EVS’s Nicolas Bourdon, YUnique Marketing’s Jarmila Yu, and Kokoro Marketing’s Cindy Zuelsdorf (me!) share trends that are impacting marketers and their role this year, and discuss what you should be spending your time and money on, and why. We got into community, keeping things human in our marketing, and the new systems (including marketing […]
What To Do Next In Your Business? (Using Lifecycle Marketing to Skyrocket Your Business)
I was talking with a friend yesterday about the “holes” in her biz, she called to chat about what she should do first and what would give her the most bang for her (marketing) buck… check this out… The Lifecycle Marketing Master Plan is built on three main pillars, or phases: attract, educate+sell, and wow. […]
7 Marketing Basics Book Launch
The 7 Marketing Basics Book Launch Party was a blast! Thank you all for celebrating with us! So wonderful to have 100+ people, live at the party. Look: it’s #1 New Release in Marketing for Small Business! Check it out here: https://www.amazon.com/dp/B08H118V4C Thank you!You can watch the party replay below. Here’s the 7 Marketing Basics […]
Live Training: What We Learned Hosting Live Webinars + Online Events (37 so far this year!)
Free Live Training (Replay): What We Learned Hosting Live Webinars + Online Events (37 so far this year!) “We want to do a virtual event or a webcast since next month’s trade show got cancelled. And we can use part of the trade show budget. Can you help?” “Yes, great idea!” I replied. When I […]
How to set-up your next webinar using Zoom + any email platform of your choice!
If you don’t already have a Zoom account you can sign up here . If you would like to explore our 7 Marketing Basics Webinar Wiz module you can do that here. This video is to show you how to create a webinar, send an invite, and schedule your webinars through Zoom with […]
The Importance of Understanding Your Client in Sales and Marketing with Ryan Chapman
Not long ago I met up (virtually) with my friend Ryan Chapman for a chat on his podcast, How to Fix Your Funnel. Ryan has such a great perspective on marketing that I always come away with our conversations with a few new ideas on how to improve what I’m doing. Sometimes it’s something really […]
Bringing Authenticity, Confidence, and Responsibility to Your Marketing
This and more in my chat with Shell Vera! Shell Vera is one of my favorite people to talk to, maybe because she’s got such great energy, such a positive outlook. And she’s funny! As a voice discovery coach, Shell focuses on empowering people to discover their authentic voice for writing, speaking, and more. I […]
Free Training: How to do a Live Webinar or Live Online Event (Get the Basics Fast!)
You can find the transcript below! Resources: 🧁 Free Zoom account 🧁 Keap / Infusionsoft – free trial 🧁 ActiveCampaign – free trial Here’s the basic equipment we’re using: 🧁 Lights 🧁 Mic 🧁 Webcam 🧁 Webinar Wiz system – info here Transcript Cindy Zuelsdorf: Hello! I’m so glad you guys are here today. So we are looking […]
NAB Show Exhibitors: What I Wish I Knew at My First NAB Show
If it’s your first or second NAB Show and you’re wondering where to start and how to be sure you get the most out of the show, this webinar is for you. Find the transcript down below. Resources and links mentioned in the webinar: Log into your Exhibitor Dashboard / Portal here – find your […]
NAB Show Webinar: How to Build a Social Media Strategy That Works
Need to know about Social Media Basics? This will totally save you if you’re wondering where to start… (You can find out about the full course or just the social media module right here) Resources and links mentioned in the webinar Tools: Canva – graphics tool Sprout Social – schedule your posts Resources: LinkedIn Checklist […]
NAB Show Small Exhibitors: Getting Traffic to Your Booth When You Don’t Have a US Presence
Cindy Zuelsdorf: … everybody. Thank you for being here. I’m Cindy Zeulsdorf with NAB exhibitors marketing. We are looking at getting traffic to your booth when you don’t have a US presence, and so welcome everyone. Cindy Zuelsdorf: In a small group session, the idea is that we could build community and share with […]
NAB Show Small Exhibitors: Getting Traffic to Your Booth on a Budget
Cindy Zuelsdorf: It was my first or second show, I remember being in the central hall, looking across the aisle and seeing couple of big companies… I got my Makita out, was opening up the crate that I had boxed up myself and shipped off to the show… I had just grabbed a bunch of […]
NAB Show Webinar – How To Track Your Trade Show ROI
This is the resource page for NAB Show Exhibitors webinar with Cindy Zuelsdorf and Kevin Joyce. Mini ROI Checklist: 1. How Often Determine how often you will measure KPIs (key performance indicators). E.g. Weekly, monthly… 30 days or x number of days after event. 2. What Here are some KPIs to consider: Number of opportunities […]
How to Use Retargeting, Lookalike, & Custom Audiences – Your Facebook Pixel and LinkedIn InSight Tag
I just finished a call with someone asking how to use social media to drive traffic to their event. Among other tactics, we talked about using the Facebook Pixel and how it works. And yesterday someone wanted to know how to use their Facebook pixel to drive signups for their newsletter. So, if you’ve heard […]
How to Set Up Your Facebook Ads Disclaimer
If you are running Facebook ads that require a Disclaimer, as political ads do, you may find that your Facebook ads Disclaimer needs to be updated. Facebook has upped the rigor around the Disclaimers as of Sept 2019. Although we had a Disclaimer in place, we’re now required to provide more data and jump through […]
Are you responsible for sales and marketing at a high tech company?
If you just don’t have time to do marketing, or would rather be talking with customers, or designing products, you might need a bit of marketing automation in your company. If you run a small high-tech company, maybe in broadcast media, or a broadcast television equipment or software manufacturing company, and find yourself wondering […]
How Does “Attract, Sell, and Wow” Shorten My Sales Cycle?
When you think about your sales cycle, do you look at it in terms of “Attract, Sell, and Wow?” It’s a proven framework and you can read a bit more about it here and find out how to apply it to your business. 1. Attract Or, I don’t have enough leads. I know prospects are […]
How to Use LinkedIn to Succeed in Business
With hundreds of millions of subscribers who engage regularly on the platform, LinkedIn is an essential vehicle for communications. An effective presence on LinkedIn will help you succeed in business by connecting you with decision-makers, influencers, and people who work daily with the same kinds of tools and technologies your company offers. What does it […]
NAB Show Webinar – Lead Follow-up After the Show
Join the Broadcast Media Marketing Group here Cindy: Hi, I’m Cindy Zuelsdorf with NAB show exhibitors Webinar and with Kokoro marketing. And today I’m here with Suzana Brady from Cobalt Digital. And we are going to look at the best way to follow up on your trade show leads. So now that it’s after the […]
NAB Show Webinar – Proven Sales Tactics To Use At The Show
Join the Broadcast Media Marketing Group here Cindy: We’ve been doing so many promos before NAB just helping all the exhibitors we work with get ready and follow up stuff ready for after the show and white papers and social posts and figuring out about driving traffic to the booths. I always say that this […]
