Learn with Cindy Z | Kokoro - Marketing that starts sales conversations

Too much to do (overwhelmed?!) and not sure what to do first?
Wondering what will move the needle, what’s working best right now?
Learn how to use today’s digital marketing and sell more.
Discover how to do less and double your results!

You can learn what we do with clients every day and apply it for yourself and transform your company.
You got this! You’re already brilliant!

Start with 7 Marketing Basics

If you’re a business owner and don’t like doing marketing, but feel like you need to do it even though it takes time away from what you really want to spend time on, then this is for you.

What if you could stop guessing which marketing works? What if you could use the 20% of marketing that delivers 80% of the results – work less and get more results?

Start Here

Read Cindy’s Books

Cindy Zuelsdorf, Author

Cindy’s book, 7 Marketing Basics, hit #1 on Amazon’s marketing for small business category, and she co-authored the Female Entrepreneur’s Playbook, which hit #1 on Amazon’s women and business category.

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Join us at the NAB Show

Cindy Zuelsdorf and Heidi Stteffan on the NAB Show Exhibitors Webinar - Driving Traffic to your trade show booth

Join us at the centennial NAB Show, April 15-19, 2023, Las Vegas, NV.

Celebrate 100 years of broadcast, media and entertainment innovation.

Learn more

Try Our Favorite Tools

Hey there! Here’s THE list of must-have tools you can use for running your business.
These are our faves and we just wanted to share.

Try the Tools

What people are saying about 7 Marketing Basics

“7 Marketing Basics” is great. It is easy to read and authentic, reading just the way Cindy speaks. It’s so cool that she has written a book on her passion, and she has done it well. The white paper section is excellent, and the webinar section is very, very good. In fact, I liked learning about all seven of the Marketing Basics.

Kevin M. Joyce Zer0 Friction Officer, TAG V.S.

Cindy Zuelsdorf has taken the complex world of digital marketing and broken it down in easily actionable steps. With her “7 Marketing Basics,” she’s shown you exactly what to do when you’re part of a smaller staff that wants to make a big impact in less time. By reading this book, applying the learning, doing the Marketing Basics Challenge, and tracking your results, you’ll see that you’re spending fewer hours focused on marketing tasks while making a greater impact. This will be one of the best investments you make all year! Thank you, Cindy, for sharing your wisdom with us yet again!

Shell Vera Voice Discovery Coach and Writer

Cindy’s “7 Marketing Basics” really hits the mark for marketing teams of any size or focus. By breaking down processes that can sometimes seem daunting or too time-consuming into simple, manageable tasks, this guide makes repeatable marketing ROI achievable for so many. And that’s the key that so many of us marketers forget, unfortunately, when we’re so caught up in ticking off to-do items. It’s all about converting our marketing efforts into new customers and sales. Cindy has presented a plan that will help you ensure you’re staying on the right path.

David Cohen Vice President, Marketing Communications, Grass Valley

Cindy understands that the key to success is providing simple, meaningful information about products, technology, and the market to your prospects and customers. She knows what works and what doesn’t, and her guidance can bring real results in terms of visibility and sales. Cindy has the right approach to modern marketing in today’s over-communicated-with-no-real-substance world, and “7 Marketing Basics” presents some of her best techniques and tactics.

Stephane Billat General Manager, DekTec America

Cindy is living proof of her “do less and double your results” strategy. She’s the minimalist of marketers, keeping what matters and getting rid of the rest. No wonder she always looks so relaxed. She’s on to something.

Carol White Owner/Web Designer, Winter Street Design Group

With her “7 Marketing Basics” book, Cindy takes something that’s big and scary for many people and makes it easy and — dare I say it? — FUN! This book encompasses something I can only call “the Cindy magic,” and I love it! The book very coherently puts in place everything Cindy has done since we started working together, and it really helps me understand what’s behind every campaign, suggestion, and question she ever asked me.

Danna Mann Director of Marketing Operations & Events, TAG V.S.

What’s refreshing about “7 Marketing Basics” compared with other marketing books in this genre is that Cindy charmingly relates her methodology with many real-world examples of the situations and day-to-day challenges facing business owners. You can’t help but have a wide grin on your face and be convinced after reading her techniques. A highly recommended read, this book is a valuable guide to marketing for entrepreneurs and small-business owners who want to be successful in today’s competitive market. It is concisely written with easy-to-follow steps and bonus templates taken from Cindy’s proven success formula.

Saifudin Sani Entrepreneur and Tech Expert

“7 Marketing Basics” delivers on the content’s promise, and its writing style is wonderfully friendly, engaging, and easy-to-read. I definitely learned from this book, and it has me thinking how I could better market myself.

Bob Kovacs Filmmaker, Videographer, Editor and Tutorial Maven

“7 Marketing Basics” narrows down simple, actionable steps that are sure to set you up for success with a solid foundation for marketing your business.

Jillian Littlejohn Sparkle Solutions

Every year, many new marketing books are released, and most of them present a complex and confusing “Rah! Rah!” message that would require an army and a lot of money to execute. It is refreshing to read a marketing book that is not only excellent and sensible but also easy to read. Anyone who runs a small business (like I do) can learn and execute the thoughts and ideas presented in “7 Marketing Basics.”

MC Patel Serial Entrepreneur, CEO of Emotion Systems

“7 Marketing Basics” is very engaging and highly readable. If you are looking for a marketing book written in everyday language with plenty of guidance for business owners, this is it! The Bonus Materials and Resources are worth the price of the book. Highly recommend!

Barbara Jones Small Business Automation

Cindy’s book, “7 Marketing Basics,” might be the most concise and precise presentation of marketing basics ever written. These seven elements of marketing are so concisely and succinctly presented that, whether you take one or take them as a whole, they will help your marketing efforts.

Chris Krugler Silicon Valley Marketing Consultant

The tools and tips that Cindy shares throughout “7 Marketing Basics” are actually life-changing. Not only does she share them, but she teaches you in a way that anyone can understand. Her perspective on these marketing basics is enlightening and most of all, encouraging.

Lindsey Ardmore Business Strategist and Automation Expert, Star Tower Systems