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Fast lead capture for shows and traveling: Use your phone to get leads into your CRM

March 22, 2017 by Cindy Zuelsdorf

Infusionsoft Snap App

When you are at your next trade show – CABSAT, NAB, InfoComm, etc. – or on the road, you can put leads directly into your CRM fast by taking a picture of the business card with your smartphone. This article shows how to do this using Infusionsoft, but if you have a different CRM or […]

Filed Under: IBC Show, Infusionsoft, marketing, NAB Show Tagged With: IBC, infusionsoft, leads, marketing, marketing automation, NAB, trade shows

4 Ways Your Technical White Papers, Guides, and E-books Can Generate Sales (As featured on the Infusionsoft Blog)

December 15, 2016 by Cindy Zuelsdorf

Infusionsoft called and asked me to be a guest blogger and explain exactly how to increase business using technical white papers and guides. You can read the Infusionsoft blog post here or below. Special thanks to the folks at Emotion Systems and DekTec for letting me use some of their campaign content in the post. Your customers are thirsting […]

Filed Under: marketing Tagged With: infusionsoft, lead generation, marketing, marketing automation

Top questions at the recent marketing clinic

September 14, 2016 by Cindy Zuelsdorf

Cindy biking to the RAI

I loved doing the IABM marketing clinic again this year, working through challenges and goals with some very cool exhibitors. We dug into so much including; Marketo lead magnet campaigns, webinar integrations, Infusionsoft lead nurturing, digital advertising, product pitches, and more. On the first day of the clinic, a software manufacturer came in to work […]

Filed Under: marketing Tagged With: iabm, IBC, infusionsoft, marketing, marketing automation, trade shows

How to 10X your ROI With Your Next White Paper

June 1, 2016 by Cindy Zuelsdorf

From White Paper to Sales:  Learn how your technical white papers and ebooks can generate sales (4 Steps to Success) One of our clients increased software demo downloads by more than 300% using this tried-and-true technique. Software sales increased because more people tried the product and automated follow up augmented the efforts of the sales people. […]

Filed Under: marketing Tagged With: infusionsoft, marketing automation, roi, white paper

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