I don’t have enough leads.
I know prospects are on my website doing research and deciding if we’re on their short list or not, but I don’t know who they are. When I buy something, I do pretty much all of my research online before I buy. My customers must be doing that too. Is there a way for me to know who those people are?”
You already know that prospects are on on your website doing research and deciding if you’re on their short list or not. But do you know who they are? They are determining whether or not your company will be part of their new project or facility upgrade. People do up to 70% of their research before contacting you. Can you afford not to know who they are? Use marketing automation and find out who your prospects are while they are in the research phase.