“How do I get people to visit us at our trade show booth?” and “How can I get people to know our company better?” are questions we hear quite often. A series of short videos as part of a really sweet marketing campaign – that’s the answer! When your prospects see you and hear you talking about what problems you solve and how you can help them, they will get to know you better; they will like and trust you more. Videos and stories work best when they are authentic and natural. People buy from people they like, right?! This type of campaign is working really well, especially when you use the videos in multiple places including email and social media.
Worried about the video part? Don’t worry! We’ll do the shoot with you, edit the video, write the stories, and make it all really easy. Promise.
A. “Know, Like, and Trust” Campaign
- We’ll work with you to create a series of 3 super short (1 min) videos with key people or a key person in your company. One quick topic/pain point/application per video.
- We’ll take each story and write an email and post.
- Videos can be used on LinkedIn, your blog, an automated email series, your trade show booth listing, YouTube, and more.
- Determine what type of call to action is the best fit (trade show appointment, request a demo, etc.).
- Lead scoring based on engagement.