Marketing Best Practices – Kokoro Looks at GDPR Here’s a look at some of the key GDPR (General Data Protection Regulation) topics for our industry. To my way of thinking, things pretty much fit into three main categories: Refreshing Consents Internal Procedures and Documentation External Documentation (including Privacy policy) Read on for details… 1. Consent […]
NAB Show: Video Interviews – How to give and capture fantastic video interviews at the show
We all know that using video at exhibitions and events is increasingly important but sometimes we don’t know what to say when press and customers ask for a video interview. If you use video to promote your company, or wish you were doing more video, this webinar is for you, regardless of which side of the […]
NAB Show: Special Webinar for First Time Exhibitors
A NAB Show webinar series Hosted by Cindy Zuelsdorf, Kokoro Marketing with special guest Charles Wagor III, Web and Trade Show Manager at Markertek and Vice Chair of the NAB Show Exhibitor Advisory Committee. If you’re a first-time exhibitor or just want to get the inside scoop from experienced exhibitors, this webinar is for you. Topics include: […]
NAB Show: GDPR – Trade Show Leads and Digital Compliance
A NAB Show webinar series NAB Webinar – NAB Show: GDPR: Trade Show Leads and Digital Compliance – 6 Feb 18 from Cindy Zuelsdorf | Kokoro on Vimeo. Cindy Zuelsdorf: Hi everybody, welcome. I’m Cindy Zuelsdorf with NAB Show Exhibitors Webinar and Kokoro Marketing. Today, we’re here with David Fowler from Act-On Software. Hey, David! David […]
NAB Show Webinar: Using LinkedIn as part of your marketing and trade show promo plan
Here’s the replay from our live NAB Show webinar on 19 Dec 2017. Checklist at the bottom, as promised. Watch this webinar if you want to learn how you can use LinkedIn as part of your marketing and trade show promo plan. Here are three specific areas you’ll learn about: 1) Sponsored content – […]
(Webinar) How to find more ideal customers and sell more, too!
While any marketer will tell you that they want more customers, it’s important to remember that your chances of converting leads are far greater if you’re targeting the right people. In other words, you don’t want to waste your time marketing to just anyone. Your efforts are far better spent contacting and nurturing people that […]
IBC Show + Lead Follow-up Plan (video + download)
• Download your Lead Follow-up Plan for Trade Shows here. Perfect for IBC. This 4-step plan is easy to follow and gives real examples of how to turn your leads into sales… • Want to meet at IBC, talk about your lead-follow up plan, and find out if there’s a way to make it even better? I’d […]
How you can use marketing automation to do your work in half the time (& why I want to share this with you)
The Story So, I get a call from the CEO of a company that’s been in business for 6 or 7 years. The guy is super smart, has had other companies in the industry, and has big name customers, probably the same ones you have – Fox, Sky, BBC, CNN… He tells me that they […]
Infusionsoft’s WordPress Web Opt-in Forms (video)
If you are using both Infusionsoft and WordPress, I have some great news for you! Infusionsoft now has (free) forms you can use on your WordPress site! When someone fills in the form on your website to sign up for your newsletter, video, or white paper, that person automatically goes into an Infusionsoft campaign. Watch […]
How to use Facebook Live at IBC, NAB, Trade Shows, and Events
2 Minute Video: How to Use Facebook Live at Your Next Event or Trade Show Using Facebook Live from #IBCshow, #NABShow or any trade show is a great way to take your followers behind the scenes and potentially expose your business to a whole new audience. Plus, you can use it to drive traffic to […]
NAB Webinar: 4 Steps to Successful Lead Follow-up
I worked with NAB Exhibit Services to bring this webinar to NAB Show exhibitors. We covered questions that exhibitors sent in prior to the webinar and new, best practices on successful lead follow-up. For those who want to get more return on their NAB Show investment, watch this webinar. Some exhibitors go to a show – […]
Fast lead capture for shows and traveling: Use your phone to get leads into your CRM
When you are at your next trade show – CABSAT, NAB, InfoComm, etc. – or on the road, you can put leads directly into your CRM fast by taking a picture of the business card with your smartphone. This article shows how to do this using Infusionsoft, but if you have a different CRM or […]
4 steps to getting more prospects and sales leads (short video)
Your customers are thirsting for knowledge, practically scrambling to keep up with the information they need in order to do their jobs well. You can give them the info they crave. Why shouldn’t they get it from you? They will find the info they need somewhere, and you have the opportunity to help them […]
4 Ways Your Technical White Papers, Guides, and E-books Can Generate Sales (As featured on the Infusionsoft Blog)
Infusionsoft called and asked me to be a guest blogger and explain exactly how to increase business using technical white papers and guides. You can read the Infusionsoft blog post here or below. Special thanks to the folks at Emotion Systems and DekTec for letting me use some of their campaign content in the post. Your customers are thirsting […]
Top questions at the IABM marketing clinic at IBC 2016
I loved doing the IABM marketing clinic again this year, working through challenges and goals with some very cool exhibitors. We dug into so much including; Marketo lead magnet campaigns, webinar integrations, Infusionsoft lead nurturing, digital advertising, product pitches, and more. On the first day of the clinic, a software manufacturer came in to work […]
When I was a kid, my parents both worked in TV…
When I was a kid, my parents both worked in TV and I loved to go on basketball and hockey remotes with my Dad. My Mom did traffic. Broadcast Engineering Magazine was always on the coffee table in our Wisconsin home. Fast forward – I ended up selling and marketing hardware and software to TV stations. At […]
25 Things You Can (and probably should) Stop Doing Today!
The conversation went something like this: Him: “I’m slammed today and never have enough time to get things done!” Me: “I know what you mean. What’s the biggest problem you are dealing with today?” Him: “Do you have any tricks for dealing with prospects who take forever to buy? The long buying cycles are killing […]
How to 10X your ROI With Your Next White Paper
From White Paper to Sales: Learn how your technical white papers and ebooks can generate sales (4 Steps to Success) One of our clients increased software demo downloads by more than 300% using this tried-and-true technique. Software sales increased because more people tried the product and automated follow up augmented the efforts of the sales people. […]
Welcome to the Kokoro Blog
Welcome to the Kokoro Blog, a place for those who are responsible for the sales and marketing at small to medium sized high tech companies and are looking to get the most out of their marketing. When I was a kid, my parents both worked in TV and I loved to go on basketball and hockey remotes with […]
