How to get more ROI from your trade show leads

Learn how to get the maximum return on investment from your next event, trade show or exhibition.

You’re back from your big exhibition or trade show with hundreds, maybe even thousands, of leads. What should you do next? What’s best practice? As we know, simply sending a thank you email and passing the leads to sales just isn’t enough. Additionally, sales people get busy and sometimes leads can even get lost.

Get a free copy of the blueprint and campaign samples shown in the video here.

• Segmenting and targeting
• Dealing with an old list or one that’s a bit of a mess
• What about the people we didn’t see at the show?
• How to make an automated system