where to start, what to say, or the whole process just seems daunting? Find out how to easily make your next short video that stands out and starts sales […]
Did you know that besides spam bots being an annoying waste of time, you’re actually losing up to 40% of your (real human) leads because of them? Find out why and what you can do about it with guest expert Mihir Dhandha of Spamkill and host Cindy Zuelsdorf of Kokoro Marketing. Watch this session to […]
Have you thought about starting a customer forum or user group, but weren’t sure where to begin? Discover the untapped potential of customer communities and find out how to build and maintain thriving user groups that drive business growth. Watch our interactive LIVE! On event with guest expert Lisa Collins of Dovetail Creative and host […]
Background FOR-A is a major manufacturer of video and audio systems for the broadcast, sports and live events, house of worship, and professional video markets. Headquartered in Tokyo, Japan, FOR-A offers control room and production products like switchers, routers, graphics technology, media servers, production automation, and processors that are reliable, cost effective, and future facing. […]
You know how we all talk about being everywhere our customers and prospects are, right? Easier said than done, I know. 🙂 Trying to be everywhere at once – on all the socials, email marketing, plus keeping up with your website – (not to mention everything else you have going on) can feel like juggling… […]
Background 2110 Solutions meets the demand for flexible, high-quality broadcast production solutions for managed IP networks. Committed to maximizing SMPTE standards ST 2110 and 2022-6 (HD-standard SDI), 2110 Solutions offers transition-to-IP products that take advantage of both the technical and creative elements the advancements have to offer like incredible flexibility and big cost savings. The […]
This is for you if you need to refresh your home page copy or write your next trade show description. During this 20-minute mini-workshop, you’ll step through a proven messaging framework used by marketing pros.
“I know I should be doing more on LinkedIn but I don’t know what to do first.”“I really need to update my LinkedIn profile!”“I’m not into social media but I should probably be using LinkedIn more.” If you’ve ever felt this way, read on. I got you! What does it take to create and maintain […]
The Challenge Though it supplies advanced products for digital video contribution applications to media organizations of all sizes from houses of worship to PBS, D2D Technologies itself is a small business — practically a startup. To help drive growth, the niche-oriented business needed to be able to target decision-makers within specific market sectors that can […]
Are you one of those people who learns best by listening? And if you’re lucky, something you heard will echo in your brain just when you need to recall it? That’s one reason I love listening to marketing podcasts: I absorb all kinds of great ideas. (Also, it’s guilt- free! I can be multitasking and […]
Have you ever inadvertently forgotten to follow-up with a lead? (You’re not alone!) Do you wish you had a system for collecting your leads in one spot, for growing your community, your tribe? I got you!! Join us live! Save your spot here for the Marketing Automation 101 Workshop – Keap Pro Quick […]
Online Dealer Training Blueprint: How to have a wildly successful global dealer training event hosted by Cindy Zuelsdorf with guest experts Mark Risby and Mike Heaney from Boxer Systems and DigiBox. As promised, here’s your checklist for success for your next online rep and dealer training: How to get the attention of reps and dealers […]
Do you ever have to do interviews with the press? Or do video interviews? Cindy Z here – I can tell you I was terrified during my first interview! I felt like I was going to toss my cookies. Oh man, the mistakes I made!! But things are better now… 🙂 Bob, Netra, and I […]
You asked for it… here’ the replay of the “7 Deadly Sins of Selling” with Cindy Zuelsdorf and Wes Schaeffer The LIVE! On… 7 Deadly Sins of Selling was such a fine Saint Patty’s session! Wes gave some excellent, actionable info on selling and we all shared stories about sales “sins” we’ve committed in the […]
Get the inside scoop here: Here’s what happened – I got a call asking if I’d teach the marketing staff at a small company how we write social posts, announcements, and email. They paid me to teach them our framework for writing fast, effective copy. And today I decided I want to share that with […]
The Challenge: The primary focus at Challenger Communications is to put customers first. For the head of sales and marketing at the company, this means there is limited time to follow up on new leads effectively or to execute marketing campaigns that keep the company in front of customers and prospects. “Even though I’d meet […]
Check out the replay of the NAB Show Exhibitors Webinar, “Driving Booth Traffic + Reaching Non-Attendees” with Cindy Zuelsdorf of Kokoro Marketing and special guest expert Heidi Steffen, SVP, Sales & Marketing at TitanTV, Inc. to find out about:1. How to get people to visit your trade show booth2. What customers/clients really care about right […]
Social Media: Do I Have To??! I’ve noticed that a lot of my new clients groan when I mention social media. I often hear, “Do I have to??!” What a lot of people don’t realize is that by putting in just a few minutes here and there, you can make a big impact with social […]
Summary: You’re planning to exhibit at the NAB Show this year, but what else can you do to make you’re where your prospects and customers are? Cindy Zuelsdorf of Kokoro Marketing offers useful tips on how to claim mindshare and keep your company and brand top of mind with prospects. In her blog “Smart Strategies […]
Summary: An NAB Show booth is a great way to raise brand awareness and give prospects a chance to get to know you better. Offering a sneak peek at your booth offerings, the NAB Show Daily helps you to connect with show visitors before they actually step on the show floor! Keeping your brand and […]
Summary: The annual NAB Show is known as more than a great place to showcase technology and services. It’s a one-of-a-kind opportunity for businesses to connect with customers and capture new leads. In her post titled “4 Lead Follow-up Mistakes You’ll Never Make Again,” marketing guru Cindy Zuelsdorf of Kokoro Marketing explains how to be […]
Summary: Theaters across the NAB Show floor offer a great opportunity to share your expertise on a particular topic or technology — and they can be a valuable tool for lead generation too. Cindy Zuelsdorf of Kokoro Marketing explains how to fold SMS marketing into your live presentation to learn more about your audience, capture […]
The classic approach for big product reveals is to bring traffic to your trade show booth or event, but what if you’re in the middle of a development cycle and don’t have a major announcement? One of the companies we work with took advantage of a brilliant alternative — asking prospects to sign up to […]
Sanjay Dalal of oGoing and I talked about how to grow 80% of business with 20% sustained marketing effort using the 7 Marketing Basics and Lifestyle Marketing Master Plan. Small businesses need to determine who their real customer is and then focus on the type of marketing that brings in the best ROI. 👉🏽👉🏽 Freebie […]
Yes, we’re all talking about the return to in-person trade shows. People are so ready to get back to face-to-face interaction! Am I crazy… I kinda love trade shows! So, I thought I’d share a few proven tactics for driving traffic to your booth and supercharging your NAB Show. The face-to-face aspect of in-person trade […]
Want to use case studies to grow your business? Here’s an invite for you! We’re putting together a live Case Study Blueprint session on Thursday 22 July, 2021 at 10 Pacific. Sound fun?! I can’t wait! Sign up 👇🏽 and we’ll give you the details once we have everything organized. Save your spot here and […]
Watch this replay to get the inside scoop on: ✅ Authentication – DKIM and SPF ✅ Email engagement – what exactly does it mean + how can you increase and measure? ✅ What steps you should take next Resources: RACE Checklist from Adrian You can get Keap here (you get the best price + […]
