Do you have a software product and want to get prospects to download a trial and bring them closer to a purchase?
A. Software Trial Download Campaign
- Promote software benefits and applications with call to action (CTA) to download a software trial.
- Fill in a form in order to get to the trial.
- Automated follow-up after the trial is downloaded.
B. Follow-up After Download
- Follow-up with helpful info after the download. 3 emails with additional helpful info and call to action (CTA) to take next step in the buying journey (e.g. book an appointment, download a trial, download a data sheet)
- Lead scoring based on engagement (when available)