With hundreds of millions of subscribers who engage regularly on the platform, LinkedIn is an essential vehicle for communications. An effective presence on LinkedIn will connect you with decision-makers, influencers, and people who work daily with the same kinds of tools and technologies your company offers. What does it take to create and maintain an […]

Join the Broadcast Media Marketing Group here Cindy: Hi, I’m Cindy Zuelsdorf with NAB show exhibitors Webinar and with Kokoro marketing. And today I’m here with Suzana Brady from Cobalt Digital. And we are going to look at the best way to follow up on your trade show leads. So now that it’s after the […]

Join the Broadcast Media Marketing Group here Cindy: We’ve been doing so many promos before NAB just helping all the exhibitors we work with get ready and follow up stuff ready for after the show and white papers and social posts and figuring out about driving traffic to the booths. I always say that this […]

Resources and helpful links: Join the Broadcast Media Marketing Group here No B.S. Guide to Social Media Marketing (by Kennedy) Facebook Live Video (How To Video) LinkedIn Insight Tag and Targeting (How To Video) Product of the year Sprout Social Delivra Hootsuite Social Media Managers Facebook Group Cindy Zuelsdorf: Hi, I’m Cindy Zuelsdorf with NAB […]

Resources and helpful links: Join the Broadcast Media Marketing Group here Exhibitor Insights – Tips For Managing Trade Show Freight Logistics Exhibitor Services – Important Reminders   Cindy: Hi. I’m Cindy Zuelsdorf with NAB show Exhibitor’s Webinar and Kokoro Marketing. Today we are looking at how to save money on logistics and avoid extra fees. […]

 A Special Webinar for New Exhibitors (What I wish I knew at My First NAB Show) with Kim Hogeveen and Cindy Zuelsdorf.   Resources and helpful links: Here’s the link to Kim’s most excellent checklist (Excel) Here’s the link to the Freeman Quick Facts for NAB Show 2019 (PDF) Join the Broadcast Media Marketing Group here […]

Cindy Zuelsdorf: Welcome, everybody. Hi, I’m Cindy Zuelsdorf with NAB Show Exhibitors Webinar and Kokoro Marketing. Today, we’re looking at the new return on investment tracking method for exhibitions, ROI tracking. Maybe it’s not brand new, but it’s going to be new for some of you on the call who haven’t implemented ROI, and you’re […]

Infusionsoft Rebrands as Keap, Launches New Smart Client Management Software for Small Service Businesses Rebrand and product launch signal the industry leader is taking on a new, bigger market   CHANDLER, Ariz., Jan. 29, 2019 (GLOBE NEWSWIRE) — Infusionsoft announced today it has rebranded the company as Keap, a name that represents the very essence of […]

A NAB Show webinar series Hosted by Cindy Zuelsdorf with special guest Dave Cohen, Vice President, Marketing Communications at Grass Valley, a Belden Brand.   Cindy : Hi, I’m Cindy Zuelsdorf with the NAB Show Exhibitors webinar, and I have with me today our very special guest, Dave Cohen, and he’s the Vice President of […]

Last week while I was helping a client prepare for a webinar, I ended up giving her a pretty sweet plan that might come in handy for you, too. This article will help you with the first step in using a webinar to connect with your customer base: preparation. Whether you’ll be introducing a new […]

More than ever, your customers are hungry for knowledge and solutions to their problems. They will find the answers somewhere, so you have an opportunity to help them find the answers from you. Here is the replay of “How to use white papers to drive sales.” Resources: Go ahead and download the white paper worksheet […]

If the only thing you’ve done with your NAB Show leads so far is hand them off to your sales people, or dash off a quick email blast, it’s not too late. Join us to find out what’s working now for trade show lead follow up. NAB Show – Lead Follow up Webinar April 2018 […]

We all know that using video at exhibitions and events is increasingly important but sometimes we don’t know what to say when press and customers ask for a video interview. If you use video to promote your company, or wish you were doing more video, this webinar is for you, regardless of which side of the […]

Join this webinar and discover: Why it’s so important to get to know your ideal customer The difference between “away buyers” and “toward buyers” How to identify what your products really help your customers achieve Why you need a system for responding to leads Download this Assessment and Planning Worksheet as mentioned in the webinar. While any […]