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Trade Shows: Survive Virtual, Thrive on Live

March 30, 2021 by Cindy Zuelsdorf

Trade Shows: Single Most Important Way to Win

“Trade Shows: Single Most Important Way to Win – Virtual or In-person” with Jefferson Davis and Cindy Zuelsdorf. Check out the replay here. 💰 Jefferson is all about getting back to in-person events and ensuring you have solid ROI – especially crucial for your first event back this year. If you are gearing up to […]

Filed Under: marketing, NAB Show Tagged With: lead generation, leads, marketing, marketing automation, NAB Show, trade shows

(Video) What I Did at Work Today…

October 16, 2018 by Cindy Zuelsdorf

what i did at work today Infusionsoft Keap campaign

Today I started working on some lead follow-up in advance of the NAB New York and SMPTE trade shows. Here’s a little behind the scenes… Part of what’s happening here is segmentation based on which product or application the person is interested in. Is this the kind of lead follow-up and product education you do, […]

Filed Under: IBC Show, marketing, NAB Show Tagged With: email autoresponder, marketing automation, trade show

Fast lead capture for shows and traveling: Use your phone to get leads into your CRM

March 22, 2017 by Cindy Zuelsdorf

Infusionsoft Snap App

When you are at your next trade show – CABSAT, NAB, InfoComm, etc. – or on the road, you can put leads directly into your CRM fast by taking a picture of the business card with your smartphone. This article shows how to do this using Infusionsoft, but if you have a different CRM or […]

Filed Under: IBC Show, Infusionsoft, marketing, NAB Show Tagged With: IBC, infusionsoft, leads, marketing, marketing automation, NAB, trade shows

4 Ways Your Technical White Papers, Guides, and E-books Can Generate Sales (As featured on the Infusionsoft Blog)

December 15, 2016 by Cindy Zuelsdorf

Infusionsoft called and asked me to be a guest blogger and explain exactly how to increase business using technical white papers and guides. You can read the Infusionsoft blog post here or below. Special thanks to the folks at Emotion Systems and DekTec for letting me use some of their campaign content in the post. Your customers are thirsting […]

Filed Under: marketing Tagged With: infusionsoft, lead generation, marketing, marketing automation

Top questions at the recent marketing clinic

September 14, 2016 by Cindy Zuelsdorf

Cindy biking to the RAI

I loved doing the IABM marketing clinic again this year, working through challenges and goals with some very cool exhibitors. We dug into so much including; Marketo lead magnet campaigns, webinar integrations, Infusionsoft lead nurturing, digital advertising, product pitches, and more. On the first day of the clinic, a software manufacturer came in to work […]

Filed Under: marketing Tagged With: iabm, IBC, infusionsoft, marketing, marketing automation, trade shows

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