While any marketer will tell you that they want more customers, it’s important to remember that your chances of converting leads are far greater if you’re targeting the right people. In other words, you don’t want to waste your time marketing to just anyone. Your efforts are far better spent contacting and nurturing people that fit the profile of your ideal customer.
But who is your ideal customer? That’s what Cindy Zuelsdorf (Kokoro Marketing) and Frank Bloksberg (small business owner and attorney in Grass Valley, CA) want to help you figure out. Having built businesses from scratch, Cindy and Frank know exactly how to find the right people to help you move your business forward.
In this webinar, both Cindy and Frank show you how you can start zeroing in on your ideal customer, even if you’re just starting out. The goal, they say, is knowing what you’re selling and understanding how that product fits into people’s lives. As Frank says, “If you’re not clear about what you want to do, it’s going to be difficult to tell people and find the right person.”
Identifying your target audience isn’t as easy as simply guessing. Instead, the solution can be found in speaking directly to people and learning about their pain points. “What are you helping them avoid?”, asks Cindy. It’s not about selling a ton of products; instead, it’s about solving the problems of your customers, and it’s about making their lives easier.
Cindy and Frank pull from their years of experience, providing real-life examples of how they’ve found their ideal customers throughout their careers. It’s a must-see for anyone who feels like their marketing should be producing more results.
- Why it’s so important to get to know your ideal customer
- The difference between “away buyers” and “toward buyers”
- How to identify what your products really help your customers achieve
- Why you need a system for responding to leads
As Cindy says in the webinar, “If we know where we’re starting, then we know where to go.” Your ultimate starting point for finding your ideal customer is just a click away.
Download this Assessment and Planning Worksheet as mentioned in the webinar.
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