When you have a product or application you want to tell the world about, this works great! If you have a prospect that is interested in a specific application, you can put them into this campaign.
A. Product / Application Campaign
- Promote your product and/or its applications through email, on social media, and on your website. 3 email series, blog post, social posts, with call to action (CTA) to take the next step in the buying process (e.g. download trial, book a meeting, schedule a demo.)
- Evergreen – use it year round. Add new prospects to this campaign when you meet them.
- Lead scoring based on engagement.