Get the Skills You Need - Learn the 7 Marketing Basics
For Your High Tech or Broadcast Media Company

You're Already Brilliant! Level Up Your Skills Here!

Here's Where Marketing Pros Learn The Best Skills and Tactics

Find out what's working in our industry now, connect the dots between marketing and sales...

This Course is for you if:

• You are in charge of the marketing, have a task list a month long, a few days to do it in, feel overwhelmed, or just aren't sure what to do next... then this is for you!

• You are looking to find out what's working now (not what worked years ago) in today's market for high tech or broadcast media-related companies... then this is for you.

• Driving sales with great marketing is your top priority and you want to silence all the noise and nonsense out there...then this is for you.

• You're a marketing pro and you need the perfect way to stay up-to-date on the newest tools and tactics while saving you time and resources... then this is for you.

What you get:

7 Modules

7 modules, each on a specific marketing tactic, how to apply it in your company or business. Videos, guides, and worksheets, done at your own pace.

A Private Strategy session

Time dedicated just for you –get a private session to tackle your biggest marketing challenge.


Ask your most pressing marketing questions and get them answered without any second guessing

Get a signed book

Get your very own signed copy of the book "Memoirs of a Broadcast Engineer."

$297 for the Whole Course (All 7 Modules!) 

Get The Skills You Need - Learn The 7 Marketing Basics For Your High Tech or Broadcast Media Company

You're Already Brilliant! Level Up Your Skills Here!

--> Or just do a Single module for Only $57 - Scroll Down For More Info...

100% Satisfaction Guarantee

Secure Payment

Find out about the 7 Marketing Basics here. Do less! Get more results!

Find out about the 7 Marketing Basics here. Do less! Get more results!

What you’ll learn:

  • Following up on leads effectively
  • Making better use of social media platforms
  • Building and implementing evergreen nurture campaigns
  • Planning and hosting your own webinar or webinar series
  • Delivering engaging content, whether white paper, guide, or software demo
  • Promoting and following up after a trade show or event
  • And more!

Get an in-depth education on marketing tools and tactics that will help you drive sales. You’ll have the opportunity to ask questions and get answers to your top marketing challenges.

Only $297 for the whole course – 7 modules that give you the 7 marketing basics you need for your high tech business. You're already brilliant! Level up your skills here!

What our customers are saying:

Cindy gets it...

In a word Cindy is “amazing.” Cindy is a marketing expert who understands complex technical concepts like an engineer and is able to explain them through her marketing. In the past I have struggled finding marking professionals who understand the broadcast television markets and technology. Cindy gets it. She is able to explain and speak to customer pain and present solutions through marketing.

Cindy is an expert at marketing automation (especially but not limited to Infusionsoft), email marketing, online lead generation, Facebook ads, social media marketing, LinkedIn marketing, graphic design, webinar marketing, white paper or ebook marketing, content marketing and so much more. She stays up to date with the latest marketing trends and automation tools. Cindy is a valued member of the VidOvation marketing team. She is a true pleasure to work with and I highly recommend her.

Jim Jachetta  //  MS EE, CTO VidOvation

Cindy actively feeds my obsession with results!

Cindy actively feeds my obsession with results! She knows her craft inside and out and her extensive knowledge of Infusionsoft and digital marketing is truly impressive. Cindy's professionalism shines through in everything she does!

Carolyn Archambault  //  Director Marketing & Comm Embrionix

Why The 7 Marketing Basics Are right for you:

You’ve got a lot going on! So, it’s not easy to stay current with the latest marketing trends and tools. And it’s still harder to put them all together in a way that helps you and your business take marketing through to sales. If you’re like many marketing pros in the broadcast industry, you could use a hand — some insider knowledge and a few shortcuts to save you time and make your marketing efforts pay off.

The From Marketing to Sales - 7 Basics Course gives you information and insights that you can put to work to get real results. With 7 modules that focus on specific tools and tactics, this course will empower you to move forward with creative, engaging, and effective marketing initiatives and campaigns.

If you’re looking to get more out of your marketing, this course is for you.  Learn about the latest in marketing tools and tactics — and the secret to making them work for your business. You're already brilliant! Level up your skills here!

Why work with Cindy Z:

You’ve probably heard of Cindy Z of Kokoro Marketing. She hosts the popular NAB Show Exhibitors webinar series on attracting booth traffic, and she is co-author of a definitive marketing automation book. She has helped hundreds of clients in the broadcast field to plan and implement campaigns the deliver real results.

Cindy Z understands the complexities of broadcasting like an engineer, and she knows the market inside and out. An expert in marketing automation, email marketing, online lead generation, social media marketing, webinar-based marketing, content marketing, and much more, she puts a wide array of tools and tactics to work for her clients — and now she’s sharing them with you!

Cindy Z  //  Founder of Kokoro Marketing & Author

When I was a kid, my parents both worked in TV and I loved to go on basketball and hockey remotes with my Dad. Fast forward – I ended up selling and marketing hardware and software to TV stations. At this point I’ve worked in high tech for more than 20 years.

During the time I was selling and marketing equipment to TV stations, one thing I observed was that many companies were reluctant to use technology in their marketing systems because they were afraid it would make them seem impersonal. They’d always sold a certain way and felt worried that a system would change the organic way they were doing business and figured it just wouldn’t work.

However, I noticed that the really amazing companies were using systems to augment what the sales people were doing, to create success, and to help customers. I realized that really good sales and marketing systems create repeatability and success. Plus, leads and other crucial things don’t get lost.

I’ve also observed people at small and medium-sized companies working terribly hard, regularly putting in 12+ hour days. But these great people miss out on working smarter because they are too busy to stop and make their company better. I’ve seen first hand that systems can really determine the success of a company – the difference between good and great.

Cindy Z

Or, wishing you could get a single module instead?  You can – for just $57 per module. 
Click below to select and buy now.

#1. Sales From White Paper or Guide

At the end of this module you’ll be able to:

  • Create your guide or white paper
  • Use it to get new leads or get existing prospects to engage with you and take the next steps in the sales process
  • Know how to leverage the white paper or guide and get the most out of it

#2. Webinar Wiz System

At the end of this module you’ll be able to:

  • Run or star in a great webinar, even if you've never done one before
  • Find out what tech tools work the best
  • Get people to come to your webinar
  • Leverage the webinar content and get the most out of it for the coming year and beyond
  • This is the most popular module right now since everyone is online more than ever! If you are even thinking about doing a webinar, this is for you.

#3. Social Media Basics

At the end of this module you’ll be able to:

  • Put a social media plan into action that fits your companies needs
  • Find out what's working now in our industry
  • Make posts that work!
  • Decide which social channels to use in order to exceed your goals
  • Use Facebook and LinkedIn retargeting

#4. Best Lead Follow-up

At the end of this module you’ll be able to:

  • Act quickly and decisively on your next batch of show leads because you'll have a great plan in place
  • Get new leads or get existing prospects to engage with you and take the next steps in the sales process
  • Define and track metrics/KPIs

#5. Event or Trade Show Promo (Virtual, NAB, IBC...)

At the end of this module you’ll be able to:

  • Find out what's working now in our industry and swipe it for your own use
  • Drive more traffic to your booth or stand 
  • Segment your leads and follow-up accordingly

#6. Evergreen Nurture

At the end of this module you’ll be able to:

  • Have a plan in place for consistent, helpful marketing all year round
  • Segment your prospect and leads, make sure the marketing is targeted to the segment
  • Stay in touch with warm leads no matter what

#7. Meeting, Demo, or Trial Campaign

At the end of this module you’ll be able to:

  • Set up a system to drive prospects to your meeting, trial, or demo
  • Find out what's working now and use it for yourself
  • Track relevant KPIs (key performance indicators)


100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you participate in your first module and do the work but don't think it's worth it, just let us know and we'll cheerfully send you a prompt refund.

Cindy Z

Frequently Asked Questions

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