Live Training: What We Learned Hosting Live Webinars + Online Events (37 so far this year!)

Free Live Training (Replay): What We Learned Hosting Live Webinars + Online Events (37 so far this year!)

“We want to do a virtual event or a webcast to augment our trade show plans. And we can use part of the trade show budget. Can you help?”

“Yes, great idea!” I replied.

When I looked at the calendar the other day I realized we’d hosted over 37 webinars / online events so far this year… And yes, have we learned a lot! I wanted to share some behind the scenes from 3 recent online events / virtual events we’ve hosted that ranged from:
• 15 to 751 registrants
• 2 to 42 presenters
• 30 min to 8.5 hours long

Virtual events and webinars, when done “right” really do work when you want to connect with your customers, provide a ton of value, make it easy for prospects learn about you and your products or services, and help them take the next step in the buying process.

So I put a live training together and you can watch the replay.  Get the scoop and use the info for your upcoming webinar / webcast / virtual event / live event!

🧁 How to choose between a webinar or meeting.
🧁 How to get people to attend.
🧁 How to use Zoom breakout rooms – have different topics/speakers/demos/conversations in the different rooms.
🧁 Which security issues to look out for.
🧁 Q&A and bonus material, too.

Here’s a mini checklist of things for when you an planning an online event or webinar:

• Is a webinar-style or meeting-style better for your event?
• What’s the best way to get people to attend? Should it have registration or not?
• Are Zoom breakout rooms a fit?
• Are there security issues to consider?
• What’s the best tech to use?
• What’s the best way to get people to participate and engage during the event?

Get this simple guide with the tech info you need for running a totally pro webinar.

Get this free guide with the tech info you need for running a totally pro webinar or online event. Last week while I was helping a client prepare for a webinar, I ended up giving her a pretty sweet plan that might come in handy for you, too. We put together a list of tech essentials that are needed for every webinar. Wondering what video software to use? What mic works best? Find out here.


“7 Marketing Basics really hits the mark for marketing teams of any size or focus. By breaking down processes that can sometimes seem daunting or too time-consuming into simple, manageable tasks, this guide makes repeatable marketing ROI achievable for so many.”— David Cohen, Vice President, Marketing Communications, Grass Valley

The book delivers on its promise: Do half the work and get double the results. When you read 7 Marketing Basics you’ll discover how to focus on that 20% of marketing efforts that gives you the results and sales you need for your company. You can stop guessing and lean into what works.Cindy Zuelsdorf’s 7 Marketing Basics distills years of experience in both conventional and digital marketing into a straightforward guide for busy entrepreneurs and marketing professionals.This book offers a straightforward framework for assessing “holes” and “opportunities” in your marketing to prospects and customers. It follows up immediately with specific, actionable advice for increasing engagement, building relationships, and guiding prospects through to a sale.With its clear, conversational writing style and abundance of examples and anecdotes, 7 Marketing Basics demystifies modern marketing — from webinars and digital marketing to best practices for using social media to the role and advantage of marketing automation. Even more important, it spells out specific marketing practices and techniques that deliver big results with a minimal investment of time and energy.

✅ Cindy is living proof of her “do less and double your results” strategy. She’s the minimalist of marketers, keeping what matters and getting rid of the rest. No wonder she always looks so relaxed. She’s on to something. — Carol White, Owner/Web Designer, Winter Street Design Group

✅ What’s refreshing about “7 Marketing Basics” compared with other marketing books in this genre is that Cindy charmingly relates her methodology with many real-world examples of the situations and day-to-day challenges facing business owners. You can’t help but have a wide grin on your face and be convinced after reading her techniques. A highly recommended read, this book is a valuable guide to marketing for entrepreneurs and small-business owners who want to be successful in today’s competitive market. It is concisely written with easy-to-follow steps and bonus templates taken from Cindy’s proven success formula. — Saifudin Sani, Entrepreneur and Tech Expert

✅ The tools and tips that Cindy shares throughout “7 Marketing Basics” are actually life-changing. Not only does she share them, but she teaches you in a way that anyone can understand. Her perspective on these marketing basics is enlightening and most of all, encouraging. — Lindsey Ardmore, Business Strategist and Automation Expert, Star Tower Systems

✅ “7 Marketing Basics” delivers on the content’s promise, and its writing style is wonderfully friendly, engaging, and easy-to-read. I definitely learned from this book, and it has me thinking how I could better market myself.— Bob Kovacs, Filmmaker, Videographer, Editor and Tutorial MavenEvery year, many new marketing books are released, and most of them present a complex and confusing “Rah! Rah!” message that would require an army and a lot of money to execute. It is refreshing to read a marketing book that is not only excellent and sensible but also easy to read. Anyone who runs a small business (like I do) can learn and execute the thoughts and ideas presented in “7 Marketing Basics.” — MC Patel, Serial Entrepreneur, CEO of Emotion Systems

✅ She’s shown you exactly what to do when you’re part of a smaller staff that wants to make a big impact in less time. You’ll see that you’re spending fewer hours focused on marketing tasks while making a greater impact. This will be one of the best investments you make all year! — Shell Vera, Voice Discovery Coach and Writer

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