NAB Show

1. Want to meet at the NAB Show? 

Choose a time here that works for you. 
If you don’t see a time that fits,  just let me know and we’ll figure something out:)

2. Replay of most recent NAB Show Exhibitors webinar:

Cindy Zuelsdorf and Heidi Stteffan on the NAB Show Exhibitors Webinar - Driving Traffic to your trade show booth

3. Sign up for our Trade Show Lead Machine

4. Catch up on all our NAB Show posts below…

Top requested marketing help for NAB

Top-requested marketing help for NAB

Top-requested marketing help for NAB / your next trade show(Starting more sales conversations) 🔥 Pre NAB lead machine – emails and 1 min videos to set up booth appointments, drive traffic to your booth🔥 Text from stage/presentation during NAB to capture leads (see how it works! Text the word SEVEN to me at +1 530-203-5703 […]

More Leads! – Sign Up

How to Get More NAB Leads and Turn Them Into Sales>>Live on March 21 at 8 PT / 11 ET / 3 UK Hosted by me, Cindy Z, with special guest Morgan Berns from TitanTV. Join this 20-ish minute session to find out:• How to get more leads at your show (what’s working right now)• Best […]

Cindy Zuelsdorf and Heidi Stteffan on the NAB Show Exhibitors Webinar - Driving Traffic to your trade show booth

Driving Booth Traffic + Reaching Non-Attendees – NAB Show Exhibitors Webinar

Check out the replay of the NAB Show Exhibitors Webinar, “Driving Booth Traffic + Reaching Non-Attendees” with Cindy Zuelsdorf of Kokoro Marketing and special guest expert Heidi Steffen, SVP, Sales & Marketing at TitanTV, Inc. to find out about:1. How to get people to visit your trade show booth2. What customers/clients really care about right […]

easy social media and missinglettr

Social Media: Do I Have To??!

Social Media: Do I Have To??! I’ve noticed that a lot of my new clients groan when I mention social media. I often hear, “Do I have to??!” What a lot of people don’t realize is that by putting in just a few minutes here and there, you can make a big impact with social […]

Smart Strategies for Being Everywhere Your Customer Is

Summary: You’re planning to exhibit at the NAB Show this year, but what else can you do to make you’re where your prospects and customers are? Cindy Zuelsdorf of Kokoro Marketing offers useful tips on how to claim mindshare and keep your company and brand top of mind with prospects. In her blog “Smart Strategies […]

Know - Like - Trust

Know, Like, Trust: 3 Ways to Make Sure Your Customer Is Not Forgetting You

Summary: An NAB Show booth is a great way to raise brand awareness and give prospects a chance to get to know you better. Offering a sneak peek at your booth offerings, the NAB Show Daily helps you to connect with show visitors before they actually step on the show floor! Keeping your brand and […]

Woman scrolling on her phone

4 Lead Follow-up Mistakes You’ll Never Make Again – Post NAB Show

Summary: The annual NAB Show is known as more than a great place to showcase technology and services. It’s a one-of-a-kind opportunity for businesses to connect with customers and capture new leads. In her post titled “4 Lead Follow-up Mistakes You’ll Never Make Again,” marketing guru Cindy Zuelsdorf of Kokoro Marketing explains how to be […]

Smart phone

Essential Steps to SMS Marketing

Summary: Theaters across the NAB Show floor offer a great opportunity to share your expertise on a particular topic or technology — and they can be a valuable tool for lead generation too. Cindy Zuelsdorf of Kokoro Marketing explains how to fold  SMS marketing into your live presentation to learn more about your audience, capture […]

NAB show floor

How To Drive Traffic to Your Booth [Supercharge Your NAB Show]

Yes, we’re all talking about the return to in-person trade shows. People are so ready to get back to face-to-face interaction! Am I crazy… I kinda love trade shows! So, I thought I’d share a few proven tactics for driving traffic to your booth and supercharging your NAB Show. The face-to-face aspect of in-person trade […]

Trade Shows: Single Most Important Way to Win

Trade Shows: Survive Virtual, Thrive on Live

“Trade Shows: Single Most Important Way to Win – Virtual or In-person” with Jefferson Davis and Cindy Zuelsdorf. Check out the replay here. 💰 Jefferson is all about getting back to in-person events and ensuring you have solid ROI – especially crucial for your first event back this year. If you are gearing up to […]

NAB Show Exhibitors: What I Wish I Knew at My First NAB Show

If it’s your first or second NAB Show and you’re wondering where to start and how to be sure you get the most out of the show, this webinar is for you. Find the transcript down below. Resources and links mentioned in the webinar: Log into your Exhibitor Dashboard / Portal here – find your […]

NAB Show Webinar: How to Build a Social Media Strategy That Works

Need to know about Social Media Basics? This will totally save you if you’re wondering where to start… (You can find out about the full course or just the social media module right here) Resources and links mentioned in the webinar Tools: Canva – graphics tool Sprout Social – schedule your posts Resources: LinkedIn Checklist […]

NAB Show Small Exhibitors: Getting Traffic to Your Booth When You Don’t Have a US Presence

 Cindy Zuelsdorf: … everybody. Thank you for being here. I’m Cindy Zeulsdorf with NAB exhibitors marketing. We are looking at getting traffic to your booth when you don’t have a US presence, and so welcome everyone. Cindy Zuelsdorf: In a small group session, the idea is that we could build community and share with […]

Cindy Zuelsdorf and John Davis, NAB Show Small Group Session

NAB Show Small Exhibitors: Getting Traffic to Your Booth on a Budget

Cindy Zuelsdorf: It was my first or second show, I remember being in the central hall, looking across the aisle and seeing couple of big companies… I got my Makita out, was opening up the crate that I had boxed up myself and shipped off to the show… I had just grabbed a bunch of […]

Cindy Zuelsdorf and zKevin Joyce, NAB Show webinar video replay

NAB Show Webinar – How To Track Your Trade Show ROI

This is the resource page for NAB Show Exhibitors webinar with Cindy Zuelsdorf and Kevin Joyce. Mini ROI Checklist: 1. How Often Determine how often you will measure KPIs (key performance indicators). E.g. Weekly, monthly… 30 days or x number of days after event. 2. What Here are some KPIs to consider: Number of opportunities […]

NAB Show Webinar – Using Social Media (What Really Works)

Resources and helpful links: Join the Broadcast Media Marketing Group here No B.S. Guide to Social Media Marketing (by Kennedy) Facebook Live Video (How To Video) LinkedIn Insight Tag and Targeting (How To Video) Product of the year Sprout Social Delivra Hootsuite Social Media Managers Facebook Group Need to know more about Social Media Basics? […]

NAB Show: The New ROI Tracking Method for Exhibitions

Cindy Zuelsdorf: Welcome, everybody. Hi, I’m Cindy Zuelsdorf with NAB Show Exhibitors Webinar and Kokoro Marketing. Today, we’re looking at the new return on investment tracking method for exhibitions, ROI tracking. Maybe it’s not brand new, but it’s going to be new for some of you on the call who haven’t implemented ROI, and you’re […]

NAB Show: How to get people to your booth: What’s demand gen anyway?

A NAB Show webinar series Hosted by Cindy Zuelsdorf with special guest Dave Cohen, Vice President, Marketing Communications at Grass Valley, a Belden Brand. Talking about how to get people to your booth and what trade show demand generation looks like for NAB Show. Cindy : Hi, I’m Cindy Zuelsdorf with the NAB Show Exhibitors […]

what i did at work today Infusionsoft Keap campaign

(Video) What I Did at Work Today…

Today I started working on some lead follow-up in advance of the NAB New York and SMPTE trade shows. Here’s a little behind the scenes… Part of what’s happening here is segmentation based on which product or application the person is interested in. Is this the kind of lead follow-up and product education you do, […]

NAB Show webinar with Charles Chuck Wagor III and Cindy Zuelsdorf

NAB Show: Special Webinar for First Time Exhibitors

A NAB Show webinar series Hosted by Cindy Zuelsdorf, Kokoro Marketing with special guest Charles Wagor III, Web and Trade Show Manager at Markertek and Vice Chair of the NAB Show Exhibitor Advisory Committee. If you’re a first-time exhibitor or just want to get the inside scoop from experienced exhibitors, this webinar is for you. Topics include: […]