If it’s your first or second NAB Show and you’re wondering where to start and how to be sure you get the most out of the show, this webinar is for you. Find the transcript down below. Resources and links mentioned in the webinar: Log into your Exhibitor Dashboard / Portal here – find your […]
NAB Show Webinar: How to Build a Social Media Strategy That Works
Need to know about Social Media Basics? This will totally save you if you’re wondering where to start… (You can find out about the full course or just the social media module right here) Resources and links mentioned in the webinar Tools: Canva – graphics tool Sprout Social – schedule your posts Resources: LinkedIn Checklist […]
NAB Show Small Exhibitors: Getting Traffic to Your Booth When You Don’t Have a US Presence
Cindy Zuelsdorf: … everybody. Thank you for being here. I’m Cindy Zeulsdorf with NAB exhibitors marketing. We are looking at getting traffic to your booth when you don’t have a US presence, and so welcome everyone. Cindy Zuelsdorf: In a small group session, the idea is that we could build community and share with […]
NAB Show Small Exhibitors: Getting Traffic to Your Booth on a Budget
Cindy Zuelsdorf: It was my first or second show, I remember being in the central hall, looking across the aisle and seeing couple of big companies… I got my Makita out, was opening up the crate that I had boxed up myself and shipped off to the show… I had just grabbed a bunch of […]
NAB Show Webinar – How To Track Your Trade Show ROI
This is the resource page for NAB Show Exhibitors webinar with Cindy Zuelsdorf and Kevin Joyce. Mini ROI Checklist: 1. How Often Determine how often you will measure KPIs (key performance indicators). E.g. Weekly, monthly… 30 days or x number of days after event. 2. What Here are some KPIs to consider: Number of opportunities […]
NAB Show Webinar – Using Social Media (What Really Works)
Resources and helpful links: Join the Broadcast Media Marketing Group here No B.S. Guide to Social Media Marketing (by Kennedy) Facebook Live Video (How To Video) LinkedIn Insight Tag and Targeting (How To Video) Product of the year Sprout Social Delivra Hootsuite Social Media Managers Facebook Group Need to know more about Social Media Basics? […]
NAB Show: The New ROI Tracking Method for Exhibitions
Cindy Zuelsdorf: Welcome, everybody. Hi, I’m Cindy Zuelsdorf with NAB Show Exhibitors Webinar and Kokoro Marketing. Today, we’re looking at the new return on investment tracking method for exhibitions, ROI tracking. Maybe it’s not brand new, but it’s going to be new for some of you on the call who haven’t implemented ROI, and you’re […]
NAB Show: How to get people to your booth: What’s demand gen anyway?
A NAB Show webinar series Hosted by Cindy Zuelsdorf with special guest Dave Cohen, Vice President, Marketing Communications at Grass Valley, a Belden Brand. Talking about how to get people to your booth and what trade show demand generation looks like for NAB Show. Cindy : Hi, I’m Cindy Zuelsdorf with the NAB Show Exhibitors […]
(Video) What I Did at Work Today…
Today I started working on some lead follow-up in advance of the NAB New York and SMPTE trade shows. Here’s a little behind the scenes… Part of what’s happening here is segmentation based on which product or application the person is interested in. Is this the kind of lead follow-up and product education you do, […]
NAB Show: Special Webinar for First Time Exhibitors
A NAB Show webinar series Hosted by Cindy Zuelsdorf, Kokoro Marketing with special guest Charles Wagor III, Web and Trade Show Manager at Markertek and Vice Chair of the NAB Show Exhibitor Advisory Committee. If you’re a first-time exhibitor or just want to get the inside scoop from experienced exhibitors, this webinar is for you. Topics include: […]
NAB Show: GDPR – Trade Show Leads and Digital Compliance
A NAB Show webinar series NAB Webinar – NAB Show: GDPR: Trade Show Leads and Digital Compliance – 6 Feb 18 from Cindy Zuelsdorf | Kokoro on Vimeo. Cindy Zuelsdorf: Hi everybody, welcome. I’m Cindy Zuelsdorf with NAB Show Exhibitors Webinar and Kokoro Marketing. Today, we’re here with David Fowler from Act-On Software. Hey, David! David […]
NAB Show: ROI, Attribution, and Justifying Your Trade Show Spend
A NAB Show webinar series In this webinar you will learn about ROI, Attribution, and Justifying Your Trade Show Spend. NAB Webinar – ROI, Attribution, and Justifying Your Trade Show Spend with Lynn Elliott – 23 Jan 18 from Cindy Zuelsdorf | Kokoro on Vimeo. Cindy: Hey, we’re coming at you live from the Telestream […]
NAB Show: Booth Traffic: Getting More + Making The Most Of It
A NAB Show webinar series In this webinar you will learn about getting more booth traffic and making the most of it NAB Show Webinar: Getting More Booth Traffic from Cindy Zuelsdorf | Kokoro on Vimeo. Hi, welcome. I’m Cindy Zuelsdorf with the NAB Show exhibitor’s webinar, and Kokoro Marketing. Today we are looking […]
NAB Show Webinar: Using LinkedIn as part of your marketing and trade show promo plan
Here’s the replay from our live NAB Show webinar on 19 Dec 2017. Checklist at the bottom, as promised. Watch this webinar if you want to learn how you can use LinkedIn as part of your marketing and trade show promo plan. Here are three specific areas you’ll learn about: 1) Sponsored content – […]
Demand Generation for Trade Shows
A NAB Show webinar series In this webinar you will learn about demand generation for trade shows with Cindy Zuelsdorf and Louis Tedesco. Louis is the Demand Generation Manager at ChyronHego. Cindy: I want to welcome everybody to the demand generation for trade shows, welcome to Demand Generation for Trade Show. I’m Cindy […]
Lead Scoring Before and After Trade Shows
A NAB Show webinar series In this webinar you’ll discover info about lead scoring you can use in your business now, no matter what types of events or marketing tactics you are using. Join Cindy Zuelsdorf from Kokoro Marketing and Kelly Mayeda, Segment Marketing Manager at Quantum. Cindy: Welcome to our NAB Show […]
How you can use marketing automation to do your work in half the time (& why I want to share this with you)
The Story So, I get a call from the CEO of a company that’s been in business for 6 or 7 years. The guy is super smart, has had other companies in the industry, and has big name customers, probably the same ones you have – Fox, Sky, BBC, CNN… He tells me that they […]
How to use Facebook Live at Your Next Trade Show or Event
2 Minute Video: How to Use Facebook Live at Your Next Event, Trade Show, or Just For Keeping In Touch Online Using Facebook Live is a great way to stay in touch with your customers. And when we get back to participate in events and trade show such as #IBCshow, #NABShow, Facebok Live gives you […]
NAB Webinar: 4 Steps to Successful Lead Follow-up
I worked with NAB Exhibit Services to bring this webinar to NAB Show exhibitors. We covered questions that exhibitors sent in prior to the webinar and new, best practices on successful lead follow-up. For those who want to get more return on their NAB Show investment, watch this webinar. Some exhibitors go to a show – […]
Fast lead capture for shows and traveling: Use your phone to get leads into your CRM
When you are at your next trade show – CABSAT, NAB, InfoComm, etc. – or on the road, you can put leads directly into your CRM fast by taking a picture of the business card with your smartphone. This article shows how to do this using Infusionsoft, but if you have a different CRM or […]