Cindy Zuelsdorf and Heidi Stteffan on the NAB Show Exhibitors Webinar - Driving Traffic to your trade show booth

Driving Booth Traffic + Reaching Non-Attendees – NAB Show Exhibitors Webinar

Check out the replay of the NAB Show Exhibitors Webinar, “Driving Booth Traffic + Reaching Non-Attendees” with Cindy Zuelsdorf of Kokoro Marketing and special guest expert Heidi Steffen, SVP, Sales & Marketing at TitanTV, Inc. to find out about:1. How to get people to visit your trade show booth2. What customers/clients really care about right […]

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Social Media: Do I Have To??!

Social Media: Do I Have To??! I’ve noticed that a lot of my new clients groan when I mention social media. I often hear, “Do I have to??!” What a lot of people don’t realize is that by putting in just a few minutes here and there, you can make a big impact with social […]

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Smart Strategies for Being Everywhere Your Customer Is

Summary: You’re planning to exhibit at the NAB Show this year, but what else can you do to make you’re where your prospects and customers are? Cindy Zuelsdorf of Kokoro Marketing offers useful tips on how to claim mindshare and keep your company and brand top of mind with prospects. In her blog “Smart Strategies […]

Know - Like - Trust

Know, Like, Trust: 3 Ways to Make Sure Your Customer Is Not Forgetting You

Summary: An NAB Show booth is a great way to raise brand awareness and give prospects a chance to get to know you better. Offering a sneak peek at your booth offerings, the NAB Show Daily helps you to connect with show visitors before they actually step on the show floor! Keeping your brand and […]

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4 Lead Follow-up Mistakes You’ll Never Make Again – Post NAB Show

Summary: The annual NAB Show is known as more than a great place to showcase technology and services. It’s a one-of-a-kind opportunity for businesses to connect with customers and capture new leads. In her post titled “4 Lead Follow-up Mistakes You’ll Never Make Again,” marketing guru Cindy Zuelsdorf of Kokoro Marketing explains how to be […]

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Essential Steps to SMS Marketing

Summary: Theaters across the NAB Show floor offer a great opportunity to share your expertise on a particular topic or technology — and they can be a valuable tool for lead generation too. Cindy Zuelsdorf of Kokoro Marketing explains how to fold  SMS marketing into your live presentation to learn more about your audience, capture […]

NAB show floor

How To Drive Traffic to Your Booth [Supercharge Your NAB Show]

Yes, we’re all talking about the return to in-person trade shows. People are so ready to get back to face-to-face interaction! Am I crazy… I kinda love trade shows! So, I thought I’d share a few proven tactics for driving traffic to your booth and supercharging your NAB Show. The face-to-face aspect of in-person trade […]

Trade Shows: Single Most Important Way to Win

Trade Shows: Survive Virtual, Thrive on Live

“Trade Shows: Single Most Important Way to Win – Virtual or In-person” with Jefferson Davis and Cindy Zuelsdorf. Check out the replay here. 💰 Jefferson is all about getting back to in-person events and ensuring you have solid ROI – especially crucial for your first event back this year. If you are gearing up to […]

NAB Show Exhibitors: What I Wish I Knew at My First NAB Show

If it’s your first or second NAB Show and you’re wondering where to start and how to be sure you get the most out of the show, this webinar is for you. Find the transcript down below. Resources and links mentioned in the webinar: Log into your Exhibitor Dashboard / Portal here – find your […]

NAB Show Webinar: How to Build a Social Media Strategy That Works

Need to know about Social Media Basics? This will totally save you if you’re wondering where to start… (You can find out about the full course or just the social media module right here) Resources and links mentioned in the webinar Tools: Canva – graphics tool Sprout Social – schedule your posts Resources: LinkedIn Checklist […]

Cindy Zuelsdorf and John Davis, NAB Show Small Group Session

NAB Show Small Exhibitors: Getting Traffic to Your Booth on a Budget

Cindy Zuelsdorf: It was my first or second show, I remember being in the central hall, looking across the aisle and seeing couple of big companies… I got my Makita out, was opening up the crate that I had boxed up myself and shipped off to the show… I had just grabbed a bunch of […]

Cindy Zuelsdorf and zKevin Joyce, NAB Show webinar video replay

NAB Show Webinar – How To Track Your Trade Show ROI

This is the resource page for NAB Show Exhibitors webinar with Cindy Zuelsdorf and Kevin Joyce. Mini ROI Checklist: 1. How Often Determine how often you will measure KPIs (key performance indicators). E.g. Weekly, monthly… 30 days or x number of days after event. 2. What Here are some KPIs to consider: Number of opportunities […]

NAB Show Webinar – Using Social Media (What Really Works)

Resources and helpful links: Join the Broadcast Media Marketing Group here No B.S. Guide to Social Media Marketing (by Kennedy) Facebook Live Video (How To Video) LinkedIn Insight Tag and Targeting (How To Video) Product of the year Sprout Social Delivra Hootsuite Social Media Managers Facebook Group Need to know more about Social Media Basics? […]

NAB Show: The New ROI Tracking Method for Exhibitions

Cindy Zuelsdorf: Welcome, everybody. Hi, I’m Cindy Zuelsdorf with NAB Show Exhibitors Webinar and Kokoro Marketing. Today, we’re looking at the new return on investment tracking method for exhibitions, ROI tracking. Maybe it’s not brand new, but it’s going to be new for some of you on the call who haven’t implemented ROI, and you’re […]

NAB Show: How to get people to your booth: What’s demand gen anyway?

A NAB Show webinar series Hosted by Cindy Zuelsdorf with special guest Dave Cohen, Vice President, Marketing Communications at Grass Valley, a Belden Brand. Talking about how to get people to your booth and what trade show demand generation looks like for NAB Show. Cindy : Hi, I’m Cindy Zuelsdorf with the NAB Show Exhibitors […]

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(Video) What I Did at Work Today…

Today I started working on some lead follow-up in advance of the NAB New York and SMPTE trade shows. Here’s a little behind the scenes… Part of what’s happening here is segmentation based on which product or application the person is interested in. Is this the kind of lead follow-up and product education you do, […]

NAB Show webinar with Charles Chuck Wagor III and Cindy Zuelsdorf

NAB Show: Special Webinar for First Time Exhibitors

A NAB Show webinar series Hosted by Cindy Zuelsdorf, Kokoro Marketing with special guest Charles Wagor III, Web and Trade Show Manager at Markertek and Vice Chair of the NAB Show Exhibitor Advisory Committee. If you’re a first-time exhibitor or just want to get the inside scoop from experienced exhibitors, this webinar is for you. Topics include: […]

GDPR, General Data Protection - NAB Show Live Webinar with Cindy Zuelsdorf from Kokoro Marketing with special guest David Fowler

NAB Show: GDPR – Trade Show Leads and Digital Compliance

A NAB Show webinar series NAB Webinar – NAB Show: GDPR: Trade Show Leads and Digital Compliance – 6 Feb 18 from Cindy Zuelsdorf | Kokoro on Vimeo. Cindy Zuelsdorf: Hi everybody, welcome. I’m Cindy Zuelsdorf with NAB Show Exhibitors Webinar and Kokoro Marketing. Today, we’re here with David Fowler from Act-On Software. Hey, David! David […]

Live Webinar - ROI Attribution

NAB Show: ROI, Attribution, and Justifying Your Trade Show Spend

A NAB Show webinar series In this webinar you will learn about ROI, Attribution, and Justifying Your Trade Show Spend. NAB Webinar – ROI, Attribution, and Justifying Your Trade Show Spend with Lynn Elliott – 23 Jan 18 from Cindy Zuelsdorf | Kokoro on Vimeo. Cindy: Hey, we’re coming at you live from the Telestream […]

NAB Show: Booth Traffic: Getting More + Making The Most Of It

A NAB Show webinar series In this webinar you will learn about getting more booth traffic and making the most of it NAB Show Webinar: Getting More Booth Traffic from Cindy Zuelsdorf | Kokoro on Vimeo.   Hi, welcome. I’m Cindy Zuelsdorf with the NAB Show exhibitor’s webinar, and Kokoro Marketing. Today we are looking […]

My guest Louis Tedesco on Demand Generation

Demand Generation for Trade Shows

A NAB Show webinar series In this webinar you will learn about demand generation for trade shows with Cindy Zuelsdorf and Louis Tedesco. Louis is the Demand Generation Manager at ChyronHego.     Cindy: I want to welcome everybody to the demand generation for trade shows, welcome to Demand Generation for Trade Show. I’m Cindy […]

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Lead Scoring Before and After Trade Shows

A NAB Show webinar series In this webinar you’ll discover info about lead scoring you can use in your business now, no matter what types of events or marketing tactics you are using. Join Cindy Zuelsdorf from Kokoro Marketing and Kelly Mayeda, Segment Marketing Manager at Quantum.     Cindy: Welcome to our NAB Show […]

Facebook Live during NAB with Stephane from DekTec

How to use Facebook Live at Your Next Trade Show or Event

2 Minute Video: How to Use Facebook Live at Your Next Event, Trade Show, or Just For Keeping In Touch Online Using Facebook Live is a great way to stay in touch with your customers. And when we get back to participate in events and trade show such as #IBCshow, #NABShow, Faceb0ok Live gives you […]

NAB Webinar 2017 National Association of Broadcasters

NAB Webinar: 4 Steps to Successful Lead Follow-up

I worked with NAB Exhibit Services to bring this webinar to NAB Show exhibitors.  We covered questions that exhibitors sent in prior to the webinar and new, best practices on successful lead follow-up. For those who want to get more return on their NAB Show investment, watch this webinar. Some exhibitors go to a show – […]