Cindy Zuelsdorf:
… everybody. Thank you for being here. I’m Cindy Zeulsdorf with NAB exhibitors marketing. We are looking at getting traffic to your booth when you don’t have a US presence, and so welcome everyone.
Cindy Zuelsdorf:
In a small group session, the idea is that we could build community and share with each other. So you can have your cameras and mics on and stuff, maybe mute your mic if you’ve got your a cat or something else going on in the background, but do jump in because we’re here to work together to figure out how to get more traffic to your booth.
Cindy Zuelsdorf:
I want to welcome our special guest, Kerry Freeman. She’s the sales executive at Imagine. And welcome, Kerry.
Kerry Freeman:
Hey, good.
Cindy Zuelsdorf:
It’s good. It’s good. I’m so glad you’re here. All right, well let’s get right into it. Let’s talk about getting traffic to your booth when you don’t have a US presence. So when we talked the other day, you told me about your first show and what that was like. That was a great starting point. I want to go to you on that one.
Kerry Freeman:
Well, firstly, Cindy, thank you very much for having me. It’s a pleasure to be here and to be chatting to all of you this afternoon. Yeah, I’m fairly young in my career. I’ve been to trade shows and it’s always been on the periphery of something that’s been involved in various roles that I’ve had over the last 10 years. It’s something that’s always come up and I’ve been for the last three years, so going into my very first NAB or any sort of trade show that requires long haul travel, where you’re there for about a week, is bound to be quite intense.
Kerry Freeman:
My first experience also included a broken arm, which wasn’t particularly helpful for being on the trade show floor, getting stuck into some of the activities that go on. So yes, I had my challenges ahead of me, but it didn’t stop me going on to attend for the next years. So for us, trade shows are a huge part of market awareness and relationship building. And we find that it’s particularly good for us as a technology organization because the people who are attending are there to focus on seeing what’s available, seeing what’s going on in the market, talking to people about what they’re interested in, what they’re planning on doing for the upcoming year. So it’s a really important show for us because we’re heavily involved in our market, not just as a provider, but as sort of thought leaders in that space as well.
Kerry Freeman:
So for us, we find that the right people attend. It’s not like a show where we’re on the periphery of what’s actually happening. And that’s an important thing to look up when you’re going to a trade show is who’s your market that you’re going to talk to and why would they want to spend time with you? And it’s not just the trade show itself. There’s a lot of events that go on around that, whether they’re sort of networking opportunities, not necessarily client dinners, but there’ll be dinners and morning events. So it’s an exhilarating experience and a great community. So it’s something that I’m grateful to be talking to you guys about.
Cindy Zuelsdorf:
So, good. So I can see other folks on the call either don’t have an office in the US or maybe there’s one salesperson in the US but the main company itself is outside. So that sounds like similar to your situation and we’ve got a few points to go over with everybody today, but you guys dig into, if you want to jump in on whatever topics you’d like to add here, one of them, Kerry, that you talked about was when you’re thinking about the show, you really define your goals and your focus and what you’re doing there. And that helps you figure out how to drive that traffic. And I wonder if you could talk about that.
Kerry Freeman:
Yeah, sure. So I’m working the commercial team, so I’m fairly commercially focused. However, I do have an invested interest in what our product is, what’s out there in the market, because that helps me discuss this with context to the people we are going to the trade shows to meet new people, to meet existing people to help them we also have our VP of product who will be there looking at other products, looking at branding and messaging and working out. Well just because we’ve been in this particular show hall for X amount of times, does that mean it’s still the right approach for us in a growing organization for the past 20 years and we’ve tried lots of different events in different capacities and, Cindy how a few years ago, the way that we would approach the show would be that anyone in sight would get a one hour full deep dive demo and that’s not necessarily the approach that were taking now from what we learned from going a few years ago, actually we’re more interested in carving out those relationships and bonding with people because essentially, people buy from people. If you’ve got a good relationship with someone, you’re more likely to trust them. And it’s about having those meaningful interactions maybe off the trade show floor or maybe when you’ve got dedicated time here in the UK. So it’s just about thinking about what your focus is for the show and the amount of time out of it for you, but also for the business as well.
Cindy Zuelsdorf:
And you were talking about once you know your goals, then you can figure out who should come to the show and then those people are going to focus onto your stand as well.
Kerry Freeman:
Yeah, definitely. So this year for example, we are sending out our channel partnership director, our VP of product, we’ve got some folks going from UK, US sales team. We’ve expanded a lot in the past year, whereas for the previous 19 years we’ve always been facilitating this from the UK. So it has been very key to understand who the best people to send up. And just because those people have gotten it year in, year out doesn’t mean it’s necessarily the right thing for this year. And it’s all about getting experience across as well, and helping lots of different people build their own networks.
Cindy Zuelsdorf:
Yeah, that’s a good one. Okay. So one of the things… I’m excited about this. One of the things you brought up when we were chatting the other day is how you leverage some of the events that are happening in parallel part of the NAB Show to get traffic qualified people onto your booth. And I love that. So can you talk about that a little bit, Kerry?
Kerry Freeman:
Yeah, so for us, we’re an organization that helps content owners manage their video content and that can be agnostic to sports content or to media broadcaster’s content or to a heritage project. So we are involved in lots of different organizations and different people who may be attending events that are on the periphery of NAB for example. So something like how to connect the SVG chairman’s forum. There’s lots of things around these huge trade shows because everyone’s there, all in one place, they’re not going anywhere because they’re in the middle the show. There’s so many opportunities, whether it’s an AWS networking evening drinks or the guys at Object Matrix cut on a sports evening where they play things like dodgeball, for example.
Kerry Freeman:
So it’s not just about what’s going on on the trade show floor, it’s about being out there in the market. And one of the ways that we do that through NAB is being part of the UK Pavilion. So that’s something that’s been extremely beneficial for us because there’s sort of this community of different organizations that come over from the UK and we see each other at IBC and the media production show and we’re all in the same market and we all have lots of insight to share with each other. So it’s definitely a community feeling. And we actually worked with an organization called Trade Fair who help us put our stand together and they’re involved in the UK Pavilion. They’re a UK organization. So I’m not saying that you have to use UK help when you’re going out there for the first time, but it’s definitely, in our experience, helped. Also, Trade Fair put on amazing tea and coffee facilities at NAB so that really helps when you’re on the trade show floor all day.
Cindy Zuelsdorf:
Yeah. One of the companies we work with does the UK pavilion and I noticed what you’re saying. By being on that pavilion, that folks are able to go on a stand and they’ll say, “Hey, you should check out my neighbor.” That kind of thing. You mentioned Avid Connect and SVG and some of those things that are happening during the show. Is there anybody else on the call here who’s got maybe an event that you’ve been to that you felt like, “Hey, I met one or two or more interesting prospects or partners, channel partners at an event. What events could you guys recommend maybe to other people here on the call?” Anybody have something they’ve done that has been awesome?
Cindy Zuelsdorf:
And you guys can unmute yourself or I can do it if you want. You’ve got a little unmute on the bottom left corner of your screen if you want to jump in or you can use the chat if you’d rather. That works as well.
Cindy Zuelsdorf:
If anybody’s got one. Yeah, Christophe.
Christophe:
Just thinking a second.
Cindy Zuelsdorf:
Yeah, yeah, yeah. Jump in if you’ve got something. You know what one I’ve gone to the… I’ve ended up meeting people and with my hat on was the clients that we work with is the IBM events at NAB and seeing people at some of those IBM events and then they had come onto the booth the next day and gotten demos and stuff like that. And so that’s one that I personally have had good luck with at NAB show.
Angus:
Yeah, but that’s just other vendors, IBM, it’s just other vendors and manufacturers. I thought this session was going to be about getting traffic. What can we do to get people who don’t know your company to find your booth on the show floor and come and ask a question?
Cindy Zuelsdorf:
Gotcha, gotcha. Yes, you’re right. It’s definitely other vendors on the IBM stand. The thing I thought about happened to be, I think a vendor had someone with them. But you’re right. That’s generally that. Kerry, you talked about some of the drip campaigns that you used that were super successful in driving traffic and I wondered if you wanted to share a little bit about that.
Kerry Freeman:
Yeah, so for us, NAB is a big show, there’s a lot of effort that goes on in the lead up to it whilst we’re there, whilst we’re on the ground, but the leg work that we do before we go is so important. It could be things like drip campaigns that is email communications that go out to our database of users. It can be marketing and social media campaigns that go on, but it’s also about our individual personalities. Utilizing things like LinkedIn, Twitter, getting engaged with people that are going there and just having a touch point online with people to help put in those meetings before you go because you will get people that come to your booth, but it’s such a huge show that you cannot rely on walk-ups. You have to put in the groundwork before you go.
Kerry Freeman:
In our experience, I usually have a full calendar of meetings that are pretty much half an hour slots back to back before I go to the show and then we take other people with us that can sort of facilitate any walk-ups during that time. We also have other people who… This is a resource thing, so it’s about being creative with people’s time whilst you’re there, but it’s about getting out there, saying that you’re going to be at these events, marketing yourselves online and putting yourself front of mind to the people that you want to attract.
Kerry Freeman:
We also work with publications. So we have ongoing relationships with organizations who publish pieces online in printed publications. They’ll be running award ceremonies and that all feeds into the general awareness pre-show. So things like you can utilize upcoming awards ceremonies. When we won an award at the Broadcast Tech Innovation Awards last year, that was an incredible achievement for all the work that’s gone in. But it’s also great for a marketing point of view to be able to shout about the work that we’re doing. And that’s putting you front of mind of organizations so that when you’re coming up to NAB, they think, “Yeah, we want to meet up with them.” So it’s not just the ground work immediately before NAB, but it’s being conscious throughout the year as well.
Cindy Zuelsdorf:
Got it, got it. And so you’re using social media to get those appointments in advance?
Kerry Freeman:
Well, getting in front of people by contributing into the things that they’re talking about. So even if you’re just using hashtag searches on Twitter to see what people are talking about before they go to NAB or things that are relevant to your industry. So for us, it would be things like cloud-based video asset management, getting involved in what people are talking about online because people love to talk about the headaches online and that’s a great in for you to go and book a meeting with someone and to look them up on LinkedIn and go, “Hey, I think I can do something for you.”
Cindy Zuelsdorf:
Yeah, that makes total sense. So one of the tactics that I can say we’re seeing and using with our clients right now quite a lot is setting up four or five videos between now and NAB show and the video’s just a 30 second thing that talks about who you’re for and what you solve. And we’re seeing a lot of engagement with that. And I know it’s going to be driving traffic. Obviously we’ll find out in April, but we don’t will because it’s already getting engagement. And so that video sounds something like, “Hey, I was at this video facility, TV station network last week and I talked to the chief engineer and the director of engineering, CTO, and they had this thing they’re doing on their new project and we solved X, Y, Z technical issue while we were there. And it’s amazing. Now it works like this.”
Cindy Zuelsdorf:
So in that type of 30 second video, you just called out who you’re for, what you solve, like pain points, and without being a sales pitch, right? And so you’re talking about those applications and who you’re for and what you solve. Putting that type of thing on LinkedIn and building your connections in the broadcast media vertical is a great way to reach the people you know already on LinkedIn and build the connections.
Cindy Zuelsdorf:
And at that point, you can have someone on your staff, coworker, high school student, virtual assistant, whatever, yourself with a cup of coffee, looking through there, and when you get a comment on that video, “Hey, that’s a person I’d really like to see at the show.” Now you can start that conversation with them, right? And so we’re seeing a lot of great engagement like that and building. I’ll get calls from clients who are like, “That’s really working. I just got 700 views on that and I’ve got two people who are interested in a demo.” So this is a great way to drive traffic and I wanted to share that with you because we’re seeing it working now. Does anybody-
John Schilberg:
Cindy?
Cindy Zuelsdorf:
That kind of thing, though.
Kerry Freeman:
I was just going to say, I think you’re totally right. No one wants to sit and listen to a sales pitch. You want to hear practical applications, you want to hear case studies ideally from the customers themselves. But if you are presenting them on behalf of your organization, then just put yourself in the reviewer’s shoes because you are going to want to hear something that’s interesting, engaging from someone that you want to listen to. So put yourselves out there and talk about what you’re doing or get your customers to talk about what you’re doing because it’s so much more powerful.
Cindy Zuelsdorf:
Another thing that has worked well at shows for driving traffic, and this is when you’re at the show thinking, “I want to get some interest going,” is if there’s any way you can get a video interview going on your booth. We’ve all seen this, there’s an interview going, camera person, maybe someone with the light, and suddenly now there’s people who are going to come up and walk around and see what’s happening and yeah, maybe they’re qualified, maybe they’re not. But if you’re looking to create a little buzz on the show floor, that can work really well and it could be a video that you’ve organized in advance with one of the magazines that are pay to play or maybe some of the ones that will actually do interviews that aren’t pay to play.
Cindy Zuelsdorf:
Or you can have your own video interview going on in the booth. You’ve totally done that. I’m shooting one of the companies we work with and I’ll suddenly have people come in, we’ll stop the video and they’ll end up doing a demo and I’ve seen it time and time again. So I wanted to just give that as a little almost on show floor hack that does kind of drive a little traffic once in a while. Anybody ever try something like that?
John Schilberg:
Cindy?
Cindy Zuelsdorf:
Yeah, John.
John Schilberg:
This is John Schilberg with Utah scientific.
Cindy Zuelsdorf:
So glad that you’re here.
John Schilberg:
Yeah, good to be here. I would recommend if people are looking at doing the video presentation angle, which I think is a very good and solid point, that they don’t scrimp on having it be a quality video in terms of its production values. Because too often people post stuff that’s shot with their sister’s iPhone in a room that is echoey and that has the sun shining behind them and you watch it and it’s like, “Why would I shop at that place? This guy can’t even… I’m in the video business. Why would I… Please, please, have your production values match your audience.”
Cindy Zuelsdorf:
Fair point. I love that. And John, I have to bring this up because you know my dad and he worked at ABC and did TV station chief engineer type work. The other days, like my iPhone is better than the cameras we used to use 30 years and so, well an iPhone, you’re right. It’s not total production value. If you get the lighting and the audio right and don’t have the light behind you, like you said John, you can do some stuff with that too. So just make sure you got your lights and audio and stuff going. So point taken John. Thank you. Nice.
Cindy Zuelsdorf:
Who else? Does anybody try any video in the booth and notice that phenomena where you whip out a camera and then suddenly you’ve got people coming on the booth. Anybody ever see that? Not so much.
Kerry Freeman:
I’ve definitely had it.
Cindy Zuelsdorf:
I think I just want to schedule it twice a day on the booth, whether it can be a fake shoot just to get the buzz going. I love it. All right, so one of the other things that we talked about, Kerry, is you talked about how you deal with your MQL and SQL. Christophe, did you have something you want to say? I’d love to hear it.
Christophe:
Yeah, just… Sorry. You were talking about Twitter and LinkedIn accounts, what kind of engagement do you get with these social networks? Because what we found in the latest IBC and stuff like that is that everybody posts something saying, “Come and see us on this kind of booth.” But it’s always been the same thing. So it looks like, okay, even if you’ve got a thousand people looking at it, there’s less than one not even percent per thousand of a feedback on Twitter, for instance.
Cindy Zuelsdorf:
Gotcha. Gotcha. Okay. So I can tell you exactly what we’re seeing and stuff. So on LinkedIn, I feel like it’s more targeted, LinkedIn, where the action is happening is on the personal profile. So Christophe, it’s going to be on your profile. You need to have a company page up on LinkedIn. But that’s not where the action is happening, right? So the important thing is that you and the customer facing people, the key stakeholders at the company, have a proper LinkedIn, a personal one set up and that’s where the action’s going on. And so what we’re seeing is someone like you who maybe has 1,000 or 3,000 or 4,000 contacts in the broadcast media vertical, for example, you can put a video up of you talking, not a pitch. It’s got to be something where you’re… Again, who you serve, what you solve, kind of a thing like, “Hey, I was at the station last week, this happened.”
Cindy Zuelsdorf:
You can get 500, 700,000 views of that video. But here’s the important part. Somebody’s going to comment in there, right? And so a couple people are going to be vendors and competitors. We don’t care. Or maybe they’re partners, maybe we care, I don’t know. But we more care if the person at the station comments, somebody who’s a prospect. And so now you’re a busy person. You might not have time to look at that or maybe you do, but maybe you’ve got someone in your office who can take a look at your LinkedIn account. You’ve got to give them your password and they’re going to login there every couple days and check for comments on there.
Cindy Zuelsdorf:
And they need to engage back. “Oh, Hey, glad you liked that.” And then you look at it and you go, “Oh Hey, that’s Bob from CNN. I actually would like to talk with him at the show,” and then you reach out to him, you pick up the phone and you’re like, “Hey Bob, you’d said something on my video. Do you have time on Monday morning to come by and see our new dah, dah, dah.” That’s how the engagement is working and it is working.
Cindy Zuelsdorf:
We’re seeing it. I got something back this morning for someone. They had done an install at a studio in San Francisco, put something up about it and they’re getting calls back on it already. So that’s working great. I’m jumping ahead to a session we’re having next week, but I’ll preview it a little bit. Is anybody using the LinkedIn insight tag on their website? Do I sound like…
Anna:
No.
Cindy Zuelsdorf:
Does that make any sense, the tracking or LinkedIn insight tag? Anna?
Anna:
Never used it before.
Cindy Zuelsdorf:
Okay, so everybody knows Google analytics here, right? We’re all familiar [crosstalk 00:24:39] with the idea. LinkedIn has a similar kind of code. Facebook has a similar kind of code. Okay.
Cindy Zuelsdorf:
LinkedIn’s code is free. Just like the Google analytics code is free. You get from your LinkedIn ad account some code, it’s called the insight tag and you put it on your website and now LinkedIn knows who’s been visiting your website. Sounds creepy, I know, but we all know Google says it too, right? So we don’t know their names, but LinkedIn does. Now you can take that video, you do shock crew stuff, and say, “I want to send that to everybody who’s visited my website in the last 280 days.” Hey, you decide the money and sent to there and so now that’s a way to reach people that maybe you’re not connected with on LinkedIn, but they’ve been to your website. So super easy, inexpensive way. Go for it. Yeah.
Cindy Zuelsdorf:
For Anna, I know one of you guys had a question there.
Christophe:
No, just translating. It’s very interesting. I didn’t knew that. Thanks for the tip.
Cindy Zuelsdorf:
Join our session next week where we actually are specifically going to talk about social media because social media can feel like, “Oh man, why even bother?” But then there are some interesting things like that that are like, “Well that’s actually kind of working,” so we’re going to talk about that next week. Totally check that out. Yeah.
Christophe:
Okay.
Cindy Zuelsdorf:
Yeah. Anna, did you have something? Not to put you on the spot. I just thought I saw your audio pop if you wanted to…
Anna:
I will dig into because I didn’t know that feature and I think it will be really interesting. We were using a external website. It’s called lead fever or something like this, lead fever? But you were saying this is free, so it’s definitely worth taking a look at it.
Cindy Zuelsdorf:
Yeah. Is anybody else using LinkedIn to target people in the broadcast media vertical and drive traffic? Is anybody success with that or try it even?
Angus:
We try to use LinkedIn for this kind of thing, but it’s challenging. We’ve run a variety of ad campaigns around events trying to use things like Facebook location, Google location, searches for NEB by anybody in Las Vegas around those dates, that kind of thing, doesn’t work at all, people are not responding to those kinds of ads. On LinkedIn, you can use Sales Navigator and other things like that to identify an audience. And then because of the way LinkedIn works, you either have to do it manually, you get your inside sales people or something like that to sit there and go through the list and reach out one by one, or you use one of these external firms that does bot-type activity on LinkedIn for you and sends invites to the audience that you’ve identified.
Angus:
That we’ve had a little bit more success. “Hi. We’re going to be at NEB. Let’s connect. We’ll show you something or other.” And then people either consciously accept the invitation or just accept them all or whatever it is. But once they’re in the LinkedIn network, then you get to engage with them directly and start to try to book a meeting or get them interested or something like that. But in our experience we haven’t found that there’s anything native to LinkedIn that works well for events.
Cindy Zuelsdorf:
Gotcha. So I just put in the chat a replay of an NAB webinar of the NAB show webinar where I actually walk you through how to install that tag. It screenshots and shows you the kind of data you’ll get back from it. So links in the chat if you guys are interested. I’m also going to put in the chat Kerry’s contact info in case you want to talk with her about anything. And what else are in there? Just a couple of things in the chat. And yeah, so I think that’s good. Thank you for sharing. Does anybody else have anything to share along those lines about different ways to drive traffic? Anything successful in your drip campaigns that really actually gets people to go there, Kerry or anybody else?
Kerry Freeman:
Yeah, I think Cindy, just to touch on what you said, you’ve got to have your own personal opinion out there, whether it’s on your Twitter, your LinkedIn, if you’re vested in what you’re doing, then you have something to say and you can communicate that online and that is more engaging with people than, “Come and see us at our booths,” or sending a connection request to say, “Can I meet you at NAB?” Because how many of those requests is that person going to get? I’ve got someone that I know that I can’t even email them because they have so many emails that they just don’t look at them. So it’s about being individual, being relevant, having something to say within that topic in your sector and just owning it because people will weigh in on that.
Cindy Zuelsdorf:
So true. So true. I think when you can provide value, you get more engagement. So if you sit there and go, “Come and see me at NAB so you can see my product with my new thing and these specs that we’re so awesome,” it’s terrible. Right? Instead, if you can say, “Hey, I have this free guide that has these five tips in it that everybody wants to know about. And if you want to learn about this, it will help you with this technology and give you this secret or important information.” Now people are going to engage with you and now you can come back and go, “Did you like that? Would you like to meet at NAB?” It’s like how we are as people, right? We start out instead of going, “Come to see me.” And so I know that might sound basic and then I see all day long, not from people on this call, but you see all day long people who are just pitching, pitching, pitching instead of offering something useful because then they will come to your booth.
John Schilberg:
Cindy, John Schilberg.
Cindy Zuelsdorf:
Hey John.
John Schilberg:
So one of the things that we’ve deployed that works pretty well and it does so not regularly, but on occasion it’ll just astonish us, is we use Act! for our database, and Act! comes with as part of a standard Act! package, you get a certain number of email blasts that you can do a month per name, per list.
Angus:
I’m on a call.
John Schilberg:
Pardon me?
Cindy Zuelsdorf:
Go ahead.
John Schilberg:
What we do is we try to limit the number of email blasts that we do but have them be extremely brief, to the point, and be visually interesting to the point where people will not only click and we get data on click to open, but we also get click through data and we can contact those people off of a list that Act! will then provide us and we get direct interface to those people and we do it not in some kind of a creepy, “Yeah. We were stalking you digitally and we saw that you did this,” and so it’s not creepy.
John Schilberg:
It’s a matter of, “We recently sent out a notification about this item and we found a lot of interest generated. If you’re one of the people who was interested in it, and so it’s not like, “I was lurking around the corner and I found your digital footprints in my database and so I figured I’d get in touch with you.” But using those kinds of tools from a close on distance, if you will, have been very effective for us with generating at least chatter, and chatter is what leads to more and more discussion. And that’s what I think Christophe you’re looking to achieve is that kind of interaction and interrelation with your customer.
Christophe:
Yeah. Thanks for the feedback. Good idea.
Cindy Zuelsdorf:
Who else uses marketing automation like John’s talking about? I have to say that is what I spend my life in doing, all hours of the day and sometimes night or it just looks like I’m doing it at night because it’s automated. Who else is using any kind of marketing automation? Even if simple? Anybody? I know you’ve used it. I know you’re being quiet not to call you out now. So I know there’s a couple of people on the call, Jill, I know you’ve used some of it as well. So a lot of the marketing automation tools out there let you do exactly what John said. If someone clicks the link on the video of John showing the new…
John Schilberg:
Or even just… It’s a static picture.
Cindy Zuelsdorf:
Yeah, you can-
John Schilberg:
Just an HTML email.
Cindy Zuelsdorf:
You can set up Act! then or other automation to if they click on that picture, that then you send them the next email automatically that says, “Hey, here’s a little bit more info about the router,” and so you can be responsive to what they’re doing. It could be just a simple three steps that would do that, right? And so then we don’t have to work 26 hours a day. We can have some of those tools helping us. So glad you talked about that John. That’s perfect.
Cindy Zuelsdorf:
Okay, well we’ve been at this a little bit. Did you guys get at least like one idea and takeaway that you can apply from this? Who’s got one thing they’re like, “Okay, I might try that. That sounds like it can drive some traffic.” Anybody get a value or action item out of today?
Anna:
Yeah.
Cindy Zuelsdorf:
Good good good. Okay. I’m going to just throw this link one more time into the chat. So NAB show is awesome that they have these sessions. If you like them, tell them in the exhibitor’s LinkedIn groups so that they do it again next year, right? Because they’re always like, “Do you think people like them?” So if you like it, tell them. If you don’t like it, you can tell them that too. But yeah, let them know. Otherwise, we never know if it continues, I want it to and want to work with you guys. Kerry, if you were talking to someone and they’re like, “Ah, I need to drive some traffic and I only have bandwidth for one thing.” What would you tell them that one thing, like, “You got to do this.” What would it be?
Kerry Freeman:
So from my personal view as an attendee of the show, I put my all into it. I do my research, I put my voice out there, I am present whilst I’m there and I’m vocal about it and I’m owning what I have control over and I think that’s what’s important. If you’re going there or you’re setting someone up to go there, encourage them to do that because you’ve got to get the best use out of your time there. It’s going to be exhausting. You sleep when you get back.
Cindy Zuelsdorf:
Nice. I love that. Does anybody have any questions before we wrap up today?
Anna:
Yeah. I’ve noticed you’re recording this webinar. Will you share the link afterwards?
Cindy Zuelsdorf:
Yes. Yes.
Anna:
Okay. Thank you.
Cindy Zuelsdorf:
NAB show has all of them on their site and then I have them on our site as well. I’ll throw the link in the chat for you right now where we keep them, and on our site we actually put the transcript too, which I think is cool because you can scan through there if you want to find something really quickly or see if it’s relevant or something like that. So let me throw that in the chat here so you can see all the past ones, including that one I just put up with the LinkedIn insight tag. That one’s from a couple years ago. So they’re all there and it’s all on the Clear so you can have it. All right. Thank you everybody. If I can do anything for you, let me know.
Cindy Zuelsdorf:
Kerry, her contact info is in the chat as well-
Kerry Freeman:
Yeah if you have any questions-
Cindy Zuelsdorf:
Maddy from NAB here, Maddie, do you want to say anything to the group? Maddie from NAB show.
Maddy:
Thank you for coming. And we also, we have an exhibitor blog that I will provide a link for that we will be posting these recordings.
Cindy Zuelsdorf:
Nice. Nice. All right everybody. Have a lovely day. The sun’s going to be up here in Northern California soon, and for the rest of you, have a great day. Bye.
John Schilberg:
Thanks Cindy.
Cindy Zuelsdorf:
Thanks you John. And Angus.
Anna:
Bye, thanks.
Cindy Zuelsdorf:
Thanks Anna. Rihanna, Silvia, everybody. Thanks for being here.
Resources and helpful links:
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You can contact today’s special guest, Kerry Freeman, Sales Executive at Imagen here:
