Join the Broadcast Media Marketing Group here Cindy: Hi, I’m Cindy Zuelsdorf with NAB show exhibitors Webinar and with Kokoro marketing. And today I’m here with Suzana Brady from Cobalt Digital. And we are going to look at the best way to follow up on your trade show leads. So now that it’s after the […]
NAB Show Webinar – Proven Sales Tactics To Use At The Show
Join the Broadcast Media Marketing Group here Cindy: We’ve been doing so many promos before NAB just helping all the exhibitors we work with get ready and follow up stuff ready for after the show and white papers and social posts and figuring out about driving traffic to the booths. I always say that this […]
NAB Show Webinar – Using Social Media (What Really Works)
Resources and helpful links: Join the Broadcast Media Marketing Group here No B.S. Guide to Social Media Marketing (by Kennedy) Facebook Live Video (How To Video) LinkedIn Insight Tag and Targeting (How To Video) Product of the year Sprout Social Delivra Hootsuite Social Media Managers Facebook Group Cindy Zuelsdorf: Hi, I’m Cindy Zuelsdorf with NAB […]
NAB Show- How to Save Money on Logistics and Avoid Extra Fees (Exhibitors webinar)
Resources and helpful links: Join the Broadcast Media Marketing Group here Exhibitor Insights – Tips For Managing Trade Show Freight Logistics Exhibitor Services – Important Reminders Cindy: Hi. I’m Cindy Zuelsdorf with NAB show Exhibitor’s Webinar and Kokoro Marketing. Today we are looking at how to save money on logistics and avoid extra fees. […]
NAB Show: A Special Webinar for New Exhibitors
A Special Webinar for New Exhibitors (What I wish I knew at My First NAB Show) with Kim Hogeveen and Cindy Zuelsdorf. Resources and helpful links: Here’s the link to Kim’s most excellent checklist (Excel) Here’s the link to the Freeman Quick Facts for NAB Show 2019 (PDF) Join the Broadcast Media Marketing Group here […]
NAB Show: The New ROI Tracking Method for Exhibitions
Cindy Zuelsdorf: Welcome, everybody. Hi, I’m Cindy Zuelsdorf with NAB Show Exhibitors Webinar and Kokoro Marketing. Today, we’re looking at the new return on investment tracking method for exhibitions, ROI tracking. Maybe it’s not brand new, but it’s going to be new for some of you on the call who haven’t implemented ROI, and you’re […]
Infusionsoft and Keap
Infusionsoft Rebrands as Keap, Launches New Smart Client Management Software for Small Service Businesses Rebrand and product launch signal the industry leader is taking on a new, bigger market CHANDLER, Ariz., Jan. 29, 2019 (GLOBE NEWSWIRE) — Infusionsoft announced today it has rebranded the company as Keap, a name that represents the very essence of […]
NAB Show: How to get people to your booth: What’s demand gen anyway?
A NAB Show webinar series Hosted by Cindy Zuelsdorf with special guest Dave Cohen, Vice President, Marketing Communications at Grass Valley, a Belden Brand. Cindy : Hi, I’m Cindy Zuelsdorf with the NAB Show Exhibitors webinar, and I have with me today our very special guest, Dave Cohen, and he’s the Vice President of […]
3 Secrets to Doing a Successful Webinar
Last week while I was helping a client prepare for a webinar, I ended up giving her a pretty sweet plan that might come in handy for you, too. This article will help you with the first step in using a webinar to connect with your customer base: preparation. Whether you’ll be introducing a new […]
How to use white papers to drive sales (webinar replay)
More than ever, your customers are hungry for knowledge and solutions to their problems. They will find the answers somewhere, so you have an opportunity to help them find the answers from you. Here is the replay of “How to use white papers to drive sales.” Resources: Go ahead and download the white paper worksheet […]
(Video) What I Did at Work Today…
Today I started working on some lead follow-up in advance of the NAB New York and SMPTE trade shows. Here’s a little behind the scenes… Part of what’s happening here is segmentation based on which product or application the person is interested in. Is this the kind of lead follow-up and product education you do, […]
NAB Show Webinar – Lead Follow up – It’s Not Too Late!
If the only thing you’ve done with your NAB Show leads so far is hand them off to your sales people, or dash off a quick email blast, it’s not too late. Join us to find out what’s working now for trade show lead follow up. NAB Show – Lead Follow up Webinar April 2018 […]
GDPR: Best Practices for Your Marketing
Marketing Best Practices – Kokoro Looks at GDPR The EU’s GDPR (General Data Protection Regulation) applies to those of us who market to, email to, or sell to people in the EU. Here’s a look at some of the key GDPR (General Data Protection Regulation) topics for our industry. There’s a lot to GDPR and […]
NAB Show: Video Interviews – How to give and capture fantastic video interviews at the show
We all know that using video at exhibitions and events is increasingly important but sometimes we don’t know what to say when press and customers ask for a video interview. If you use video to promote your company, or wish you were doing more video, this webinar is for you, regardless of which side of the […]
NAB Show: Special Webinar for First Time Exhibitors
A NAB Show webinar series Hosted by Cindy Zuelsdorf, Kokoro Marketing with special guest Charles Wagor III, Web and Trade Show Manager at Markertek and Vice Chair of the NAB Show Exhibitor Advisory Committee. If you’re a first-time exhibitor or just want to get the inside scoop from experienced exhibitors, this webinar is for you. Topics include: […]
NAB Show: GDPR – Trade Show Leads and Digital Compliance
A NAB Show webinar series NAB Webinar – NAB Show: GDPR: Trade Show Leads and Digital Compliance – 6 Feb 18 from Cindy Zuelsdorf | Kokoro on Vimeo. Cindy Zuelsdorf: Hi everybody, welcome. I’m Cindy Zuelsdorf with NAB Show Exhibitors Webinar and Kokoro Marketing. Today, we’re here with David Fowler from Act-On Software. Hey, David! David […]
NAB Show Webinar: Using LinkedIn as part of your marketing and trade show promo plan
Here’s the replay from our live NAB Show webinar on 19 Dec 2017. Checklist at the bottom, as promised. Watch this webinar if you want to learn how you can use LinkedIn as part of your marketing and trade show promo plan. Here are three specific areas you’ll learn about: 1) Sponsored content – […]
(Webinar) How to find more ideal customers and sell more, too!
Join this webinar and discover: Why it’s so important to get to know your ideal customer The difference between “away buyers” and “toward buyers” How to identify what your products really help your customers achieve Why you need a system for responding to leads Download this Assessment and Planning Worksheet as mentioned in the webinar. While any […]
IBC Show + Lead Follow-up Plan (video + download)
• Download your Lead Follow-up Plan for Trade Shows here. Perfect for IBC. This 4-step plan is easy to follow and gives real examples of how to turn your leads into sales… • Want to meet at IBC, talk about your lead-follow up plan, and find out if there’s a way to make it even better? […]
How you can use marketing automation to do your work in half the time (& why I want to share this with you)
The Story So, I get a call from the CEO of a company that’s been in business for 6 or 7 years. The guy is super smart, has had other companies in the industry, and has big name customers, probably the same ones you have – Fox, Sky, BBC, CNN… He tells me that they […]
