We work hard and spend money to get leads, right? Of course, we want personalized follow-up and for most of us we want to pick up the phone and call. That said, one of the most amazing things ever is to have an automated, reliable, consistent follow-up system in place that does the work even when we forget or when we get too busy. And it works in parallel with any existing sales process you have in place. You’ll love this! The fortune really IS in the follow-up!
A. Best Lead Follow-up Campaign
- Follow-up emails sent based on product or application interest.
- Emails address top questions, pain points, applications, use cases.
- Call to action to take next step in buying process (e.g. download trial, book a meeting, schedule demo, download data sheet).
- Lead scoring based on engagement (if your app supports it).
B. Hot Lead Follow-up Campaign
- Follow-up emails sent to your hot leads. When someone expresses interest, add them to this campaign.
- Emails address top objections, top asked questions, social proof, customer testimonials.
- Call to action to take next step in buying process (e.g. download trial, book a meeting, schedule demo, download data sheet).
- Lead scoring based on engagement (if your app supports it).