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Top Trends Impacting Your Marketing Role in 2021 – Marketing Leaders Circle Panel

January 28, 2021 by Cindy Zuelsdorf

marketing leaders circle panel

  EVS’s Nicolas Bourdon, YUnique Marketing’s Jarmila Yu, and Kokoro Marketing’s Cindy Zuelsdorf  (me!) share trends that are impacting marketers and their role this year, and discuss what you should be spending your time and money on, and why. We got into community, keeping things human in our marketing, and the new systems (including marketing […]

Filed Under: marketing

What To Do Next In Your Business? (Using Lifecycle Marketing to Skyrocket Your Business)

December 27, 2020 by Cindy Zuelsdorf

Lifecycle Master Plan software business Kokoro marketing

I was talking with a friend yesterday about the “holes” in her biz, she called to chat about what she should do first and what would give her the most bang for her (marketing) buck… check this out… The Lifecycle Marketing Master Plan is built on three main pillars, or phases: attract, educate+sell, and wow. […]

Filed Under: marketing

7 Marketing Basics Book Launch

September 9, 2020 by Cindy Zuelsdorf

The 7 Marketing Basics Book Launch Party was a blast! Thank you all for celebrating with us! So wonderful to have 100+ people, live at the party. Look: it’s #1 New Release in Marketing for Small Business!  Check it out here: https://www.amazon.com/dp/B08H118V4C  Thank you!You can watch the party replay below. Here’s the 7 Marketing Basics […]

Filed Under: marketing

Live Training: What We Learned Hosting Live Webinars + Online Events (37 so far this year!)

July 14, 2020 by Cindy Zuelsdorf

live event and webinar zoom breakout room webinar training

Free Live Training (Replay): What We Learned Hosting Live Webinars + Online Events (37 so far this year!) “We want to do a virtual event or a webcast since next month’s trade show got cancelled. And we can use part of the trade show budget. Can you help?” “Yes, great idea!” I replied. When I […]

Filed Under: marketing

How to set-up your next webinar using Zoom + any email platform of your choice!

June 28, 2020 by Fallon Cavanagh

  If you don’t already have a Zoom account you can sign up here . If you would like to explore our 7 Marketing Basics Webinar Wiz module you can do that here.   This video is to show you how to create a webinar, send an invite, and schedule your webinars through Zoom with […]

Filed Under: marketing

The Importance of Understanding Your Client in Sales and Marketing with Ryan Chapman

May 1, 2020 by Cindy Zuelsdorf

Fix Your Funnel Chat

Not long ago I met up (virtually) with my friend Ryan Chapman for a chat on his podcast, How to Fix Your Funnel. Ryan has such a great perspective on marketing that I always come away with our conversations with a few new ideas on how to improve what I’m doing. Sometimes it’s something really […]

Filed Under: marketing

Bringing Authenticity, Confidence, and Responsibility to Your Marketing

April 23, 2020 by Cindy Zuelsdorf

Fireside Chat

This and more in my chat with Shell Vera! Shell Vera is one of my favorite people to talk to, maybe because she’s got such great energy, such a positive outlook. And she’s funny! As a voice discovery coach, Shell focuses on empowering people to discover their authentic voice for writing, speaking, and more. I […]

Filed Under: marketing

Free Training: How to do a Live Webinar or Live Online Event (Get the Basics Fast!)

March 18, 2020 by Cindy Zuelsdorf

Live Webinar

You can find the transcript below! Resources: 🧁 Free Zoom account  🧁 Keap / Infusionsoft – free trial 🧁 ActiveCampaign – free trial Here’s the basic equipment we’re using: 🧁 Lights 🧁 Mic 🧁 Webcam  🧁 Webinar Wiz system – info here Transcript Cindy Zuelsdorf: Hello! I’m so glad you guys are here today. So we are looking […]

Filed Under: marketing

NAB Show Exhibitors: What I Wish I Knew at My First NAB Show

February 19, 2020 by Cindy Zuelsdorf

If it’s your first or second NAB Show and you’re wondering where to start and how to be sure you get the most out of the show, this webinar is for you. Find the transcript down below. Resources and links mentioned in the webinar: Log into your Exhibitor Dashboard / Portal here – find your […]

Filed Under: marketing, NAB Show

NAB Show Webinar: How to Build a Social Media Strategy That Works

February 12, 2020 by Cindy Zuelsdorf

Need to know about Social Media Basics? This will totally save you if you’re wondering where to start… (You can find out about the full course or just the social media module right here) Resources and links mentioned in the webinar Tools: Canva – graphics tool Sprout Social – schedule your posts Resources: LinkedIn Checklist […]

Filed Under: marketing, NAB Show, Social Media

NAB Show Small Exhibitors: Getting Traffic to Your Booth When You Don’t Have a US Presence

February 4, 2020 by Cindy Zuelsdorf

 Cindy Zuelsdorf: … everybody. Thank you for being here. I’m Cindy Zeulsdorf with NAB exhibitors marketing. We are looking at getting traffic to your booth when you don’t have a US presence, and so welcome everyone. Cindy Zuelsdorf: In a small group session, the idea is that we could build community and share with […]

Filed Under: marketing, NAB Show

NAB Show Small Exhibitors: Getting Traffic to Your Booth on a Budget

January 21, 2020 by Cindy Zuelsdorf

Cindy Zuelsdorf and John Davis, NAB Show Small Group Session

Cindy Zuelsdorf: It was my first or second show, I remember being in the central hall, looking across the aisle and seeing couple of big companies… I got my Makita out, was opening up the crate that I had boxed up myself and shipped off to the show… I had just grabbed a bunch of […]

Filed Under: marketing, NAB Show

NAB Show Webinar – How To Track Your Trade Show ROI

January 15, 2020 by Cindy Zuelsdorf

Cindy Zuelsdorf and zKevin Joyce, NAB Show webinar video replay

This is the resource page for NAB Show Exhibitors webinar with Cindy Zuelsdorf and Kevin Joyce. Mini ROI Checklist: 1. How Often Determine how often you will measure KPIs (key performance indicators). E.g. Weekly, monthly… 30 days or x number of days after event. 2. What Here are some KPIs to consider: Number of opportunities […]

Filed Under: marketing, NAB Show

How to Use Retargeting, Lookalike, & Custom Audiences – Your Facebook Pixel and LinkedIn InSight Tag

December 4, 2019 by Cindy Zuelsdorf

Facebook custom audience menu

I just finished a call with someone asking how to use social media to drive traffic to their event. Among other tactics, we talked about using the Facebook Pixel and how it works. And yesterday someone wanted to know how to use their Facebook pixel to drive signups for their newsletter. So, if you’ve heard […]

Filed Under: marketing, Social Media

How to Set Up Your Facebook Ads Disclaimer

December 3, 2019 by Cindy Zuelsdorf

Facebook ad disclaimer menu

If you are running Facebook ads that require a Disclaimer, as political ads do, you may find that your Facebook ads Disclaimer needs to be updated. Facebook has upped the rigor around the Disclaimers as of Sept 2019. Although we had a Disclaimer in place, we’re now required to provide more data and jump through […]

Filed Under: marketing, Social Media

Are you responsible for sales and marketing at a high tech company?

November 25, 2019 by Cindy Zuelsdorf

Lead scoring dashboard

  If you just don’t have time to do marketing, or would rather be talking with customers, or designing products, you might need a bit of marketing automation in your company. If you run a small high-tech company, maybe in broadcast media, or a broadcast television equipment or software manufacturing company, and find yourself wondering […]

Filed Under: Infusionsoft, marketing

How Does “Attract, Sell, and Wow” Shorten My Sales Cycle?

October 30, 2019 by Cindy Zuelsdorf

When you think about your sales cycle, do you look at it in terms of “Attract, Sell, and Wow?”  It’s a proven framework and you can read a bit more about it here and find out how to apply it to your business. 1. Attract Or, I don’t have enough leads. I know prospects are […]

Filed Under: marketing

How to Use LinkedIn to Succeed in Business

May 2, 2019 by Cindy Zuelsdorf

LinkedIn

With hundreds of millions of subscribers who engage regularly on the platform, LinkedIn is an essential vehicle for communications. An effective presence on LinkedIn will help you succeed in business by connecting you with decision-makers, influencers, and people who work daily with the same kinds of tools and technologies your company offers. What does it […]

Filed Under: marketing

NAB Show Webinar – Lead Follow-up After the Show

May 2, 2019 by Cindy Zuelsdorf

Join the Broadcast Media Marketing Group here Cindy: Hi, I’m Cindy Zuelsdorf with NAB show exhibitors Webinar and with Kokoro marketing. And today I’m here with Suzana Brady from Cobalt Digital. And we are going to look at the best way to follow up on your trade show leads. So now that it’s after the […]

Filed Under: marketing

NAB Show Webinar – Proven Sales Tactics To Use At The Show

April 2, 2019 by Cindy Zuelsdorf

Join the Broadcast Media Marketing Group here Cindy: We’ve been doing so many promos before NAB just helping all the exhibitors we work with get ready and follow up stuff ready for after the show and white papers and social posts and figuring out about driving traffic to the booths. I always say that this […]

Filed Under: marketing

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