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Trade Shows: Survive Virtual, Thrive on Live

March 30, 2021 by Cindy Zuelsdorf

Trade Shows: Single Most Important Way to Win

“Trade Shows: Single Most Important Way to Win – Virtual or In-person” with Jefferson Davis and Cindy Zuelsdorf. Check out the replay here. 💰 Jefferson is all about getting back to in-person events and ensuring you have solid ROI – especially crucial for your first event back this year. If you are gearing up to […]

Filed Under: marketing, NAB Show Tagged With: lead generation, leads, marketing, marketing automation, NAB Show, trade shows

Fast lead capture for shows and traveling: Use your phone to get leads into your CRM

March 22, 2017 by Cindy Zuelsdorf

Infusionsoft Snap App

When you are at your next trade show – CABSAT, NAB, InfoComm, etc. – or on the road, you can put leads directly into your CRM fast by taking a picture of the business card with your smartphone. This article shows how to do this using Infusionsoft, but if you have a different CRM or […]

Filed Under: IBC Show, Infusionsoft, marketing, NAB Show Tagged With: IBC, infusionsoft, leads, marketing, marketing automation, NAB, trade shows

Top questions at the recent marketing clinic

September 14, 2016 by Cindy Zuelsdorf

Cindy biking to the RAI

I loved doing the IABM marketing clinic again this year, working through challenges and goals with some very cool exhibitors. We dug into so much including; Marketo lead magnet campaigns, webinar integrations, Infusionsoft lead nurturing, digital advertising, product pitches, and more. On the first day of the clinic, a software manufacturer came in to work […]

Filed Under: marketing Tagged With: iabm, IBC, infusionsoft, marketing, marketing automation, trade shows

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