How to use Facebook Live at Your Next Event

2 Minute Video: How to Use Facebook Live at Your Next Event, Trade Show, or Just For Keeping In Touch Online

Using Facebook Live is a great way to stay in touch with your customers. And when we get back to participate in events and trade show such as #IBCshow, #NABShow, Faceb0ok Live gives you a great way to take your followers behind the scenes and potentially expose your business to a whole new audience. Plus, you can use it to drive traffic to the booth during the show. Posting a live video means you will no longer have to make a point to edit and post videos after the fact. With Facebook Live, the hardest work is done before you press the “Live” button. Here’s a quick guide (two-minute video) to getting started with Facebook Live.

How to use Facebook Live at NAB and IBC from Cindy Zuelsdorf | Kokoro on Vimeo.

Why Facebook Live?
While live video in any context is valuable to anyone who wants to reach people immediately, there’s more to Facebook Live than the simple act of streaming live video. People are watching video content more than ever, and videos have 135 percent more reach than photos. Additionally, Facebook’s algorithm prioritizes Facebook Live videos, putting them at the top of viewer timelines. With Facebook and all social media sites emphasizing video content, the benefits of using Facebook Live will only grow in time.

Using Facebook Live
The really great thing about Facebook Live is that, in addition to these perks, Facebook Live is super easy to use. All you need is a WiFi-connected mobile device and, if you’re posting from your business account, the Facebook Business Suite app. (You can also use the traditional Facebook app if you prefer to go live using your personal account.)

Whether you’re using Facebook Business Suite or the standard Facebook app, navigate to your page. From there, click the “Live” button towards the top of the screen. This will take you to your camera, with an overlay that prompts you to enter text describing your live video. Be sure to take a look at your screen and make sure your camera is focused the right way – you don’t want to inadvertently video yourself instead of the trade show! Once you’re all ready, click “Go Live”, and your video will start airing in real time on Facebook Live.

Once you’re live, the fun’s just beginning. Facebook will automatically send a notification to all of your followers letting them know that you’re displaying a live video. Your followers will then be able to join your stream and watch the very video you’re currently recording. You’ll be able to see any comments people make about your video just after they’re posted.

When you’re done recording, click “Finish” to end your video. From here, your video will be archived so that anybody who wasn’t able to watch live can see what they missed out on. This video will be available on both your Facebook page and in the news feeds of your followers. Again, because you used Facebook Live, your video will be given a higher priority than any other type of video in your followers’ feeds.

You can also take advantage of Facebook’s advertising capabilities to help your video reach a larger audience. When the video is done airing live, you’ll be able to boost the video, targeting it towards the type of audience you’re trying to attract. Additionally, you can create a blog post focusing on the content of your video, then update your video post to include a link to the blog. Lastly, you can download the video and use it for any other purpose you can think of.

Facebook Live is an effective way to show your audience the latest developments in your industry. Go live at your next trade show and expand your social media following!

Social media basics and 7 marketing basics — Wondering what Social Media Basics work best? Find out more…

What people are saying about Kokoro

We’ve been working together for 1 year and have developed all kinds of simple, efficient, cost-effective marketing emails for DekTec. Cindy understands that the key to success is providing simple, meaningful information about products, technology and market to our customer base. She advises us on what works and what doesn’t, helps us develop the content and handles all the work to make it happen successfully. Results in terms of visibility and sales are obvious. Cindy and her team have the right approach to modern marketing in today’s over-communicated-with-no-real-substance world. I would recommend Kokoro and Cindy in a heartbeat.

Stephanie Billat General Manager, DekTec America Inc.

Cindy helped me launch my new consulting business last year. She has a keen sense of the market and was quickly able to connect with my customers, launch a web portal, and helped me become relevant in LinkedIn. She is also very agile and able to pivot a marketing plan when the need arises. She is a joy to work with.

Chris Homer

All of this is a whole lot of awesomeness! Thank you for taking the time to read, watch, and understand Vizrt’s key messaging in our content, and spice it up to the next level. The copy within each email is exactly what I was hoping to see, and only wish I had the time to write.

Melanie Crandall Freding AMECS Demand Generation Manager

Emotion Systems is a small company, but marketing automation allows us to punch well above our class. Without significantly increasing our overhead, we’ve been able to turn a successful organization into a much more successful organization.

MC Patel Founder & CEO, Emotion Systems

Cindy is terrific to work with - professional, enthusiastic and highly motivated to thrill her clients. My favorite part about working with Cindy is she has a consistent passion for understanding customer problems and solutions from their point of view - and seeks to write and talk about them in the language they use. This a sign of a skilled marketer.

Alan Repech Data-driven Marketer in Media and Entertainment and Pro A/V

I am new to Cindy’s service on LinkedIn, it is refreshing to see immediate results from a marketing campaign. I have a fairly narrow target market and the results after 2 weeks have been amazing. Cindy and Fallon have been great to work with and really know how to get results. If you are using LinkedIn as a marketing platform, you need to see what they can do. Their follow-up and follow-through are the best. They deliver!

Jay Maynard Meemic Insurance Company

The pre-NAB campaign we did with Kokoro worked on multiple levels in that it gave us visibility and exposure, highlighted what we're about, and gave them that little bit of an appetizer, if you will, to come see us at the show and find out more and get the full course. A majority of people came to the booth saying they wanted to see more or know more about what I was highlighting in the campaign.

Joe LoGrasso Managing Director, 2110 Solutions

Cindy is such an incredible marketer, but also one of the most amazing business owners skilled at sales and the sales process. Cindy knows how to maintain control of the conversation while really making her prospective clients comfortable to ensure they get their needs met. Cindy is great at helping prospective clients see areas of opportunity they may not see themselves that are in their business by asking great specific questions. If Iwas a business owner seeking a head of sales position, I would do everything i could to poach Cindy away from her own business because she is amazing in growing businesses!

Kristina Rueling Regional Partner Manager at Keap

Kokoro is very professional and organized running webinars. So we don’t need to worry about anything with the webinar set up. They organize it, direct it, and then run the webinar. And even after, they gave me all the scores and quantitative information about how many people were there, their names, and how to follow up, plus they follow up with eblasts, so it’s very sequential and continuous. It’s been a very tangible, visible reaction from customers and very positive.

Satoshi Kanemura President and COO, FOR-A America

In a word, Cindy is “amazing.” She’s a marketing expert who understands complex technical concepts like an engineer and is able to explain them through her marketing. In the past I have struggled finding marketing professionals who understand the broadcast television markets and technology. Cindy gets it. She is able to explain and speak to customer pain and present solutions through marketing. She’s an expert at marketing automation (especially but not limited to InfusionSoft), email marketing, online lead generation, Facebook ads, social media marketing, LinkedIn marketing, graphic design, webinar marketing, white paper or ebook marketing, content marketing and so much more. She stays up to date with the latest marketing trends and automation tools. Cindy is a valued member of the VidOvation marketing team. She is a true pleasure to work with and I highly recommend her.

Jim Jachetta, MS EE CTO, VidOvation

The crew at Kokoro Marketing was great to work with. Cindy and her team helped us out by providing some of the content creation and writing for our video marketing campaigns that my team and I didn't have time to do. They did the video editing, blog post, wrote several email marketing pieces, created the social media post templates for us to us, the video description, video transcript, and gave it to use in an easy to use format for us to then push it out in our marketing. Thank you!

Heidi Steffen Chief Revenue Officer at TitanTV, Inc; Marketing Manager at The Linn County Fair; Vice Chair of ATBA

Even though I’d meet prospects at trade shows and have a great conversation, things would go cold after an email or two because I simply didn’t have time to follow up and nurture that relationship. If I didn’t hear back from them, I was onto the next thing. Since we started working with Kokoro, we’ve definitely become more engaged with our customers. Now we’ve got a lot going on, but I don’t have to physically do all the work. And our marketing work is turning into leads and sales. That’s the biggest impact for us.

Jill Sorgi Director of Sales and Marketing, Challenger Communications

I have been working in Graphic Design & Marketing Communications for over 35 yrs. and I hate to admit it but I had not kept up with current trends, especially Social Media. I think Cindy Zuelsdorf and her company Kokoro Marketing offers its customers the latest insights into the most effective marketing tools & strategies for today's world especially with regards to how the business marketplace has changed since the pandemic. Cindy's experience in social media, webinars and automated marketing is second to none. She's among the best you will find to boost your business. Make sure to read her new book, " 7 Marketing Basics". I have known her for over 5 years and she has always been a pleasure to work with and always eager to share her business knowledge. I would highly recommend Cindy for any marketing needs that your business might require.

Gary Whitten Freelance Graphic Designer / Product Photographer / Retoucher in Albuquerque

I was on our stand at our biggest exhibition of the year and a colleague asked me, “Does the work that Kokoro do for you actually do anything, do you measure it?” I pointed to a demo happening right next to us and said, “That guy is here because of the email promotion we did. He replied to the email and set up the appointment. In fact, the 10 appointments we have this morning are a result of our work with Kokoro.”

Saifudin Mohd. Sani Regional Manager at Techtel

When it comes to sales and marketing, most professionals know one or the other well, or possess mediocre skills in both. At Kokoro Marketing, Cindy and her team have an unfair advantage of knowing and implementing both sales and marketing techniques and best practices with precision and drive. The excellence with which the team works ensures all partners are well serviced and receive special attention to their brand’s voice and goals. When you want to drive engagement, convert leads into clients, and ensure continued development of clients into brand evangelists, Kokoro is who I recommend. Their industry knowledge, passion for marketing and sales, and desire to help brands achieve the best results is like none other!

Shell Vera Voice Discovery Coach and Writer

Team Kokoro actively feeds my obsession with results! They know their craft inside and out, and Cindy’s extensive knowledge of InfusionSoft and digital marketing is truly impressive. Her professionalism shines through in everything she does!

Carolyn Archambault Director, Marketing & Communications at Embrionix

People remember people who treat them well, and Cindy understands this. She makes every client feel special, no matter how large or small, and she helps her clients do the same for their prospects and customers. After all, a small customer today might just wind up being your next big customer!

Jessica Colyer Director of Business Development and Customer Care, D2D Technologies

How to use Facebook Live at Your Next Trade Show or Event

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