“Trade Shows: Single Most Important Way to Win – Virtual or In-person” with Jefferson Davis and Cindy Zuelsdorf. Check out the replay here. 💰 Jefferson is all about getting back to in-person events and ensuring you have solid ROI – especially crucial for your first event back this year. If you are gearing up to […]
Fast lead capture for shows and traveling: Use your phone to get leads into your CRM
When you are at your next trade show – CABSAT, NAB, InfoComm, etc. – or on the road, you can put leads directly into your CRM fast by taking a picture of the business card with your smartphone. This article shows how to do this using Infusionsoft, but if you have a different CRM or […]
4 Ways Your Technical White Papers, Guides, and E-books Can Generate Sales (As featured on the Infusionsoft Blog)
Infusionsoft called and asked me to be a guest blogger and explain exactly how to increase business using technical white papers and guides. You can read the Infusionsoft blog post here or below. Special thanks to the folks at Emotion Systems and DekTec for letting me use some of their campaign content in the post. Your customers are thirsting […]
Top questions at the recent marketing clinic
I loved doing the IABM marketing clinic again this year, working through challenges and goals with some very cool exhibitors. We dug into so much including; Marketo lead magnet campaigns, webinar integrations, Infusionsoft lead nurturing, digital advertising, product pitches, and more. On the first day of the clinic, a software manufacturer came in to work […]
When I was a kid, my parents both worked in TV…
When I was a kid, my parents both worked in TV and I loved to go on basketball and hockey remotes with my Dad. My Mom did traffic. Broadcast Engineering Magazine was always on the coffee table in our Wisconsin home. Fast forward – I ended up selling and marketing hardware and software to TV stations. At […]
