NAB Show

Your Booth Staff on the Trade Show Floor: What to Do & What Not To Do

You’re standing at your booth, watching potential customers walk by, and you’re wondering why they’re not stopping to chat. 

Trade shows represent a significant investment of time and money, yet many companies struggle to maximize their return. Whether you’re a seasoned exhibitor or preparing for your first show, mastering the art of booth presence can transform your experience from exhausting to exceptionally profitable.

Trade shows aren’t just about showcasing products — they’re about creating…

Trade Show Marketing That Works

Join live on Mar 19 & 20, 2025 at 12:30 PT. Quick, actionable workshop. Sign up for Trade Show Marketing That Works with Cindy Z at Kokoro Marketing. Going to NAB Show? This is for you!

Top-requested marketing help for NAB

Top-requested marketing help for NAB / your next trade show(Starting more sales conversations) 🔥 Pre show lead machine – emails and 1 min videos to set up booth appointments, drive traffic to your booth🔥 Text from stage/presentation during the show to capture leads (see how it works! Text the word SEVEN to me at +1 […]

Driving Booth Traffic + Reaching Non-Attendees – NAB Show Exhibitors Webinar

Check out the replay of the NAB Show Exhibitors Webinar, “Driving Booth Traffic + Reaching Non-Attendees” with Cindy Zuelsdorf of Kokoro Marketing and special guest expert Heidi Steffen, SVP, Sales & Marketing at TitanTV, Inc. to find out about:1. How to get people to visit your trade show booth2. What customers/clients really care about right […]

How To Drive Traffic to Your Booth [Supercharge Your NAB Show]

Yes, we’re all talking about the return to in-person trade shows. People are so ready to get back to face-to-face interaction! Am I crazy… I kinda love trade shows! So, I thought I’d share a few proven tactics for driving traffic to your booth and supercharging your NAB Show. The face-to-face aspect of in-person trade […]

NAB Show Exhibitors: What I Wish I Knew at My First NAB Show

If it’s your first or second NAB Show and you’re wondering where to start and how to be sure you get the most out of the show, this webinar is for you. Find the transcript down below. Resources and links mentioned in the webinar: Log into your Exhibitor Dashboard / Portal here – find your […]

NAB Show Small Exhibitors: Getting Traffic to Your Booth When You Don’t Have a US Presence

 Cindy Zuelsdorf: … everybody. Thank you for being here. I’m Cindy Zeulsdorf with NAB exhibitors marketing. We are looking at getting traffic to your booth when you don’t have a US presence, and so welcome everyone. Cindy Zuelsdorf: In a small group session, the idea is that we could build community and share with […]

NAB Show Small Exhibitors: Getting Traffic to Your Booth on a Budget

Cindy Zuelsdorf: It was my first or second show, I remember being in the central hall, looking across the aisle and seeing couple of big companies… I got my Makita out, was opening up the crate that I had boxed up myself and shipped off to the show… I had just grabbed a bunch of […]

NAB Show Webinar – How To Track Your Trade Show ROI

This is the resource page for NAB Show Exhibitors webinar with Cindy Zuelsdorf and Kevin Joyce. Mini ROI Checklist: 1. How Often Determine how often you will measure KPIs (key performance indicators). E.g. Weekly, monthly… 30 days or x number of days after event. 2. What Here are some KPIs to consider: Number of opportunities […]

NAB Show Webinar – Using Social Media (What Really Works)

Resources and helpful links: Join the Broadcast Media Marketing Group here No B.S. Guide to Social Media Marketing (by Kennedy) Facebook Live Video (How To Video) LinkedIn Insight Tag and Targeting (How To Video) Product of the year Sprout Social Delivra Hootsuite Social Media Managers Facebook Group Need to know more about Social Media Basics? […]

NAB Show: The New ROI Tracking Method for Exhibitions

Cindy Zuelsdorf: Welcome, everybody. Hi, I’m Cindy Zuelsdorf with NAB Show Exhibitors Webinar and Kokoro Marketing. Today, we’re looking at the new return on investment tracking method for exhibitions, ROI tracking. Maybe it’s not brand new, but it’s going to be new for some of you on the call who haven’t implemented ROI, and you’re […]

NAB Show: How to get people to your booth: What’s demand gen anyway?

A NAB Show webinar series Hosted by Cindy Zuelsdorf with special guest Dave Cohen, Vice President, Marketing Communications at Grass Valley, a Belden Brand. Talking about how to get people to your booth and what trade show demand generation looks like for NAB Show. Cindy : Hi, I’m Cindy Zuelsdorf with the NAB Show Exhibitors […]

NAB Show: Special Webinar for First Time Exhibitors

A NAB Show webinar series Hosted by Cindy Zuelsdorf, Kokoro Marketing with special guest Charles Wagor III, Web and Trade Show Manager at Markertek and Vice Chair of the NAB Show Exhibitor Advisory Committee. If you’re a first-time exhibitor or just want to get the inside scoop from experienced exhibitors, this webinar is for you. Topics include: […]

NAB Show: GDPR – Trade Show Leads and Digital Compliance

A NAB Show webinar series NAB Webinar – NAB Show: GDPR: Trade Show Leads and Digital Compliance – 6 Feb 18 from Cindy Zuelsdorf | Kokoro on Vimeo. Cindy Zuelsdorf: Hi everybody, welcome. I’m Cindy Zuelsdorf with NAB Show Exhibitors Webinar and Kokoro Marketing. Today, we’re here with David Fowler from Act-On Software. Hey, David! David […]

Using LinkedIn as part of your marketing + LinkedIn Insight Tag (NAB Show Webinar)

 Watch this webinar if you want to learn how you can use LinkedIn as part of your marketing and trade show promo plan. Here are three specific areas you’ll learn about: 1) Sponsored content – putting an update in the LinkedIn feed of your customers and prospects 2) Account Based Marketing and how to […]