Kokoro - Marketing that starts sales conversations

Digital Marketing Agency and Marketing Automation for Broadcast Media and High Tech

Schedule a call with Cindy Zuelsdorf at Kokoro Marketing about marketing automation or Infusionsoft
  • Blog
  • Services for You
    • Keap Packages
    • ActiveCampaign
    • Best Lead Follow-up Campaign
    • Guide / Checklist / White Paper Campaign
    • Trade Show Promo and Follow-up
    • Webinar Campaign
    • Know, Like, and Trust Campaign
    • Product / Application Campaign
    • Software Trial Download Campaign
    • Evergreen Nurture/Mindshare Campaign
    • New Customer Welcome Campaign
    • Customer Experience and Referral Follow-up
    • Social Media Management
    • LinkedIn Automatic Ascension
    • Podcast Set-Up and Ongoing Management
  • Marketing Automation
    • Marketing Automation – Buy or Demo Here
    • Definitive Guide to Infusionsoft – Buy My Book
    • Keap Packages
    • ActiveCampaign
  • NAB Show
  • Learn with Cindy Z
  • Podcast
  • About
    • Purpose, Culture, and Values Here at Kokoro
    • What is Marketing Automation?
    • Favorite Tools
  • Member Login
You are here: Home / marketing / Case Study: Turning Leads Into Sales – How Challenger Communications Worked With Kokoro Marketing to Bring In More $$!

Case Study: Turning Leads Into Sales – How Challenger Communications Worked With Kokoro Marketing to Bring In More $$!

February 7, 2022 by Cindy Zuelsdorf

The Challenge:

The primary focus at Challenger Communications is to put customers first. For the head of sales and marketing at the company, this means there is limited time to follow up on new leads effectively or to execute marketing campaigns that keep the company in front of customers and prospects. 

“Even though I’d meet prospects at trade shows and have a great conversation, things would go cold after an email or two because I simply didn’t have time to follow up and nurture that relationship. If I didn’t hear back from them, I was onto the next thing. And as long as I was staying busy, I just wasn’t going back and following up with people.” 

While Challenger is small, the company has been growing. With a little more money to spend on marketing, Sorgi decided it was time to get help in designing, implementing, and maintaining marketing campaigns that could nurture existing relationships while expanding broader awareness of the Challenger brand.

The Solution:

“I had been in touch with Cindy on and off over the past few years, and I could tell that her marketing system works because she did a good job of following up with me and keeping our conversation going,” says Sorgi. “Though I think she had initially reached out to me, I would up going to her and Kokoro Marketing when I needed help designing a marketing campaign, getting it rolling, and maintaining it over time.” 

Working with Cindy Zuelsdorf and the team at Kokoro, Sorgi and her colleagues at Challenger held a webinar on a hot topic in broadcasting, sharing their expertise in a live conversation and then leveraging video from the event online to draw further traffic to their Vimeo site and to the Challenger website.

Book a call with us to find out how you can increase key selling activities in your business. 

The Results:

With Kokoro’s help, Challenger executed an email campaign offering a free PDF guide, providing value to customers and prospects — and keeping the company’s brand in their awareness. Prior to a couple of different trade shows, Kokoro helped Sorgi run another email campaign to engage people and give them the opportunity to book an in-person meeting at the show (or virtual if they preferred). 

“We sent out emails asking if people would be at the show, and I started getting ‘yes’ and ‘no’ replies back,” says Sorgi. “They felt as though they had received a personal email, and they responded in kind. It allowed me to keep up that connection in a genuine way, but without all the work of writing to every single contact.”

Building on all of this work, Kokoro helped Sorgi to enrich the Challenger website with blogs and other content created to address common customer questions and pain points. 

“Since we started working with Kokoro, we’ve definitely become more engaged with our customers,” says Sorgi. “Now we’ve got a lot going on, but I don’t have to physically do all the work. And our marketing work is turning into leads and sales. That’s the biggest impact for us.” 

 

 

 

The campaigns developed and executed by Kokoro have brought Challenger more leads, more prospects, and more customers. The company is fielding more inquiries, largely because these new marketing efforts have put the Challenger name and product offering in front of more people.

Book a call with us to find out how you can increase key selling activities in your business. 

 

Filed Under: marketing

  • Email
  • Facebook
  • LinkedIn
  • Twitter

About Cindy Zuelsdorf

[Free… you just pay shipping] Amazon’s #1 New Release in Marketing for Small Business

7 Marketing Basics book cover #1 new release

Privacy and Cookie Policies

Privacy Policy
Cookie Policy

Site map

  • 7 Marketing Basics (New Course For You)
  • 7 Marketing Basics Book
  • 7 Marketing Basics Course
  • 7 Marketing Basics Podcast with Cindy Z
  • Are you responsible for sales and marketing at a high tech company?
    • Attract
    • Sell
    • Wow
  • Blog
  • Contact and About – Marketing Automation Agency for Broadcast Media and High-tech Companies
    • Privacy Policy
    • Purpose, Culture, and Values Here at Kokoro
  • Definitive Guide to Infusionsoft by Keap – Get My Book Here
  • Discovery Phase + Marketing Plan
  • Favorite Tools
  • Friday Fab Marketing
  • How to 10X your ROI: Get the Most From Your Next White Paper
  • How to Create an Automated Marketing System That Grows Your Biz (Without Adding Another Minute to Your Day)
  • Learn with Cindy Z
  • Login
  • Marketing Automation – Buy or Demo Here
  • Memoirs of a Broadcast Engineer
  • Rule of 70
  • Services
    • Best Lead Follow-up Campaign
    • Customer Experience and Referral Follow-up
    • Evergreen Nurture/Mindshare Campaign
    • Guide / Checklist / White Paper Campaign
    • Know, Like, and Trust Campaign
    • LinkedIn Automatic Ascension
    • New Customer Welcome Campaign
    • Podcast Set-Up and Ongoing Management
    • Product / Application Campaign
    • Social Media Management
    • Software Trial Download Campaign
    • Trade Show Promo and Follow-up Campaigns
    • Webinar Campaign
  • Terms of Service
  • Test Blog
  • Welcome!

Sign up for Friday Fab Marketing emails here!

Call or text us at +1 (530) 203-5703
Kokoro Marketing
hello@kokoroinc.com
P.O. Box 207, Nevada City, CA 95959 USA

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Copyright © 2022 Kokoro Marketing, Inc.
All rights reserved.

Log in