What’s the “Rule of 70?” Your prospects do as much as 70% of their research online before they contact you. Can you afford not to know who they are?
Marketing automation makes it possible for you to engage with your prospects while they are researching, while they are deciding who’s on their short list and who’s not. You can send them relevant, helpful information, specific to what they are interested in. Keep educating them, keep them thinking about you and when they are ready to buy, they’ll want to buy from you.