Today I started working on some lead follow-up in advance of the NAB New York and SMPTE trade shows. Here’s a little behind the scenes… Part of what’s happening here is segmentation based on which product or application the person is interested in. Is this the kind of lead follow-up and product education you do, […]
Fast lead capture for shows and traveling: Use your phone to get leads into your CRM
When you are at your next trade show – CABSAT, NAB, InfoComm, etc. – or on the road, you can put leads directly into your CRM fast by taking a picture of the business card with your smartphone. This article shows how to do this using Infusionsoft, but if you have a different CRM or […]
4 Ways Your Technical White Papers, Guides, and E-books Can Generate Sales (As featured on the Infusionsoft Blog)
Infusionsoft called and asked me to be a guest blogger and explain exactly how to increase business using technical white papers and guides. You can read the Infusionsoft blog post here or below. Special thanks to the folks at Emotion Systems and DekTec for letting me use some of their campaign content in the post. Your customers are thirsting […]
Top questions at the IABM marketing clinic at IBC
I loved doing the IABM marketing clinic again this year, working through challenges and goals with some very cool exhibitors. We dug into so much including; Marketo lead magnet campaigns, webinar integrations, Infusionsoft lead nurturing, digital advertising, product pitches, and more. On the first day of the clinic, a software manufacturer came in to work […]
Get Pro Marketing Advice for Free – IABM Clinic at IBC 2016 in Amsterdam
What’s one thing you really want to change about your marketing? Is there a marketing challenge that’s adding stress to your life right now? Come see us at the IABM PR and Marketing Clinic during IBC 2016. Bring your biggest marketing challenge and get (free) expert advice on everything from marketing automation to press relations […]
How to 10X your ROI With Your Next White Paper
From White Paper to Sales: Learn how your technical white papers and ebooks can generate sales (4 Steps to Success) One of our clients increased software demo downloads by more than 300% using this tried-and-true technique. Software sales increased because more people tried the product and automated follow up augmented the efforts of the sales people. […]