Welcome to the Kokoro Blog, a place for those who are responsible for the sales and marketing at small to medium sized high tech companies and are looking to get the most out of their marketing.
When I was a kid, my parents both worked in TV and I loved to go on basketball and hockey remotes with my Dad. Fast forward – I ended up selling and marketing hardware and software to TV stations. At this point I’ve worked in high tech for more than 20 years.
During the time I was selling and marketing equipment to TV stations, one thing I observed was that many companies were reluctant to use technology in their marketing systems because they were afraid it would make them seem impersonal. They’d always sold a certain way and felt worried that a system would change the organic way they were doing business and figured it just wouldn’t work.
However, I noticed that the really amazing companies were using systems to augment what the sales people were doing, to create success, and to help customers. I realized that really good sales and marketing systems create repeatability and success. Plus, leads and other crucial things don’t get lost.
I’ve also observed people at small and medium sized companies working really really hard, regularly putting in 12+ hour days. But these great people miss out on working smarter because they are too busy to stop and make their company better. I’ve seen first hand that systems can really determine the success of a company – the difference between good and great. To see a system that is in use right now by a wonderful small company, click here.
